Director of Analytics at dki
Greater New York City Area
- Current
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- Director of Analytics at dki
- Past
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- Director, Analytic Consulting at Catalina Marketing
- Manager of Analysts at Spectra Marketing
- Sr. Client Service Manager at Spectra Marketing
- Client Service Manager at Spectra Marketing
- Product Manager at Minami International Corporation
- Education
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- Hofstra University
- Recommended
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3 people have recommended Louis - Connections
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134
connections
- Industry
- Marketing and Advertising
- Websites
Louis Winokur’s Summary
Marketing professional with over 15 years industry experience. Expertise in marketing analytics and client consulting. Have hands-on experience consulting and providing analytics to top CPG firms including Bayer Consumer Care, Pepsico, Reckitt Benckiser and Schering Plough.
Currently managing a web-analytics team for an internet Advertising firm that specializes in Patient Relationship Marketing for Pharma accounts.
Managed a team of 5 analysts as a one of the original members of Spectra's Center of Excellence. Supervised and developed materials for their analyst training program which groomed new hires for future roles as on-site consultants.
Past roles include over 6 years hand-on experience in the Christmas Light industry with Minami International Corporation. During that time I was a Product Manager with direct responsibilities for developing licensed product lines for Mickey Unlimited and Looney Tunes products as well as other standard items.
Louis Winokur’s Specialties:
Evaluating targeted program results. Consumer purchase behavior. FSI analysis. People Management. Catalog & Package design.
Louis Winokur’s Experience
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Director of Analytics
dki
(Privately Held; Marketing and Advertising industry)
2008 — Present (1 year)
Director of Analytics for interactive patient relationship marketing company. Analyze and provide ROI information on pharmaceutical related program results. Present findings to key internal and external stakeholders. Manage analytic team and develop new tools and metrics for future initiatives.
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Director, Analytic Consulting
Catalina Marketing
(Privately Held; Marketing and Advertising industry)
2005 — 2007 (2 years)
Analyze results of targeting marketing programs. Targeted advertising and coupon messages are hand delivered to consumers at the grocery, drug or mass merchant check out counter.
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Manager of Analysts
Spectra Marketing
(Public Company; VNU; Market Research industry)
2003 — 2005 (2 years)
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Sr. Client Service Manager
Spectra Marketing
(Public Company; VNU; Market Research industry)
2000 — 2003 (3 years)
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Client Service Manager
Spectra Marketing
(Marketing and Advertising industry)
1998 — 2000 (2 years)
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Product Manager
Minami International Corporation
(Marketing and Advertising industry)
1992 — 1998 (6 years)
Louis Winokur’s Education
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Hofstra University
BBA , Marketing , 1984 — 1988
Additional Information
Louis Winokur’s Websites:
Louis Winokur’s Interests:
Marketing Analytics, Training, Digital Photography, Puzzle Solving (crosswords, brain teasers), Skiing, Chess (USCF Member & Tournament Director), Basketball, Non-Fiction Novels, Winemaking
Louis Winokur’s Groups:
American Management Association, US Chess Federation
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Spectra Marketing Alumni -
Business Analytics -
Alumni of Hofstra University -
Marketing ROI and Effectiveness -
VNUlumni
Louis Winokur’s Honors:
Spectra Ambassador Award Finalist - 2003
Spectra Core Competency Awards
- Insights & Solutions - April 2002
- Communication & Diplomacy - August 2000
Louis Winokur’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- reference requests
- getting back in touch
