Managing Director, New Media at Paladin Advisors Group
San Francisco Bay Area
Managing Director, New Media at Paladin Advisors Group
San Francisco Bay Area
I am a results-oriented corporate marketer with a dedicated focus on innovative ways to position the company, its brand, customers and products, focused on increasing company awareness, pipeline and revenue. I have ten years experience playing a pivotal role in next generation innovative technologies and broad-thinking companies.
Tools in the arsenal include public relations, branding, social media, corporate communications and internal communications, through print and Web media.
Social Media, Public Relations, Analyst Relations, Corporate Marketing, Internal Communications, Branding, Writing and Interviewing, Customer Relations, Demand Generation, Industry and Competitive Monitoring
(Information Technology and Services industry)
May 2009 — Present (8 months)
(Privately Held; Online Media industry)
April 2009 — Present (9 months)
Teens in Tech is a platform and a community for teenagers wanted to produce media content as well as distribute their content to other teens, and the internet.
(Internet industry)
December 2008 — Present (1 year 1 month)
SocialToo, your companion to the social Web, is working to compliment your social experience by providing you with all the tools you need to get the most you can from those you follow on the web. We're automating the processes needed to make this experience as easy as possible, and providing you with tools to reach your audience to its fullest potential.
(Internet industry)
August 2008 — Present (1 year 5 months)
ReadBurner (www.readburner.com) analyzes what people are sharing with their personal social networks on a variety of services to determine the best content across the Web. ReadBurner aggregates the most frequently shared content from next generation services to determine what's popular.
(Public Relations and Communications industry)
March 2008 — Present (1 year 10 months)
BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today's social economy - where attention is a precious commodity. It empowers businesses to identify the previously hidden communities who are actively defining and shaping its future, including blogs, Flickr, YouTube, Twitter, and traditional media.
(Internet industry)
January 2006 — Present (4 years )
Author of louisgray.com, a technology blog focused on early adopters, startups, innovation, social media and the Silicon Valley. The site receives traffic in the low thousands of visitors daily, and has been referenced by a wide variety of sites big and small. I have also participated on many podcasts and speaking events related to the blogging and social media communities.
(Privately Held; Computer Hardware industry)
January 2001 — April 2009 (8 years 4 months)
Responsible for BlueArc's public relations/analyst/investor relations strategy and execution, customer relations and case study research and publication, targeted demand generation and pipeline growth, internal and external communications, and internal and external Web presence.
Previous titles included:
Sr. Manager, Corporate Marketing (2005-2006)
Manager, Corporate Communications (2003-2005)
Manager, eMarketing (2001 - 2003)
(Privately Held; 11-50 employees; Internet industry)
May 1999 — January 2001 (1 year 9 months)
Primary content producer and editor for Internet communications and Web meetings pioneer, 3Cube (acquired by Oracle in 2001). Served as company's Webmaster, and wrote product data sheets, F.A.Q.'s, press releases during product beta, launch and customer acquisition phases.
(Privately Held; 1-10 employees; Internet industry)
October 1998 — May 1999 (8 months)
(Non-Profit; 11-50 employees; Newspapers industry)
September 1996 — September 1998 (2 years 1 month)