Director, Corporate Marketing, BlueArc
San Francisco Bay Area
- Current
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- Author and Publisher at louisgray.com
- Director, Corporate Marketing at BlueArc
- Past
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- Web Marketing Manager at 3Cube
- E-Commerce Analyst at Internet Valley
- Online Editor at Daily Californian
- Education
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- University of California, Berkeley
- Recommended
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10 people have recommended Louis - Connections
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474
connections
- Industry
- Computer Hardware
- Websites
Louis Gray’s Summary
A results-oriented corporate marketer with dedicated focus on innovative ways to position the company, its customers and products, targeting increased demand generation and revenue. Tools in the arsenal include public relations, branding, corporate communications and internal communications, through print and Web media. Eight years experience playing a pivotal role in next generation innovative technologies and broad-thinking companies.
Louis Gray’s Specialties:
Public Relations, Analyst Relations, Corporate Marketing, Internal Communications, Branding, Writing and Interviewing, Customer Relations, Demand Generation, Industry and Competitive Monitoring
Louis Gray’s Experience
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Author and Publisher
louisgray.com
(Internet industry)
January 2006 — Present (2 years 7 months)
Author and publisher of louisgray.com, a technology-focused Web log, aimed to express my personal observations on the world of technology, the Web, and innovation. The blog serves in the high hundreds to low thousands of visitors per day, and has occasionally been featured on the TechMeme leaderboard. (www.techmeme.com/lb)
Posts from louisgray.com have been featured on popular blog sites including TechCrunch, Mashable, Scobleizer, Read/Write Web, and many others.
Major topics for LouisGray.com have included next generation RSS feed readers, link aggregation, the practice of internal linking versus external linking, original source attribution, and early adoption. -
Director, Corporate Marketing
BlueArc
(Privately Held; 201-500 employees; Computer Hardware industry)
January 2001 — Present (7 years 7 months)
Responsible for BlueArc's public relations/analyst/investor relations strategy and execution, customer relations and case study research and publication, targeted demand generation and pipeline growth, internal and external communications, and internal and external Web presence.
Previous titles included:
Sr. Manager, Corporate Marketing (2005-2006)
Manager, Corporate Communications (2003-2005)
Manager, eMarketing (2001 - 2003) -
Web Marketing Manager
3Cube
(Privately Held; 11-50 employees; Internet industry)
May 1999 — January 2001 (1 year 9 months)
Primary content producer and editor for Internet communications and Web meetings pioneer, 3Cube (acquired by Oracle in 2001). Served as company's Webmaster, and wrote product data sheets, F.A.Q.'s, press releases during product beta, launch and customer acquisition phases.
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E-Commerce Analyst
Internet Valley
(Privately Held; 1-10 employees; Internet industry)
October 1998 — May 1999 (8 months)
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Online Editor
Daily Californian
(Non-Profit; 11-50 employees; Newspapers industry)
September 1996 — September 1998 (2 years 1 month)
