Group Marketing Director at Incisive Media
London, United Kingdom
- Current
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- Group Marketing Director at Incisive Media
- Past
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- Group Head of Marketing at Incisive Media
- Head of Product Marketing at Incisive Media
- Head of Subscription Marketing at Risk Waters Group (brought by Incisive Media in 2003)
- Product Marketing Manager at Pearson
- Education
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- University of Leeds
- Recommended
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7 people have recommended Louise - Connections
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313
connections
- Industry
- Publishing
- Websites
Louise White’s Summary
An experienced marketing professional with a strong track history of building teams that over-perform. With Incisive Media I am part of the management team that has seen the company grow from 200 people to over 2000 in less than 4 years.
I am committed to putting commercial marketing at the heart of a business and have experience of acquisitions, change management and business integration.
Louise White’s Specialties:
Marketing (Email, Online, Direct Response, Branding, Strategic, Subscriptions, Events, Books, Circulation), Marketing Talent Management and Development, Sales Management, Business Development, Change Management, Research, M&A, Due Diligence, Business Integration, New Product Development, Launch Marketing, Operations Management, Audience Development, Data and Databases, CRM, Presenting, Training, Internet, Media, Ecommerce, International Marketing.
Louise White’s Experience
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Group Marketing Director
Incisive Media
(Privately Held; 1001-5000 employees; Publishing industry)
May 2006 — Present (3 years 7 months)
Lead the centralised marketing function to deliver significant subscription, delegate, online and books revenues.
Management of a 100+ team in London, New York and Hong Kong spanning product marketing, subscription marketing, event marketing, telesales, renewals, circulation, customer databases, list research, customer services and fulfillment operations. -
Group Head of Marketing
Incisive Media
(Public Company; 201-500 employees; Publishing industry)
May 2005 — May 2006 (1 year 1 month)
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Head of Product Marketing
Incisive Media
(Public Company; 51-200 employees; Publishing industry)
May 2003 — May 2005 (2 years 1 month)
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Head of Subscription Marketing
Risk Waters Group (brought by Incisive Media in 2003)
(Privately Held; 51-200 employees; Publishing industry)
August 2001 — May 2003 (1 year 10 months)
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Product Marketing Manager
Pearson
(Public Company; 10,001 or more employees; Publishing industry)
1998 — 2001 (3 years )
Louise White’s Education
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University of Leeds
Politics , 1991 — 1994
Additional Information
Louise White’s Websites:
Louise White’s Interests:
Horse racing, horses generally, cooking, gardening, old media, new media, social media and what is the future of media.
Louise White’s Groups:
Chairman PPAi (Periodical Publishers Association Interactive) 2007-2009
Board member Association of Online Publishers 2008
SIPA (Specialist Information Publishers Association) Chair of Marketing Network Group
SIPA board member
Member of the IDM Digital Marketing Council
Vice Chair of SIPA 2009 and chair in waiting 2010-2011
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Specialized Information Publishers Association -
Search Engine Strategies Conference & Expo -
Chief Marketing Officer (CMO) Network -
PPAi -
SearchEngineWatch.com Forums -
Digital Marketing -
OpRisk & Compliance -
Association of Online Publishers -
The Institute of Direct Marketing (IDM) -
Marketers on twitter -
min Media Group -
The Risk Magazine Group -
IDM Digital Council -
The Waters Magazine Group -
Risk Books and Journals -
Oil Refining: Global Technology Forum -
Asia Pacific Private Equity -
Specialist Media Network
Louise White’s Honors:
Incisive Media's marketing department were winners of the 2008 Marketing Team of the Year and Sales Team of the Year at the annual Specialist Information Publishers Association awards.
In 2009 the marketing team were repeat winners of the Marketing Team of the Year award.
