Louise Dreyer
Freelance Information Architect / UX
- Location
- Copenhagen Area, Denmark
- Industry
- Internet
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Louise Dreyer's Overview
- Current
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- Co-Founder & Buyer at GrannySmith.dk
- Freelance Information Architect / UX at Makebelieve ApS
- Past
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- UX / Information Architect at 1508 A/S
- Online Product Manager at Nyhedsavisen
- Product Manager at Jubii A/S
- Co-op (freelance) at iJoule
- Project Manager at Shoppit, Den Blå Avis Retail A/S
- Project Manager (dba.dk) at Den Blå Avis A/S
- Education
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- Aarhus Universitet
- Århus Købmandsskole
- Recommendations
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11 people have recommended Louise
- Connections
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458 connections
- Websites
Louise Dreyer's Summary
+45 26149111 / louise@makebelieve.dk
Specialties
* Usability, User experience
* Interaction design, Information architecture, specs
* Flows - Improving conversion and sales rates
* Google adwords
* Business development
* Management, Project management
Louise Dreyer's Experience
Co-Founder & Buyer
GrannySmith.dk
October 2011 – Present (8 months) Copenhagen Area, Denmark
GrannySmith.dk er stedet at starte, når du leder efter accessories af høj kvalitet til din iPhone, iPad eller MacBook. Samtidig tilbyder GrannySmith.dk en del nye produkter der gør dine Apple produkter endnu mere funktionelle – uanset om du vil have mere ud af din iPhone på golfbanen eller udnytte din iPad som mediecenter til børnene i bilen.
Freelance Information Architect / UX
Makebelieve ApS
February 2008 – Present (4 years 4 months)
Strategy and conceptualization, prototyping, structure and navigation, user surveys etc. Recent projects: DR.dk redesign, TDC Play smartphone app, TopDanmark smartphone app, webshop for exclusive accessories, competition/branding smartphone app, (non are launched yet). Sundhed.dk redesign, Daisycopenhagen.com website and ecommerce.
UX / Information Architect
1508 A/S
Privately Held; 51-200 employees; Design industry
September 2008 – August 2010 (2 years)
Web strategy, concept development, information architecture/interaction design, user surveys and facilitating workshops.
Kammeradvokaten, Professionshøjskolen Metropol, Region Syddanmark - Invia.nu, Miljøstyrelsen, MTHøjgaard and many more. Two Creative Circle Awards, Bedst på nettet 2010+2011.
Online Product Manager
Nyhedsavisen
Privately Held; 11-50 employees; Newspapers industry
October 2007 – January 2008 (4 months)
Product management, Avisen.dk - complete redesign (frontend + backend). Did partner agreements, specs etc. Design in cooperation with FranklyWeb. The entire online department were disemployed in connection with change of ownership.
Product Manager
Jubii A/S
Privately Held; 11-50 employees; Internet industry
April 2007 – September 2007 (6 months)
Channel Master, Jubii.dk. Redesign of market channels. New partners, contracts, business models, specification requirements, project management etc. Day-to-day management of search team.
Project Manager
Shoppit, Den Blå Avis Retail A/S
March 2006 – March 2007 (1 year 1 month)
Remake of the "Den Blaa Avis-idea" into a department store for used goods - from idea to operation phase. Concept development, strategy, business models etc. Responsible for IT solutions with the focus of removing dependency of staff, rationalizing work flows and involving the customers as much as possible. Later preparing the concept for opening more shops.
Project Manager (dba.dk)
Den Blå Avis A/S
Privately Held; 51-200 employees; Internet industry
September 2001 – March 2006 (4 years 7 months)
Project Manager (dba.dk)
April 2005 - March 2006 (1 year)
Project management, innovation, IA, specs, analytics and user tests with an eye to further development of dba.dk. Responsible for all ad insertion (implementing new products, increasing sales and enhancing the user interface).
Support Manager (dba.dk)
June 2004 - April 2005 (11 months)
Responsible for support department with 13 part-time employees. Large efficiency improvement project, where part-timers were replaced with full-time employees, new support-system, streamlining processes etc. Also day-to-day management and recruitment.
Trafficker (dba.dk)
January 2003 - June 2004 (1 year 6 months)
Creating and optimizing banner campaigns and preparing sales material. Starting up direct e-mail product. Specs for existing and new IT systems with the focus of improving the sales teams processes.
Supervisor, Callcenter
September 2001 - December 2002 (1 year 4 months)
Resource allocation of assignments.
Louise Dreyer's Skills & Expertise
- Usability
- Information Architecture
- User Experience
- Interaction Design
- Wire Framing
- Usability Testing
- Taxonomy
- Mobile Applications
- Mobile
- Web Project Management
- Multimedia Project Management
- HAPPY
- Web
- Web Services
- Web 2.0
- Website Development
- Internet
- Mobile Internet
- Usability Design
- Social Media
- Structural
- Data Structures
- Online Research
- Online User Experience
- Website Redesign
- Conversion Optimization
- User Journeys
- User Interface
- User Stories
- Personas
- Card Sorting
- User-centered Design
- Site Maps
- Usability Engineering
- Prototyping
- Prototype
- User Scenarios
- Design Principles
- E-commerce
- Concept Development
- Product Management
- Requirements Analysis
- Search
- Web Strategy
- User Interface Design
- Digital Strategy
- Axure
- Accessibility
- Digital Media
- Scrum
Louise Dreyer's Education
Aarhus Universitet
Psychology
2001 – 2002
Not completed
Århus Købmandsskole
HHX
1998 – 2001
Exam grade point average: 10,4
Louise Dreyer's Additional Information
- Websites:
- Groups and Associations:
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- Honors and Awards:
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CREATIVE CIRCLE 2011, Corporate, www.phmetropol.dk
CREATIVE CIRCLE 2010, Corporate, Kammeradvokaten
BEDST PÅ NETTET 2010, Undervisning, www.phmetropol.dk: "Når man vinder prisen Bedst på Nettet gør man det i hård konkurrence med andre gode kandidater, men Metropol har lavet en yderst overskuelig hjemmeside, som er nem at finde rundt på, og slår derfor konkurrenterne. Det er tydeligt, at målgruppen har været i fokus og hjemmesiden er således blevet meget modtager orienteret..."
BEDST PÅ NETTET 2011, Undervisning, www.phmetropol.dk: "Det er andet år i træk, at Metropol løber med æren. Og det er velfortjent. Udover at brugervenligheden er i top og at siden designmæssigt er i en klasse for sig, er Metropols hjemmeside mere end bare en hjemmeside. Det er en strategisk platform, der virker til at være forankret i hele organisationens mindset. Der tænkes i digitale muligheder, anvendes business cases og laves effektmålinger på de digitale løsninger..."
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