Louise Stevens

Current

Leading Consultant|Audience Development Specialist|Feasibility Analyst|Cultural Planner at ArtsMarket, Inc.
President at ArtsMarket, Inc.

Past

Program Evaluation Consultant and Evaluation Author at National Endowment for the Arts
Music and Dance Critic at The Milwaukee Journal

Education

Northwestern University
Northwestern University

Recommended

8 people have recommended Louise

Connections

140 connections

Industry

Non-Profit Organization Management

Louise Stevens’s Summary

Louise founded ArtsMarket, Inc., and serves as its President and lead consultant. Through ArtsMarket, Louise has over 27 year's consulting experience guiding hundreds of arts organizations, museums, foundations, and goverment agencies through research and planning to build audiences, develop cultural policy plans, and undertake specific ventures such as feasibility studies, cultural district development, and new programs. She works throughout the US and Canada.

Louise is author of books and articles on arts and culture, including The Community Cultural Planning Work Kit; Through a Mirror, a Guide to Program Evaluation; and Planning to Make the Arts Basic. She gives workshops and training seminars around the US and Canada on audience development, arts marketing, and cultural planning.

Her weekly blog can be read at www.artsmarket.wordpress.com

Louise Stevens’s Specialties:

Market research, audience development planning, feasibility studies, brand and identity development, arts in education, economic research, financial modeling for cultural development planning.

Louise Stevens’s Experience

Leading Consultant|Audience Development Specialist|Feasibility Analyst|Cultural Planner

ArtsMarket, Inc.

(Privately Held; Arts and Crafts industry)

1982 — Present (27 years )

Louise builds audiences for arts, cultural, and entertainment organizations through ROI analytics and target marketing; leads cultural plans, market and economic feasibility studies for cultural arts facilities and districts, evaluates the impact of grants programs and funding strategies to strengthen the arts and cultural industry.
President

ArtsMarket, Inc.

(Market Research industry)

January 1982 — Present (27 years 11 months)

ArtsMarket builds audiences for arts and cultural institutions through research and counsel; fosters cultural development through economic and market feasibility studies and counsel; guides planning to strengthen arts and cultural institutions. Founded in 1982, ArtsMarket has worked with hundreds of institutions, foundations, and government agencies in the US and Canada.
Program Evaluation Consultant and Evaluation Author

National Endowment for the Arts

(Government Administration industry)

1986 — 1999 (13 years )

Evaluator for arts and culture programs
Music and Dance Critic

The Milwaukee Journal

(Public Company; Newspapers industry)

1975 — 1980 (5 years )

Award winning classical music and dance critic, author of weekly column on the performing arts.

Louise Stevens’s Education

Northwestern University

B.M.;M.M. , Performance, music history , 1971 — 1975
Northwestern University

B.M.; M.M. , 1971 — 1975

Additional Information

Louise Stevens’s Interests:

Building audiences for arts and culture; facilitating cultural development for communities; testing feasibility of new cultural ventures.

Louise Stevens’s Groups:

Northwestern University Alumni
On Startups - The Community For Entrepreneurs
Mobile Marketing Association
The RFP Database
Consultants Network
Americans for the Arts
eMarketing Association Network
TopLinked.com (Open Networkers)
Construct IN
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
InvitesWelcome.com (Open Networkers)
BD Networking
LION500.com (Open Networkers)
UPworld
Digital Communications Marketing in Higher Education
Chi Omega Fraternity
American Planning Association
National Geographic Society (NGS) ♣2,000+ members ♣
Music&Media Planet
Arts & Attractions: Destination Marketing
Foundation Network - MojaLink
Classical Music
Cultural Realms - Culture Discovery & Business of Cultural Tourism
Nocci - For the Creative and Cultural Industries
Oregon Creative Industries
World Copyright Summit
Women Who Work - Bozeman
DMA Nonprofit Federation
P3 Update Magazine
MENC: The National Association for Music Education
Museum marketing
Innovative Marketing-BTL & ATL
JOB CENTER of Employment & Work Opportunities for Marketing, PR & Sales Innovators
TEA (Themed Entertainment Association)
US Open Networkers