Director of Marketing Communications theheart.org at WebMD
Montreal, Canada Area
- Current
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- Director of Marketing Communications theheart.org at WebMD
- Past
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- Digital Communication Manager at Loto-Quebec
- President at American Marketing Association (Montréal Chapter)
- Senior Communication Consultant at Loto-Quebec
- Deputy Communication Officer at Aéroports de Montréal
- Director of Marketing and Communication at Les Grands Ballets Canadiens de Montréal
- Various Positions at Cossette Communication Marketing
- Education
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- Concordia University
- Recommended
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4 people have recommended Louis - Connections
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213
connections
- Industry
- Marketing and Advertising
- Websites
Louis Delage’s Summary
A marketing communication strategist
Over 25 years (agency and client sides) developing marketing communications plans and implementing strategies focused on bringing measurable business results.
A passion for the Web and social media
Since 1996, he has shown an avid interest in new Web-based media and their communications potential. This passion has lead him to become the Web communication leader and a Social computing/media strategist for Loto-Québec, a gaming company.
In April 2008, he joined WebMD as Director of Marketing Communications - theheart.org with the responsibilities of increasing traffic on theheart.org through physician acquisition and retention, developing the brand and, creating business opportunities for theheart.org's partners.
He is also an active promoter of the social media practice through the Interactive Advertising Bureau in Montréal and the Montréal Marketing Association’s Social Media Group.
Louis Delage’s Specialties:
Marketing communication
Marketing communication strategist
Web business strategist
Web marketing communication
Search engine optimization
Social media strategist
Social computing strategist
Intranet development and marketing
Web management
Louis Delage’s Experience
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Director of Marketing Communications theheart.org
WebMD
(Public Company; 1001-5000 employees; WBMD; Internet industry)
April 2008 — Present (1 year 4 months)
He has responsibilities of increasing traffic on theheart.org through physician acquisition and retention, developing the brand and, creating business opportunities for theheart.org's partners.
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Digital Communication Manager
Loto-Quebec
(Government Agency; 5001-10,000 employees; Gambling & Casinos industry)
December 2003 — April 2008 (4 years 5 months)
He put in place and developed the Digital Communication Service. This Service, created in December 2003, has a team of 20 persons and a budget of over 2 million $.
He oversees the development of over 35 corporate and promotional sites and initiatives. Theses sites are among the 10 busiest in Québec with more than 2 million visitors each month.
He is the team leader responsible of creating and managing the corporate intranet. Created in 2005, a survey showed that among the 7000 employees, the corporate intranet was the best and most credible among other internal communication tools.
As a strategist, he leads also the social media monitoring practice and the social media initiatives internally and externally. He developed a successful internal collaborative platform and initiated with success a user generated platform with Canoe.ca for Les Rendez-vous Loto-Québec. This initiative has been used by Canoe as a model for promoting social media. -
President
American Marketing Association (Montréal Chapter)
(Non-Profit; 1-10 employees; Marketing and Advertising industry)
June 2005 — May 2006 (1 year)
During his mandate, he merged l'Association des affaires électroniques to create AMM-Web. He also initiated talks with Publicité Club de Montréal to create an association unifying the marketing, the advertising and the communication industries in Montreal.
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Senior Communication Consultant
Loto-Quebec
(Government Agency; 5001-10,000 employees; Gambling & Casinos industry)
July 2003 — November 2003 (5 months)
Communications plans for the launch of new products (Pronostik and L’ours chanceux)
Communications plan for the new Lotto 6/49. -
Deputy Communication Officer
Aéroports de Montréal
(Public Company; 201-500 employees; Airlines/Aviation industry)
March 2002 — July 2003 (1 year 5 months)
Responsibilities:
o Internal and Web communications
Principal Accomplishments:
o Implemented an Intranet.
o Effectively managed Web communications (Intranet and Internet). -
Director of Marketing and Communication
Les Grands Ballets Canadiens de Montréal
(Non-Profit; 51-200 employees; Entertainment industry)
September 1999 — March 2002 (2 years 7 months)
Responsibilities:
o Marketing of Grands Ballets and visiting company productions
o Ticketing/Subscriptions/Customer Service
o Relational program
o Management of a team of five
Principal Accomplishments:
o Repositioned the brand.
o Increased subscription levels (+ 20%) and individual ticket revenues (+ 30%).
o Revised marketing communications practices and implemented performance measurement tools.
o Developed a Web strategy for the establishment of alternative ticket networks via the Internet (transactional site for subscription/co-promotional sites with www.montrealplus.ca /partnership with the Admission network for individual ticketing). -
Various Positions
Cossette Communication Marketing
(Public Company; 1001-5000 employees; KOS; Marketing and Advertising industry)
April 1990 — July 1999 (9 years 4 months)
Manager, Public Relations and Marketing
Consulting Director and Associate Manager of Optimum
Consulting Director
Tourism New Brunswick
Contributed to repositioning New Brunswick as a choice summer destination for Québecers by developing an effective strategy that involved a Web component.
Les Grands Feux Loto-Québec
Implemented marketing communications strategies to help make this fireworks competition one of the most popular summer events in the Québec City region. (Note: Piloted the development of this client’s first Web site in 1995.)
Télé-université
Redefined this institution as a relational marketing enterprise using the Web as a key component of the new strategy.
SAAQ
Developed and implemented a pedestrian safety program aimed at Island of Montréal primary school students.
Université du Québec
Developed effective communications plans and advertising and media campaigns.
Louis Delage’s Education
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Concordia University
Bachelor , Communication , 1979 — 1982
Additional Information
Louis Delage’s Websites:
Louis Delage’s Interests:
New technology, movies, xcountry biking, architecture & design, travel
Louis Delage’s Honors:
President of the AMM-PCM (a chapter of the American Marketing Association) in 2005-2006.
Louis Delage’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- reference requests
- getting back in touch
