Louis Deering

Current

Affiliate Manager at Income Access
Affiliate Manager at Share Results

Past

New Business Development Manager at Share Results
President and Emperor at Philip Deering Consulting
Web Marketing Manager at www.ExecStyle.com

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Education

McGill University

Recommended

1 person has recommended Louis

Connections

94 connections

Industry

Marketing and Advertising

Louis Deering’s Summary

As a senior affiliate manager at Income Access, I oversee strategic planning and day-to-day affiliate operations of large igaming brands, including Centrebet, Devil Fish Gaming, Victor Chandler, Ladbrokes, Bingo.com and other top Income Access clients. This includes managing program positioning with respect to commissions, promotions, marketing materials and other USPs, negotiating high-level deals with leading affiliates and developing communications strategies to grow the brand within the affiliate industry. This also includes taking responsibility for long-term growth and profitability of all of our clients' affiliate programs.

Long-term success for Income Access has always been closely tied to our relationships within the industry. As a senior affiliate manager, I maintain strong relationships with leading affiliates, operators, software suppliers, bloggers, forum moderators and other key influencers across all verticals of the igaming industry. In addition, I take part in the on-going industry dialogues by blogging, participating in forums and attending industry conferences.

Louis Deering’s Specialties:

I make it a priority to stay up-to-date with the latest industry trends and technologies. I'm well-versed in affiliate marketing strategies including SEO, Paid Search, Email Marketing, Geo-targeting, Co-Registration, Social Networking and blogging, as well as RSS, iFrames and other dynamic content. I also continually study the latest marketing and retention strategies from an operator's perspective, including CRM, Branding and Landing Page Conversion Optimization.

Louis Deering’s Experience

Affiliate Manager

Income Access

(Privately Held; Marketing and Advertising industry)

December 2006 — Present (3 years )

Income Access is the premier igaming affiliate network and affiliate marketing software provider for the European and Australian market. Our clients include such mega-brands as Ladbrokes, Victor Chandler, SportingBet, Centrebet, Tombola and Action Poker.

As an affiliate manager, I'm responsible for overseeing affiliate program growth for multiple clients, prospecting affiliates, negotiating deals and managing the portfolio of marketing tools available. This requires an understanding of key industry drivers, as well as the technological and marketing components that drive affiliate success, including SEO/SEM, blogging, datafeeds, email marketing, conversion optimization, analytics, mobile marketing and fraud detection and prevention.
Affiliate Manager

Share Results

(Privately Held; Retail industry)

November 2006 — Present (3 years 1 month)

Share Results, a wholly-owned subsidiary of Ecom Access, is a boutique affiliate network targeting the North American retail and lead-gen market. Share Results specializes in developing long-term, close-knit relationships with affiliates and our merchant clients, providing an outstanding level of service and flexibility in supporting affiliate campaigns with specialized needs. Our clients include Education Dynamics, Photobucket, Planning Family, UGHH.com, Nero, The Cute Kid, SitterCity, amongst others.

Share Results also offers an industry leading hosted affiliate software solution for networks, OPMs and brands looking to bring their affiliate programs in-house. Our software offers extremely comprehensive reporting, cutting edge marketing tools and advanced fraud prevention and detection systems.
New Business Development Manager

Share Results

(Privately Held; Retail industry)

November 2006 — February 2009 (2 years 4 months)

Share Results is a boutique affiliate marketing company offering three distinct services: Our affiliate network (Share Results), affiliate program management and white label (brandable) affiliate software.

As the New Business Development Manager, I'm responsible for prospecting new clients, evaluating their business needs and identifying the level of service that best suits them. Additionally, I'm responsible for developing new corporate affiliate partners and nurturing their campaigns with our various merchant partners. Finally, I work with the product development team to plan and implement software upgrades, working to make Share Results the best affiliate software, from an affiliate manager's perspective, in the industry.
President and Emperor

Philip Deering Consulting

(Marketing and Advertising industry)

1901 — 2009 (108 years )
Web Marketing Manager

www.ExecStyle.com

(Retail industry)

December 2005 — December 2006 (1 year 1 month)

Online retailer of men's suits and apparel.

Planned and executed web marketing campaigns including:

Affiliate Marketing
Website Usability and Search
Email Newsletter Marketing
Paid Search and other PPC Marketing
Content writing and blogging
Viral marketing campaigns
Web Analytics (Google Analytics and Click Tracks)

Louis Deering’s Education

McGill University

Bachelors of Commerce , Marketing, Psychology , 2000 — 2004

Activities and Societies:

Director of McGill Organic Coop (developed business plan, oversaw launch and managed operations for 1st 2 years).