Lou Hughes

Current

• Principal & Chief Marketing Officer at Moving Minds

Past

• Director, e-Business at GTSI
• Director, Global Marketing & Web Services at Commerce One / AppNet
• Senior Manager, New Media at Fannie Mae

• Manager, New Media at Caremark / MedPartners

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1 more...

Education

• University of Alabama

Recommended

22 people have recommended Lou

Connections

364 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website
• Follow Me On Twitter

Lou Hughes’s Summary

Lou Hughes is Principal and Chief Marketing Officer of Moving Minds, LLC. During his 17+ years leading marketing and e-business initiatives for many of the world’s most recognizable brands in technology, healthcare, financial services and real estate, Hughes developed a unique, holistic approach to marketing that consistently delivered unprecedented results and long-term growth.

These formative experiences resulted in his vision for Moving Minds, a strategic marketing and internet consultancy, whose focus on nurturing a company’s entire customer lifecycle to attract, retain and deepen relationships with customers has now produced a new kind of strategic & Internet marketing firm. From acquiring new prospects with innovative demand generation programs to retaining them with a flawless online and offline customer experience, Hughes has created a marketing consultancy that is as comfortable validating business strategy or evaluating operational performance as developing award-winning creative and marketing communications programs.

As the company’s Principal and Chief Marketing Officer, Hughes leads Moving Minds’ business development, client services, creative development and long-term vision. He also serves as the company’s lead consultant in providing marketing services — from strategy to execution — to early stage start-ups and established Fortune 500 companies. He is widely recognized for his experience in marketing strategy, branding, messaging, marketing communications, product & services commercialization, advertising, media & analyst relations, e-business, web site development, search engine optimization and e-mail marketing.

Hughes holds a BA in Communication from the University of Alabama, and has received numerous industry and corporate awards for excellence in marketing, e-business and creative achievement.

Lou Hughes’s Specialties:

Market Research & Intelligence, Marketing & Growth Strategy
Corporate Identity & Branding, Positioning & Messaging,
Marketing Automation, CRM, Reporting & Analytics, Social Media, Search Engine Marketing, Search Engine Optimization, Web Design & Development, Product Design & Commercialization, E-Mail & Direct Marketing, Video Production & Rich Media, Partnerships & Alliances, Advertising & Marketing Communications, Public Relations, Corporate Communications, Thought Leadership

Lou Hughes’s Experience

• Principal & Chief Marketing Officer

  Moving Minds

  (Privately Held; Marketing and Advertising industry)

  June 2002 — Present (7 years 6 months)

  * Leads strategic marketing engagements, demand generation programs and web marketing for companies ranging from early stage start-ups to established Fortune 500 companies.
  
  * Delivered +188% in new customers, +2,477% in web traffic, +2,300% in sales leads, +1,200% in media coverage for AnComm’s ‘Talk About It,’ an alert notification SaaS, after revamping branding, messaging, acquisition programs & web marketing.
  
  * Drove record-setting surge of subscribers (20,000+ in 90 days), property listings (400,000+) and web traffic to CoStar’s new online service (SaaS), CoStar Commercial MLS, with application of SEO and PPC programs.
  
  * Directed marketing strategy, branding, product development and launch of several online networks and software as a service (SaaS) communities, including Vendorin, Round Table Group and e-Zassi.
  
  * Developed strategic plan for DME, a $125 million DM firm, outlining growth opportunities, including new lines of business and web services to gain greater share of client marketing campaigns and spend.
  
  * To support VARStreet’s strategic shift into government market, Moving Minds consummated strategic alliance with industry’s largest reseller of technology products and solutions.
  
  * Developed ‘Strategic Marketing Framework’ for Ruesch International to drive prioritization of marketing investments, including demand generation, thought leadership, product development and customer up-sell.
  
  * Retained by Trancentrix to redesign their flagship SaaS product, including user experience, navigation, gui and information design.
  
  * Retained by Fannie Mae to develop communications strategy, messaging and launch plan for next generation of Desktop Underwriter, the company’s flagship software product.
  
  * On behalf of TR2 Solutions, developed and executed a comprehensive PR strategy to position the company as a market leader in data synchronization market culminating in acquisition by Sterling Commerce.

• Director, e-Business

  GTSI

  (Public Company; GTSI; Information Technology and Services industry)

  2004 — 2006 (2 years )

  * Led e-commerce division with P&L responsibility over all online sales, demand generation, marketing, product development, customer service and operations.
  
  * Increased e-commerce revenues by more than 900% after initiating e-business strategy to shift a larger percentage of orders from inside sales to lower cost e-commerce channel.
  
  * Generated seismic shift in e-business orders from 1% to more than 65% of company’s total sales.
  
  * Led strategic redesign of supply chain processes that reduced order-to-ship cycle from 32 to 5 days.
  
  * Implemented ‘Customer Self Service’ sales productivity initiative enabling online access to online order tracking, status and account management for the first time in company’s 20 year history.
  
  * Led overhaul of online product strategy culminating in the launch of four distinct online services that emphasized replicable, reusable and configurable functionality to meet the demands of government procurement officers.
  
  * Developed comprehensive e-business product development roadmap encompassing multi-year prioritization for future functional improvements to bring GTSI on par with leading e-commerce competitors.

• Director, Global Marketing & Web Services

  Commerce One / AppNet

  (Public Company; CMRC; Computer Software industry)

  1999 — 2002 (3 years )

  * Directed global marketing for enterprise software and IT services company overseeing growth from $65M to $408M.
  
  * Established AppNet among the ‘50 Largest Pure Internet Companies’ by Internet World magazine; #1 in growth and #2 in revenue among Internet professional services firms.
  
  * Developed AppNet's primary lead generation program driving $109 million in new business via online leads.
  
  * Directed launch and redesign of Commerce One product portfolio with release of Commerce One 5.0, the company’s flagship application suite. Well-received product roll-out featured the complete revitalization of market positioning, value propositions, product naming, brand identity, web sites, product demos, sales collateral/toolkits and analyst/sales/investor presentations.
  
  * Directed integration of online and offline marketing during Commerce One’s $2B acquisition of AppNet and during AppNet’s acquisition of nine technology companies.
  
  * Led complete overhaul and upgrade to enterprise-wide content management systems, software and infrastructure with implementation of SAPPortals.
  
  * Selected as 'Top Achiever' based on outstanding performance, contribution and criticality of position.

• Senior Manager, New Media

  Fannie Mae

  (Financial Services industry)

  February 1998 — August 1999 (1 year 7 months)

  * Senior executive in charge of all enterprise-wide digital marketing initiatives.
  
  * Transformed Fannie Mae from ‘e-business laggard’ to 'Internet Week 100,' a select group of industry leaders recognized for innovative utilization of technologies to drive revenue growth and customer preference.
  
  * Led complete redesign of FannieMae.Com culminating in a 193% increase in unique visitors (from 145,000 to 425,000) in less than nine months.
  
  * Led development and execution of 'Single Pipe' initiative, the mortgage industry’s first e-commerce site for multi-family lenders, enabling the transaction and delivery of more than $11 billion in loans via the Internet.
  
  * Created and implemented enterprise-wide Web Policy Group, an executive steering committee and process, to evaluate return on investment for deployment of Web-based applications, software products, partnerships and content.

• Manager, New Media

  Caremark / MedPartners

  (Pharmaceuticals industry)

  September 1996 — February 1998 (1 year 6 months)

  * Senior strategist, evangelist and project leader for Caremark’s e-business and digital marketing initiatives.
  
  * Initiated major e-commerce offerings, including online fulfillment of prescription refills for 14 million customers and company’s first online continuing medical education (CME) program for affiliated physicians.
  
  * Launched first Internet, Intranet and Extranet sites for organization with more than 700 U.S. locations and 13,400 affiliated physicians.

Lou Hughes’s Education

• University of Alabama

  BA , Communication , 1989 — 1992

  Activities and Societies:

  Alpha Epsilon Rho - College of Communication Honorary

Additional Information

Lou Hughes’s Websites:

• My Company
• My Website
• Follow Me On Twitter

Lou Hughes’s Interests:

social media, digital media, online networks, software as a service, product design, development and management, search engine optimization, search engine marketing and web design.

Lou Hughes’s Groups:

* American Marketing Association
* American Advertising Federation
* Web Analytics Association

•    Inbound Marketers - For Marketing Professionals
•    eMarketing Association Network
•    Chief Marketing Officer (CMO) Network
•    University of Alabama Alumni & Friends Group
•    GTSI Corp Alumni
•    User Experience
•    Ecommerce and Online Marketing Experts
•    FANNIE MAE CONNECTIONS
•    WASHINGTON DC CONNECTIONS
•    Software as a Service (SaaS) Group
•    Commerce One Alumni

Lou Hughes’s Honors:

* Interactive Media Award: Best in Class, AnComm.com

* ADDY Awards, Web Site Design, AnComm.com & MovingMindsLLC.com

* American Advertising Federation: ADDY Award, Logo Design, Moving Minds

* American Advertising Federation: ADDY Award & Judge’s Choice, Corporate Identity & Business Papers, Moving Minds

* Web Marketing Association WebAward, TR3 Solutions

* Web Marketing Association WebAward, Moving Minds

* Web Marketing Association: Best of Industry: Financial Services WebAward, Trancentrix

* Web Marketing Association WebAward, Success Associates

* Web Marketing Association: Best of Industry: Computer Software WebAward, Commerce One

* International Web Page Association: Certificate of Creative Achievement Award, Commerce One

* International Web Page Association: Outstanding Corporate Web Site Award, AppNet

* Finance’s Finest Award, Fannie Mae

* Bright Idea Communications Award, Fannie Mae

* Chairman’s Award (Nominee), Fannie Mae

Lou Hughes’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch