Jim Louderback

Jim Louderback

GM - Discovery Digital Networks

San Francisco Bay Area
Online Media

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Jim Louderback's Overview

  • CEO at Revision3
  • Editor In Chief, PC Magazine, Chief Content Officer, CSB Group at ZIFF DAVIS
  • Editorial Director TechTV/ZDTV at TechTV - ZDTV

500+ connections

Jim Louderback's Summary

I excel at rewriting the rules, rebuilding existing organizations and launching disruptive new products and companies. I build great teams, deliver strong results and drive consistent profit. I think strategically, create realistic plans and execute on time and under budget. But I’m best when I’m creating new groups, divisions or companies that need to operate perpendicularly to “the way things are always done”.

Specialties: Leading large teams, starting up new ventures, turn-arounds and re-setting strategy, setting corporate and team vision, executing business plans, changing the rules (and the world).

Jim Louderback's Experience

GM Discovery Digital Networks

Discovery Communications

Public Company; 1001-5000 employees; Broadcast Media industry

June 2012Present (2 years 4 months) San Francisco

Sold Revision3 to Discovery Communications in 2012, and now I manage the web-original video networks business. Launched 8 new networks (with more to come), 50 new shows and increased views 300% in the first 18 months after acquisition. Led the integration of the team into Discovery.



Privately Held; 51-200 employees; Online Media industry

July 2007June 2012 (5 years) San Francisco

Set the vision and manage the execution for the leading internet-based video television network.

* Built company from under $1M to a $20M run rate.
* Beat revenue and cost goals for 8 straight quarters
* Built the number one non-fiction web-video company
* Grew audience 1000%
* Raised capital
* Sucessfully and profitably sold the company to Discovery Communications

Popular shows include Tekzilla, Rev3Games, Scam School, Diggnation and Hak5

Editor In Chief, PC Magazine, Chief Content Officer, CSB Group


Public Company; 501-1000 employees; Online Media industry

September 2002July 2007 (4 years 11 months)

Led the content vision and execution as we transformed the company from a print publisher to an online-focused media company.

Chief Content Officer and Editor in Chief of Magazine, web, video, online and face to face events in CSB group. Manage media development and product development in multi-media world.

Specifics include:

* Launch new websites
* Manage all editorial and staff at PC Magazine, PCMag.com, Gearlog, AppScout, ExtremeTech.com, DLTV, Cranky Geeks and other sites.
* Track industry trends.
* Write regular opinion and feature stories for our sites, Yahoo and others

Editorial Director TechTV/ZDTV


Privately Held; 201-500 employees; Broadcast Media industry

September 1997April 2002 (4 years 8 months)

Founding member of executive team at launch and for first five years of the groundbreaking cable TV channel ZDTV. Led all content efforts. Developed some of the top shows on the network. Launched and managed 10 hour daily news-focused financial and technology programming. Built first-ever webcam network for TV. Launched and managed web presence.

Editorial Director

Ziff Davis (PC Week)

Public Company; 501-1000 employees; Online Media industry

19961997 (1 year)

Refocused web and print during the internet transition. Managed all editorial functions. Launched radio and video content.

Public Company; 501-1000 employees; Online Media industry

January 1995September 1996 (1 year 9 months)

Led the turn-around of the magazine from a deep technical focus to a Windows 1995-centric publication. Won a variety of industy awards for design and covers.

Public Company; 501-1000 employees; Online Media industry

September 1991January 1995 (3 years 5 months)

Led the development of the first "reviews as news" product test lab for the groundbreaking Newsweekly

Senior Consultant

American Management Systems

Public Company; 10,001+ employees; GIB; Information Technology and Services industry

December 1988August 1991 (2 years 9 months)

Started networking consulting practice, leading to 5M annual revenue in the first year. Created a unique systems development methodology leading to dramatic programmer productivity advances. Pioneered new technologies for clients, including JP Morgan, Equitable, National Semiconductor, Merck and Ortho Pharmaceuticals.

Jim Louderback's Skills & Expertise

  1. Digital Media
  2. Editing
  3. Business Planning
  4. Storytelling
  5. Leadership
  6. New Media
  7. Internet TV
  8. Blogging
  9. Publishing
  10. Journalism
  11. Strategy
  12. Content Strategy
  13. Video Production
  14. Start-ups
  15. Editorial
  16. Video
  17. Television
  18. Visionary
  19. Community
  20. Social Media Marketing
  21. Strategic Partnerships
  22. Mobile Devices
  23. Web Video
  24. Entertainment
  25. Mobile Applications
  26. Digital Marketing
  27. Content Management
  28. Social Media
  29. Podcasting
  30. SEO
  31. Online Advertising
  32. E-commerce
  33. Online Marketing
  34. Mobile Advertising
  35. Digital Video
  36. Content Development
  37. OTT
  38. Monetization
  39. Management
  40. Digital Strategy
  41. Multimedia
  42. Early-stage Startups
  43. Broadcast
  44. Social Networking
  45. Entrepreneurship
  46. VOD

View All (46) Skills View Fewer Skills

Jim Louderback's Education

New York University - Leonard N. Stern School of Business

MBA, Technology, Media, Marketing, Finance

Activities and Societies: Beta Gamma Sigma

Northfield Mt. hermon

University of Vermont

BS, Mathematics

Activities and Societies: Program Director at the Radio Station, Phi Beta Kappa

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