Lou Covey

Current

• President at Sustainable Redwood City
• Editorial Director at New Tech Press
• President, CEO at Footwasher Media

1 more...

Education

• San Jose State University

Recommended

16 people have recommended Lou

Connections

226 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Company

Lou Covey’s Summary

I began my career as a professional communicator in 1971 as a journalist for the mighty news beacon of the Bay Area, the Foster City Progress. That job came shortly before I actually started taking journalism courses and was, in fact, the reason I switched from a history major to journalism. As what some people call a " real journalist" I wrote for the Palo Alto Times, San Jose Mercury-News, Lodi News-Sentinel, Sacramento Bee and New York Times. I covered the Ford/Carter presidential campaign in 1976 with the national press corps. After a couple of years back at a seminary I jumped into tech editing at Lockheed for the Trident missile program (yes, those missiles) and I freelanced for ECN and MacWorld. after leaving there. I made the switch to public relations consulting in 1990, representing leading electronics firms including NEC Electronics and Mitsubishi Electronics America, Inc.; embedded software and hardware suppliers; green technology and CAD software companies. I founded Footwasher Media in 2005 to address the changing face of media and journalism in the 21st Century and consult on social media and communication strategy to startups, public companies, government agencies and non-profits.

Lou Covey’s Specialties:

New media strategy and implementation, public relations, speaker and presentation training, private investment relations, market strategy.

Additional Information

Lou Covey’s Websites:

• My Company
• My Blog
• My Company

Lou Covey’s Interests:

History, music, technology, politics, economics, good scotch, fine wine, golf.

Lou Covey’s Groups:

•    San Jose State University (official group)
•    Venture Capital Private Equity Roundtable
•    ----- The Startups & Societal Ventures Network ----- Innovating more effectively
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Silicon Valley Venture Community
•    MAVCAP - Malaysia Venture Capital Management
•    San Jose State University School of Journalism and Mass Communications Alumni (official group)
•    Invention Entrepreneurs
•    Marketing Operations Partners
•    Marketing Operations Future Forum
•    Audience Conference