Lawrence O'Toole

Current

• Owner at Primer Inc.

Past

• Art Director at Scünci International
• Art Director at 160over90

Education

• Drexel University
• St. Joseph's Preparatory

Recommended

2 people have recommended Lawrence

Connections

152 connections

Industry

Design

Websites

• My Company
• My Website
• My Book

Lawrence O'Toole’s Summary

PRIMER is a small boutique design agency in the Philadelphia area known for it's top-notch creative work, dynamic dancing ability and questionable taste in music.

Lawrence O'Toole’s Specialties:

• Brand Building
• Emotional Branding
• Strategic Planning
• Corporate Identity
• Collateral Materials
• Advertising
• Promotions
• Strategic Web Development
• Copywriting
• Photography
• Illustration

Lawrence O'Toole’s Experience

• Owner

  Primer Inc.

  (Non-Profit; 11-50 employees; Executive Office industry)

  May 2005 — Present (4 years 3 months)

  Owner/partner at PRIMER, a boutique full-service design studio specializing in brand building, corporate identity, print design, advertising, photography and web development. Founded in the spring of 2005 out of necessity - a necessity to leave our brutally boring and stressful corporate jobs. The most creative decision of the day was what to order for lunch. We were tired of seeing the same mistakes, the cookie-cutter solutions, the stifled creativity. It had to end. The fix? Our own agency, done the right way. Now we're free to do the work our clients need, while providing the attention and service our clients deserve.

• Art Director

  Scünci International

  (Apparel & Fashion industry)

  March 2001 — September 2005 (4 years 7 months)

  • Lead team of 30 designers, photographers, production and 3D artists handling concepts for new business products
  
  • Directed the scünci, Seventeen, Cosmopolitan and other national and international brands via product packaging, displays, promotional material, advertising and industrial product design and development

• Art Director

  160over90

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 1998 — February 2001 (2 years 9 months)

  • Provided brand development, direction and extension
  
  • Handled interface design, post and moving image, and print-based projects for wide variety of clients from small local businesses to Fortune 500 companies
  
  • Managed teams of designers, programmers and editors from initial proposal/research and presentation through execution to administration

Lawrence O'Toole’s Education

• Drexel University

  BS in Design , Graphic Design , 1994 — 1998

  • Nesbitt College outstanding junior/senior awards for excellence in graphic design
  • Dean’s list, Honors Society, Magna Cum Laude
  • Final cumulative GPA 3.85/4.0

• St. Joseph's Preparatory

  1990 — 1994

Additional Information

Lawrence O'Toole’s Websites:

• My Company
• My Website
• My Book

Lawrence O'Toole’s Interests:

Graphic design, logo design, web design, motion graphics, advertising, identity, branding, art, industrial design, architecture, midcentury modern furniture, minimalism, design. Letterpress. Entrepreneurship, networking. Travel. Traveling fast. Cars, motorcycles, sports cars, exotics, concepts, hot rods, racecars, driving, racing, touring, rallying, speed, tuning, modding, wrenching, new or vintage, just about anything with wheels. Boomboxes, vintage gadgets. Music. Fencing, running, lifting, rock climbing, sport. Restaurants, bars, craft beer, wine, scotch, food, dining, lunch, gastropubs, restaubars. Philadelphia, South Philly, Northern Liberties, Fishtown.

Lawrence O'Toole’s Groups:

Delaware Valley Modernists

•    ThoseinMedia
•    Drexel University Alumni Association
•    Green
•    Philadelphia Design Rockstars
•    Media Professionals Worldwide
•    PhillyMINI.org
•    Adobe Photoshop Group
•    St. Joseph's Preparatory School Alumni Network
•    BMW of the Main Line
•    MINI of the Main Line

Lawrence O'Toole’s Honors:

• Holder of three patents as inventor of packaging design
• Published student thesis art book (2002)
• Work featured in Communication Arts Magazine Annual #73 (2002)
• Work winner in Print Magazine A-Z competition (2002)
• Philadelphia Ad Club Addy Award recipient (2002)
• Philadelphia Ad Club Citation of Excellence recipient (2002)

Lawrence O'Toole’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch