Digital Marketing
Marseille Area, France
- Past
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- Online Marketing Assistant at MySpace
- Market Research Assistant at SKOPOS
- Marketing Manager at WineGlobe.com
- Education
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- Institut d'Administration des Entreprises
- IAE (Graduate School of Management) Aix En Provence
- London South Bank University
- Université Toulouse 3 Paul Sabatier : IUT GEA
- Recommended
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6 people have recommended Lorry - Connections
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86
connections
- Industry
- Internet
- Websites
Lorry Destainville’s Summary
I am currently postgraduating in Information Technologies in order to gain a deeper insight of this industry.
My principal interests and competences mainly concern digital marketing and virtual communities. My previous experiences as my role at MySpace were web-related as it is the direction that I want ot give to my career.
I am particularly looking for a 3-month internship starting in January as I will be back to university for 2 months and then starting at Facebook European Headquarters in June 2010. Feel free to contact me by email (lorrydestainville@gmail.com) for any internship opportunities (above all in the US and UK).
I already worked in the U.S, U.K, Ireland, Canada and France. Please do not hesistate to contact me for any international openings.
Lorry Destainville’s Specialties:
Digital Marketing, Buzz Marketing, Web 2.0, Social Networks. Social Media, Marketing Research, (online) Public Relations.
New Technologies. Information Systems.
Lorry Destainville’s Experience
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Online Marketing Assistant
MySpace
(Public Company; NWS; Internet industry)
March 2009 — August 2009 (6 months)
SEM monitoring & management. Managed importnat budgets and all the subscription process (landing pages development, ..)
New communities’ development & management: market analysis, competitors, users’ behaviors, trends in order to launch a new community.
User Experience improvement through qualitative researches. realized a qualitative survey with about-to-be users and introduced the video results to the MySpace France team as well as all the Marketing Directors operating in all the different countries.
Researches and analysis involving statistics of the use of the welcoming messages, newsletters, landing and tutorial pages in order to improve the retention rate and the objective conversion. -
Market Research Assistant
SKOPOS
(Partnership; 51-200 employees; Market Research industry)
March 2008 — June 2008 (4 months)
Job based in London, UK.
I was closely working with the senior market researchers to develop our projects' results for our clients, being some of the biggest companies in the UK such as Royal Mail, O2, Ladbrockes or even Yahoo! UK.
I was producing and analazing reports for our clients: analyzing, selecting and presenting the results of the studies were the main activities. -
Marketing Manager
WineGlobe.com
(Privately Held; 1-10 employees; Wine and Spirits industry)
March 2007 — July 2007 (5 months)
Company based in the San Francisco Bay Area.
WineGlobe.com is a wine selling company based on the internet. It was facing an important turnaround as it needed new products and a new marketing plan.
o Conducted Marketing Researches, product & feedback analysis. Developed online advertising: Search Engine tools and online communities.
o Worked on the web 2.0 aspect of the website by creating and implementing a new community of wine lovers. Also renewed a range of products from the product type to the advertising plan.
o Sharp increase in sales accompanied by a notable decline in customer complaints and product returns. The new revenue and improved customer service was a direct result of the plans developed.
Lorry Destainville’s Education
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Institut d'Administration des Entreprises
MSc , Information Technologies , 2009 — 2010 (expected)
also doing consulting activities for start-ups within the frame of my studies.
- Activities and Societies:
- President of the student union of the school (800 students): managing a team of 20-25 students aiming to organize events of many kind, get the international students involved..
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IAE (Graduate School of Management) Aix En Provence
MSc , Management Sciences, Marketing , 2008 — 2009
Courses entirely taught in English. Marketing "Pathway" throughout the year.
- Activities and Societies:
- Aix'Change, Volley Ball Team, Horse Riding Team.
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London South Bank University
BA - Final year , Marketing , 2007 — 2008
Specialised in Market Research, Public Relations.
Got 72% at the dissertation about the impact of the social networks on the marketer and consumer behavior- Activities and Societies:
- Volley Ball Team.
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Université Toulouse 3 Paul Sabatier : IUT GEA
Associate Level , Business Administration , 2005 — 2007
- Activities and Societies:
- Theatre group, Fencing club, rock & salsa.
Additional Information
Lorry Destainville’s Websites:
Lorry Destainville’s Interests:
• Interests: web 2.0 and social networks, new technologies, wine and tourism marketing. • Hobbies: Music, photography, cinema, international news, travels, wine tastings and linguistic exchanges. • Sports: volley ball, horse-riding (high competitive level) and fencing.
Lorry Destainville’s Groups:
currently managing the student union of the school:
- managning a team of 25 people.
- using budgets worth to €60,000.
- head of the office including 8 sections: HR consulting, Culture, Sports, Entertainment, International, Environmental, Communication and Partnerships.
- Community Manager for the student union (social networks and official wbesite
- Creator of the website (Wordpress platform)
- Creating and initializing the partnership between the student union and the alumin network.
Member of the administration board of the school.
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FrenchWeb.fr - le groupe des professionnels du net francophone -
IAE Aix-en-Provence Alumni -
Web 2.0 -
ADIAE - International -
Music and Entertainment Professionals -
London South Bank University (LSBU) -
Fox Interactive Media -
MySpace: current employees and alumni -
IAE Business School Alumni Group -
LSBU Alumni -
Social Media Recruiting Group
Lorry Destainville’s Honors:
First Grade Mark for the final year dissertation about the impact of the web 2.0 on the marketer and the consumer behaviour in 2008 at London South Bank University.
Lorry Destainville’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
