Lorna Li

I am a Social Networking Maven, Search Engine Marketing professional and Web 2.0 Evangelist. I am fascinated by the power of social technologies to build community and power online conversations, especially if the user generated content (UGC) is optimized for search engines a.k.a. Social SEO.

On the side, I am a Green networking maven and feel most at home with fellow activists, artists, and social entrepreneurs discussing ways we can collaborate to save the world. I am also frequently seen at Bay Area Web 2.0 technology events. I love meeting and connecting people who want to make an impact in the world through new technology and social innovation.

Above all, I believe in the power of intention and gratitude.

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Search Engine Marketing Technical Skills

* Omniture SiteCatalyst
* Google Analytics
* AdWords, Yahoo Search Marketing, & MSN AdCenter
* Google AdWords Editor
* Google Website Optimizer
* Keyword Discovery (Keyword Research)
* WordTracker (Keyword Research)
* WordZe (Keyword Research)
* SpyFu (Keyword Research)
* WebPosition
* WebCEO
* Firefox SEO & Web Developer Plugins

Blogging & MicroBlogging Platforms

* Wordpress.com & Wordpress.org
* Blogger
* TypePad
* Vox
* Tumblr

Social Networking Platforms
* Facebook
* Myspace
* Ning
* Hi5
* Bebo
* CollectiveX
* Community Server

Social Media Applications

* Twitter
* Del.icio.us
* Flickr
* YouTube
* Digg
* StumbleUpon
* Yahoo Pipes

Check out my recommendations and full list of organizations I have worked with below.

Lorna Li’s Specialties:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
SEO Site Architecture
Pay Per Click (PPC)
Landing Page Optimization
Link-Building Strategy
Keyword Research

WEB 2.0 MARKETING

Social Media Marketing (SMM)
Blogging & Blog Strategy
Social Networking Strategy

ONLINE MARKETING

Email Marketing
Web Production
Web Analytics
Data Analysis & Applied Statistics

OTHER MARKETING SKILLS

Media Buying & Planning
Client/ Vendor Relations

Lorna Li’s Experience

SEO & Social Media Marketing Manager

Salesforce.com

(Public Company; 1001-5000 employees; CRM; Computer Software industry)

March 2008 — Present (1 year 10 months)

Search Engine Marketing
- Search Engine Optimization (SEO)
- Linkbuilding Strategy
- SEO Training

Web 2.0 Marketing

- Enterprise Social Networking
- Social Media Marketing
- New Technology Acquisition
- Blogging & Blog Strategy
Founder

Search Marketing Salon

(Internet industry)

July 2007 — Present (2 years 6 months)

Search Marketing Salon is a global network of search engine marketers who like to get together online and offline to share success stories and trade insider tips.

If you are obsessed about driving targeted traffic, increasing search engine rankings and maximizing revenue through paid search (PPC), search engine optimization (SEO), or Web 2.0 Marketing (and social SEO) - join us and create a local Search Marketing Salon in your city.

http://www.linkedin.com/e/gis/53080/11423E65959F
Managing Editor

Mariri Magazine

(Internet industry)

September 2006 — Present (3 years 4 months)

Managing Editor
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• Develop Mariri’s branding and unique voice on the rainforest through compelling content angles.
• Maintain editorial schedule, follow story leads, edit submissions, and manage team of writers.
• Develop strategy to increase community involvement and gather user-generated content.

Website Production
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• Research, evaluate and implement technology solutions.
• Gather, organize and manage web assets.

Internet Marketing
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• Develop and implement search engine optimization strategy.
• Manage Pay Per Click campaigns using Google Adwords and Yahoo Search Marketing (Overture). Monitor campaign performance and web traffic using Google Analytics.
Marketing Strategy Consultant

Self-employed

(Self-Employed; Marketing and Advertising industry)

2004 — Present (5 years )

Marketing strategy consultant for social enterprises in the Green, nonprofit and LOHAS (Lifestyles of Health and Sustainability) sectors.

- Word of mouth marketing and social media marketing strategy and implementation
- Business plan development and marketing strategy
- Marketing communications and outreach
- Event production and program management
- Strategic alliances and community relations
- Fundraising

***For a list of organizations I have worked with, click on FULL PROFILE VIEW and scroll down to the Groups and Associations section***
Writer - Web 2.0 Startups and Social Media Applications

bub.blicio.us

(Internet industry)

February 2007 — April 2008 (1 year 3 months)

Writer covering social applications, emerging technology, recently funded startups, acquisitions and Web 2.0 culture.
Web Marketing Manager

CBR Systems

(Privately Held; 1001-5000 employees; Biotechnology industry)

March 2007 — March 2008 (1 year 1 month)

Web Marketing Manager (PPC, SEO, SMM) with a paid search advertising budget of approximately $2M.

Pay-Per-Click (PPC) | Paid Search Advertising
• Optimized PPC program through account restructuring, keyword expansion, creative development / testing, and landing page optimization
• Google Adwords: increased leads (73%) and enrolls (62%)
• Yahoo Search Marketing: increased enrolls (68%)
• MSN Adcenter: increased leads (513%) and enrolls (650%)

Search Engine Optimization (SEO)
• SEO site audit; develop and implement SEO strategy using on-page and off-page techniques.

Social Media Marketing (SMM) | Social Media Optimization (SMO)
• Develop social media marketing strategy, create a buzz marketing training program for company employees, monitor and measure online buzz

Web Strategy & Production
• Web design, content positioning and strategic messaging
• Developed and launched a new website for CBR affiliates, accounting for 21% of enrollments to date.
List Planner & Analyst

Adams Hussey & Associates

(Privately Held; 51-200 employees; Marketing and Advertising industry)

July 2005 — September 2006 (1 year 3 months)

Media Buying and Planning
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• Responsible for list buying, planning, budget management and acquisition campaign strategy.
• Managed multiple data processing projects simultaneously, under tight timelines.

Data Analysis and Marketing Analytics
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• Designed and implemented testing strategies to identify better-performing market segments and help clients identify who, where, and how much to mail.
• Tracked and analyzed campaign statistics, to identify trends, discrepancies, and provide POVs on market opportunities.

Client/ Vendor Relationships
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• Managed client expectations on campaign performance and cost.
• Negotiated pricing with vendors and worked closely with partners to ensure data integrity.
• Presented key analytical findings and actionable recommendations directly to the client.
Marketing, Fundraising, & Strategic Alliance Manager

Natural World Museum

(Educational Institution; 1-10 employees; Non-Profit Organization Management industry)

March 2004 — July 2005 (1 year 5 months)

I helped scale this startup nonprofit from a virtual environmental arts project to a high-impact organization with compelling programs and international visibility as the official arts partner for United Nations World Environment Day

Event Marketing / Program Development
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• Produced, managed, and marketed numerous environmental programs, including former Vice President Al Gore’s groundbreaking presentation on climate change.

Strategic Alliances / Community Relations
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• Identified and established strategic partnerships in the Green, arts, and social justice sectors.

Marketing Communications
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• Developed marketing materials, proposals and PowerPoint presentations. Implemented corporate sponsorship campaigns, email campaigns, and executed event promotion through strategic partners and community listings.
MBA Fellow

Social Fusion

(Non-Profit; 1-10 employees; Management Consulting industry)

2003 — 2003 (less than a year)

Program manager for Social Fusion, a Bay Area incubator that helps entrepreneurs scale for-profit and nonprofit enterprises with social and environmental impact.

• Researched and identified potential strategic partners and funding opportunities.
• Compiled business planning, marketing and fundraising resources for Social Fusion clients
• Launched Social Fusion’s first Nonprofit Venture Series, an eight-month boot camp for startup social ventures.
• Served as primary point of contact for client relations.
Senior Account Development Representative

Moai Technologies

(Privately Held; 51-200 employees; Computer Software industry)

2000 — 2001 (1 year )

Top-performing inside sales representative for a startup enterprise software company specializing in e-Sourcing technology and professional services.

• Served as a sales consultant on e-Sourcing services and solutions for several industry verticals.
• Responded to inbound sales leads; generated and qualified new leads for adequate funding, product fit, and requirements for winning the sale, using telephone, email and print collateral.
• Consistently exceeded sales quota by 30%.
Sales and Marketing Representative

Dharma Publishing

(Non-Profit; 51-200 employees; Publishing industry)

1997 — 2000 (3 years )

Marketing and sales representative for an NGO that preserves Tibetan culture through the translation and publication of Tibetan literature and art.

• Expanded territory, developed new marketing channels, resulting in a 22% increase in sales.
• Credited with opening the highest number of new accounts per sales trip and closing as many sales as the senior reps.

Lorna Li’s Education

University of San Francisco - Masagung Graduate School of Management

MBA , Marketing , 2001 — 2003

Relevant MBA coursework included:

- Statistics for Managers
- Data Analysis
- Market Research
- Sales and Channel Marketing
- E-Business Technology

Activities and Societies:

Net Impact
Georgetown University

B.S. , International Relations, Law and Organization , 1991 — 1995

1992 - Advertising Internship at Saatchi and Saatchi Worldwide (NY Headquarters)
Institut d'Etudes politiques de Paris

Junior Year Abroad , Politics of the European Union , 1993 — 1993
HKIS

Additional Information

Lorna Li’s Websites:

Lorna Li’s Interests:

Web 2.0, social media, new technology, social innovation, corporate social responsibility, Green business, social entrepreneurship, clean tech, environmental conservation, environmental sustainability, indigenous rights, yoga, meditation

Lorna Li’s Groups:

CLIENTS, CONTRACTS, CONSULTING PROJECTS AND COLLABORATIVE PARTNERS:
American Motorcyclist Association, California State Parks Foundation, Costa Rica Conservation Trust, SF Eco-Minds, Ella Baker Center, Global Exchange, Hillel Foundation, Incredible Places - Made for the Media, NARAL - Pro-Choice America, Natural World Museum, San Francisco Zoo, Sustainable World Coalition, Tibetan Aid Project, The Wilderness Society, United Nations World Environment Day, United Cerebral Palsy, Urban Alliance for Sustainability, Women For Women, Yeshe De Project

LINKEDIN GROUPS
Search Marketing Network, Search Marketing Salon, LinkedSEO, International Network of Social Entrepreneurs, Green Group, Women 2.0