
Speaker | Writer | National Radio Host | Online Reputation Expert | Social Media Marketing Strategist | TopLinked.com
Greater Denver Area

Speaker | Writer | National Radio Host | Online Reputation Expert | Social Media Marketing Strategist | TopLinked.com
Greater Denver Area
You might think I work all the time! But Harvey McKay quipped: “Do what you love and you’ll never have to work a day in your life”. I make connections, build relationships, and do business thru social media.
Social media & online networking is here… It’s not going away, not a passing fad, it’s where your customers are. If you want to be where they are, you want to be in social media. Integrated Alliances can help. We’ve helped companies and individuals shorten their learning curve and guided them on a strategic path to success on many of the popular business platforms including LinkedIn, Twitter, Facebook, and others.
You’ll read blog posts, articles and books about trends in Web 2.0 tools for technology, for sales, marketing, recruiting, educators, small business owners…. We’ve trained over 7,000 professionals in more than 400 classes/workshops/webinars/seminars/conferences all over North America. We've trained over 50 LinkedIn trainers! We’re represented by knowledgeable trainers & coaches coast to coast, many earning social media marketing and training certification from IA.
I love collaborative tools, connections and interaction online and in the real world. Strategic partnerships and PR received is unbelievable and has allowed me to fulfill some of my lifelong dreams, like visiting Nova Scotia, and working as an executive at the premier national social media training company. That’s important because I love training development and being a thought leader. I’m asked to speak, teach, and provide immersion programs for companies and organizations, non-profit, for-profit, governmental, educational, and everything in between.
If you want to be Social Media Savvy, start with my blog, attend a webinar, look at our training line-up, or ask about managed services. We’re here to help! IA is the largest, first and most experienced social media training company in the world, so you don't have to look anywhere else!
P.S. Seeking Purple Cows
♦ LINKEDIN & SOCIAL MEDIA MARKETING; CONFERENCE SPEAKER; Corporate Learning Consultant; Training Development; Coaching/Mentoring; Change Management; Leadership Development; Training Program Design/Delivery; Strategic Planning; Executive Coach; mentor/confidant; pay-it-forward, ♦ Facebook Business Consulting, Twitter Business Consulting, Social Media Analysis and Strategy, Visibility Strategizing, Buzz Marketing, Relationship Marketing, Relationship Management, Internet Marketing, Copywriting
(Privately Held; Professional Training & Coaching industry)
June 2008 — Present (1 year 6 months)
We are a business networking/training and social media marketing company using events, training, & coaching to foster important business relationships. I am the Subject Matter Expert for Career Development, Job Seeker and Recruiting audiences as well as topics related to Social Media and Leadership. I manage training development for all social media platforms including Facebook, Twitter, etc. I help clients effectively integrate social media marketing.
IA puts people together with potential business partners and teaches strategic use of online networks to enhance business and career success. We teach sales organizations and marketing professionals how to put the power of social media to work for their success. We work with recruiters, job seekers & professionals seeking to enhance their careers to help align the use of online technology in their search for the perfect candidate or perfect job.
In addition to presenting public workshops and seminars internationally, we offer private training (1 on 1, small groups, entire companies). I am the Lead Social Media Marketing Coach, meaning I work directly with client companies and executive teams to formulate and implement social media policies and strategies.
Administratively, I oversee accounting and finance operations and talent management. I assist in formulation of policy & procedures, training & process documentation, and strategy & business development. I manage client and vendor relationships, virtual assistants, and am one of four dynamic executives at the helm.
Training:
♦ LinkedIn 101 Fundamentals
♦ LinkedIn Profile Development
♦ LinkedIn for Job Seekers
♦ LinkedIn for Recruiting
♦ LinkedIn for Sales
♦ LinkedIn for Marketing
♦ LinkedIn Groups
♦ LinkedIn Answers
♦ LinkedIn for Coaches & Consultants
♦ LinkedIn for Small Business
♦ Twitter for LinkedIn Users
♦ Facebook for Business Intro
Co-host "Ask an @LinkedIn Expert Free Q&A" w/ Mike O'Neil
(Privately Held; Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
IA provides Social Media Marketing Consulting via a talented TEAM of social media consultants. We center much of our advice around LinkedIn because of its power as a Professional Network enhancing your online credibility. We include Facebook, Twitter, Social Bookmarking & Online Media (YouTube and Vimeo), MySpace, Merchant Circle, Yelp & Google Local, and other tools relevant to integrating your marketing plan.
Services include:
♦ Executive Budget Briefings
♦ Corporate Social Media Strategies
♦ Corporate Social Networking Strategies
♦ Branding, Marketing and Corporate Imaging
♦ Event Promotion using Social Media
IA Social Media is the professional services division of Integrated Alliances. Our customers tell us that they want us to do more for them: take on the burden while they enjoy the rewards.
IA’s Social Media Professional Services Division is geared toward the specific needs of busy professionals and teams. We do the heavy lifting in the area of Profile Development, Network Building, and on-going communications management so you can get on with your business. We find and manage the vendors and resources you need to be successful in this new space... the place where your customers are!
We have a team of the most experienced LinkedIn trainers in the world, and, although we certify our own trainers, we do not provide Authorized LinkedIn Training nor do we provide Certified LinkedIn Training.
IA Social Media comes in to help you look good online, get you networked/connected and then show you how to accomplish great things using LinkedIn and online tools. This can be a bit of training and a lot of service, a lot of training and a bit of consulting, or a-la-carte.
I built a team of expert writers who develop profiles for individuals, work groups, sales reps, marketers, recruiters, and nationwide and international teams.
Our network building gets you super connected fast; our user training then ensures you are super efficient online.
(Privately Held; Professional Training & Coaching industry)
2008 — Present (1 year )
SELECTED CONFERENCES:
☆ EduRG Education & Tech Conference w/Al Gore, Phoenix, AZ - 2010
☆ Colorado Society of CPAs, Denver CO - 2010
☆ Career Reboot Camp, San Francisco, CA - 2009
☆ Liberated Marketing Conference, Toronto, Canada - 2009
☆ Midwest Super Conference (MSC), Minneapolis, MN - 2009
☆ Management Recruiter's Int'l MRI Mid-Atlantic (Charlotte, NC) & Southeast Regional Conferences (Orlando, FL) - 2009
☆ Jobing.com Career Conference, Denver CO - 2009
☆ Local Capital Summit, Denver CO - 2009
☆ eWomen Network, Charlotte, NC - 2009
☆ Marketing Recruiters Network (MRN), National Webinar - 2009
☆ Meeting Professionals Int'l (MPI, MPISCC), Pasadena, CA - 2009
☆ Denver Gay & Lesbian Chamber of Commerce, Denver, CO - 2009
☆ National Association of Personnel Services (NAPS), Orlando, FL - 2008
Speakers with whom I have shared the stage:
Jay Deragon (The Relationship Economy)
David Bullock (Barack 2.0)
Perry Belcher (Twitter and Social Media)
Ron Davies, Glenn Dietzel, Gil Ortega, Tom Wheelwright, Tim Schmidt, Victor Maranto, Dr. Jeff Hockings, and Dr. Harlan Kilstein
Richard Bolles, Freddie Ravel, Dr Lynn Joseph, Anat Baneil, Darren Jacklin, Yves Lermusi (Checkster), Carol Ann Wentworth, Anne Brown, Ron Nash, Marky Stein, Cheryl Sindell, Patti Wilson, Leonard Weigarten, Amy Lynn Frost, Clara Chorley, Ron Person, Patrick Ryan, Dr Susan Bernstein, Jud Walsh, (With Steve Allen Media at the Embassy Suites)
Will Rapp, Woody Tasch (Slow Money), Kelly Manning (Colorado SBDC Network), Matt Buchanan (tuggl.com)
(Privately Held; Marketing and Advertising industry)
2008 — Present (1 year )
There is no denying that a new marketing revolution has begun.
We are a new breed of marketing strategist's that are reshaping the way brands are marketed today. We understand the power of integrating new mediums with traditional ones and I can bring this phenomenon to you so that it adds a new dimension to communicating your brand.
We believe that great ideas should deliver real-time results and open the way to new markets and opportunities. We also believe that you know your product better than anyone. By combining that with what we know – in a collaborative, open and directed process – the results can be lasting and spectacular.
Can you think of a more powerful partnership to attract and bond customers to your brand?
We will bring the passion of your beliefs to your customers and prospects by being just as passionate as you. This is the hallmark of every project, every program and every campaign that we take part in. Our heart and soul will go into it and our expertise and business acumen will guide it
The revolution is continuous.
The revolution is empowering.
You cannot control it.
So why not engage it?
Let us be your guide.
(Professional Training & Coaching industry)
2001 — Present (8 years )
Integrated Alliances Certified Trainer; Social Media Marketing Coach; Online Reputation Expert - LinkedIn, Facebook, Twitter, YouTube, Vimeo, Yelp, Merchant Circle, Google Applications and Services; Social Media Immersion and Intensive Programs, Social Media Mastermind Training; social media strategist; corporate and executive coach, Executive briefings and discovery days
Microsoft Certified Master Instructor (IC3) - Expert-level qualifications: Microsoft Word, Microsoft Excel; Qualifications Microsoft PowerPoint, Microsoft Access (perfect score!) and Outlook; Windows 2000/XP/Vista
QuickBooks ProAdvisor; forensic bookkeeping and recovery accounting
Certified Administrative Professional (CAP) - Advanced coursework and examinations in Management, Business Law, Finance and Administration, and Technology through the International Association of Administrative Professionals
Keywords related to my industry, profession and work:
entrepreneur, teacher, teaching, instructor, instructing, networker, social networker, social media, business networking, channel development, channel marketing, strategic partner, strategic partnership, product development, author, editor, editing, copyeditor, copyediting, network, publicity, marketing, newsletters
National Radio Host: Becoming Social Media Savvy
DivaToolbox Radio replay available on Live365.com
National Host: The One Minute Social Media Video Glossary
Author: Becoming Social Media Savvy (due early 2010)
Editor: Rock the World with Your Online Presence by Mike O'Neil
Co-Author: Fearless Online Networking with Marky Stein
Chapter Author: 42 Rules for Starting Over, by Vincent Wright
(Management Consulting industry)
2007 — January 2009 (2 years )
Providing hands-on solutions to hire the right people for the right jobs to meet organizational goals. Team of experts identify organizational needs to develop and deliver client-specific HR solutions:
Strategic Planning; Organizational Development; Succession Planning; 360° Analysis; Recruitment/Retention; Performance Improvement; Coaching/Mentoring; Leadership Development; Change Management; Training Program Design/Delivery
STRATEGIC PARTNERS:
♦ HiringSmartAmerica - custom online and attraction/retention strategies
♦ Profiles International - employee development, coaching & assessment tools
♦ Vistage Expert Speaker
♦ Integrated Alliances (IA) LinkedIn Expert Trainer
Providing entrepreneurial vision to:
♦ Identify best people; leverage success to achieve company's vision
♦ Help identify & capitalize on strengths, build confidence & drive positive change
♦ Create productive working environments to attract quality employees & retain most-valuable personnel
♦ Introduce best practices to enhance organizational performance
Conference Speaker at:
☆ Hiring Smart Partner Conference, Halifax, Nova Scotia - 2008
☆ Sales Professionals Conference, Monterrey, Mexico - 2008
(Executive Office industry)
2004 — 2006 (2 years )
Directed the development, delivery and management of educational, training and certification programs for the North Carolina division of IAAP. The International Association of Administrative Professionals is an association dedicated to the development and advancement of administrative professionals worldwide.
Developed and managed a portfolio of professional development programs and opportunities including continuing education, networking and leadership training. Concurrently, directed the association's two premier certification programs:
Certified Professional Secretary (CPS)
Certified Administrative Professional (CAP)
Directed integration of online social media marketing and social networking tools like Yahoo Groups and other online tools to aid in communications, training, and certification studies by all members statewide.
(Legal Services industry)
March 1999 — June 2006 (7 years 4 months)
Held high-profile leadership positions during 7-year tenure with legal aid services and mediation agency. Established and maintained an outstanding reputation for success in mediation, committee leadership, organizational leadership, fund raising and human resource leadership.
Member, Board of Directors (2000 to 2006); President (2004 to 2005); Vice President (2003 to 2004); Secretary (2000 to 2003).
Member, Personnel Committee. Developed staff evaluation policies, wrote job descriptions, investigated insurance options and ensured regulatory compliance.
Member, Finance Committee. Assisted with development of annual budget, reports to Board of Directors, fiscal policies and long-range organizational goals.
Member, Strategic Planning Committee. Instrumental in design and implementation of the Center's first-ever formal strategic business plan.
Member, By-Laws Committee. Participated in first major revision to Center's by-laws in more than 5 years.
(Non-Profit Organization Management industry)
1999 — 2006 (7 years )
Served as a small business owner on the Chamber's Board of Directors (2000-2003) in a time when the organization transitioned from a dual executive to a single executive structure. Involved in interviewing search candidates for new CEO.
Also involved in annual planning sessions to develop new lean mission statement, strategic plan, and other high level planning and organizational development.
Active volunteer in committees and activities to help bolster the Chamber's influence in the community. Vice Chair and highly effective participant in annual Total Resource Development Campaign.
Recipient of 2003 Small Business of the Year award.
(Professional Training & Coaching industry)
July 1996 — June 2006 (10 years )
Founded and managed an award-winning company providing administrative, operational support and training/professional development services to businesses throughout the Charlotte, NC market. Built new venture from start-up to profitability within 3 years; then sustained strong profit margins over the next 7 years. Recruited and managed a staff of 15 employees and 20+ contractors.
Negotiated, closed and managed services delivery to more than 150 clients including individual professionals, small and mid-sized businesses, government agencies and divisions of Fortune 500 companies (e.g., AT&T).
Microsoft Certified Master Instructor; Social Networking and LinkedIn Expert Trainer and Speaker; Customer Service Trainer; Personal Development Training; Transition Counselor and Coach. Customer Service Trainer. Speaking topics included: Women in Leadership; Small Business Relationship Marketing; Social Media Marketing and Online Networking.
Conference Speaker at:
☆ International Association of Administrative Professionals, NC State Annual/Regional Conferences, 2002 - 2005
☆ Cabarrus Regional Chamber of Commerce, Small Business of the Year Presentation Speech - 2004
☆ Association of Business Support Services Nat'l Conferences, 2000 - 2002
Honored in 2003 by Cabarrus Regional Chamber of Commerce as "Small Business Person of the Year."
Honored in 2004 by Carolina Parenting Magazine as one of the "40 Best Places in NC to Work."
Honored in 2004 by International Association of Administrative Professionals with the Peer-Nominated "Rainbow Award" for Dedicated Service to Fellow Members
MBA - Human Resources , Human Resources , 2008 — 2009
The Distance Learning Program is vigorous, yet flexible, allowing me to pursue my advanced educational goals while continuing to manage my business and service my clients. The synergistic relationship between the program of study and my client engagements is significant, and provides me with the opportunity to offer my clients emerging best-in-class strategies, programs and initiatives.
Notable Class Project: Introduced benchmarking and cost management strategies into non-profit organization. In addition, created balanced scorecard and designed plan to implement contemporary management techniques to support organizational growth and expansion.
Master Trainer , LinkedIn Training for Business Applications , 2008 — 2008
We do not provide Authorized LinkedIn Training nor Certified LinkedIn Training, I am however a Certified and Authorized Trainer for Integrated Alliances. We assist in the development and delivery of expert PUBLIC & PRIVATE LINKEDIN EDUCATION for businesses, associations and individuals.
SOCIAL MEDIA CONSULTANT/TRAINER ALUMNI:
In Denver, CO:
Jo Guerra
Wendy Brache
Richard Sink
Alan Case
Ralph Young
Rebekah Welch
Andre Takas
Tammy Mathias Denver CO
Lisa Heavers
Deb Frey
Viveka von Rosen, Fort Collins, CO
Dave Westfall, Parker, CO
Kevin Kneble, Colorado Springs, CO
Warren Ryd, Colorado Springs, CO
Raymond (Chip) Lambert, Phoenix, AZ
Robert Gibbs, Phoenix, AZ
Bill Austin, Phoenix, AZ
Dayhu Patel, Washington, DC
Amy Hoppenrath, Kansas City, MO
Brent Jordan, Seattle, WA
Charlie Rein, Burlington, NC
Lisa Hendrickson, Minneapolis, MN
Greg Wells, Tampa, FL
David Sher, Birmingham, AL
.
BA , Political Science , 2005 — 2007
Majored in Political Science with a strong emphasis in Law and Public Policy.
AA , Political Science and Business , 2004 — 2005
Honors student while working full time.
CAP , Certified Administrative Professional , 2002
MOUS , Master Trainer - Microsoft Office , 2000
Profile highlighted on Microsoft's MOUS Certification Website.
Diploma , College Prep , 1980
suggested name of school team, assisted with development of school logo and mascot.
Personal:, writing, reading, hiking, horseback, walking, canoeing, rock climbing, hang gliding, coaching, youth soccer, community theater, novels, movies, snow, Chamber:, Leadership Lynchburg, LL36, Legislative Affairs, Many Voices - One Community, Facilitator, Study Circle, Race & Racism, Cabarrus, Board of Directors, Resource Development, Vice Chair, Transportation Committee, Business Seminar Committee, Leadership Cabarrus, Latino Communications Project, Downtown Concord Business Council, Music:, Mercy Me, Michael W. Smith, Avalon, Stevie Nicks, Dido, Sara Bareilles, Mellissa Etheridge, Norah Jones, Fleetwood Mac, Sheryl Crow, Sarah McLachlan, Under A Blood Red Sky, U2, Kyle Galanaugh, Def Leppard, Pink Floyd, Grateful Dead, Travel:, Israel, Jordan, Canada, Mexico, United States, US, North Carolina, Virginia, Colorado, California, Florida, New York, San Francisco, San Diego, Minneapolis, Orlando, Chicago Muscle Cars:, BMW, Porsche, Mustang, SportTrac
Rockies Venture Club, RVC, Society of Human Resource Management, SHRM, American Society of Training & Development, ASTD, Project Management International, PMI, Women in Project Management International, WiPM, eWomen Network, Lynchburg Regional Chamber of Commerce, Mid-Carolina's CPS/CAP Society, International Association of Administrative Professionals, IAAP, NC Division Board, Education/Certification Director, Cabarrus Chapter, Cabarrus Regional Chamber of Commerce, Southern Colorado Women’s Chamber of Commerce, New Media 4 Today, Behind the Moon Networking, Colorado Connector, Meetup Group
SELECTED HONORS & AWARDS:
2003 - Cabarrus Regional Chamber of Commerce as "Small Business Person of the Year."
2004 - Nominated for NC State Small Business Person of the Year
2004 - Carolina Parenting Magazine as one of the "40 Best Places in NC to Work."
2005 - International Association of Administrative Professionals with the Peer-Nominated "Rainbow Award" for Dedicated Service to Fellow Members