Lori Riegler

Current

Producer / Creative Director at Industreate
Founder & Contributor at Trash Menagerie
Co-Owner at Gourmet Recordings/Fresh Meat

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Past

Consultant at Seven Days Entertainment
Founder at MAS Music Culture Agency
Marketing, Promotion, & PR Director at The Hacienda WMC

Event Producer at Daft Punk / The Rapture / Ed Banger / Throne of Blood
Talent Buyer & Music Consultant for Nokia Nseries "Unlock" at GMR Marketing
Music Supervisor & Consultant at R/GA
Music & Licensing Consultant at Flavorpill
Agent at TCA/William Morris
Program Director at XM Radio - Channel 80, The Move, Show -Purefuture
Creative Consultant, Artist Development, Production Assistant at SHR/AfterHours Music
Event Producer at Ripe Productions

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8 more...

Education

Life
Cooking & Hospitality Institute of Chicago
JB Ross & Associates

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Recommended

1 person has recommended Lori

Connections

500+ connections

Industry

Entertainment

Websites

Lori Riegler’s Summary

Producer / Consultant -Music, Artists, Brands, New Media

Work with established and emerging artists across all disciplines to create, conceptualize, and identify innovative, and credible partnerships, opportunities, and experiences that support the progression of art, music, and culture.

Curate lifestyle and culture around music, brands, and fans that fosters true artistic collaboration and discovery. Tap into and collaborate with non-traditional & alternative media outlets, reinvent standard industry marketing practices. Develop intuitive, memorable, messaging and outreach campaigns that reach people where they are. Establish mutually beneficial artist and brand partnerships with integrity and value. Create high quality, tangible, product offerings, experiences, and customized content outside of musical recordings.

Lori Riegler’s Specialties:

Music consulting, management, supervision, event & tour production, concept & strategy development, outstanding A&R abilities, extensive global network of music industry professionals spanning all disciplines - artists, record labels, booking agencies, managers, promoters, venues, media outlets, distributors. Avid researcher, theorist, and advocate for new media & digital technology.

Lori Riegler’s Experience

Producer / Creative Director

Industreate

(Management Consulting industry)

October 2008 — Present (10 months)

For 15 years, the team behind INDUSTREATE have been working and collaborating with both established and emerging artists and companies across all disciplines to create, conceptualize, and identify innovative, and credible partnerships, opportunities, and experiences that support the true progression of music, technology, art, and lifestyle culture.

We instigate smart, intuitive campaigns and messaging that extend across multiple platforms, using traditional and alternative media outlets, as well as reinventing industry standards. We use our reach to find and connect with people where they are, be it online, or in the street.

- ARTIST MANAGEMENT & DEVELOPMENT

- MUSIC, BRAND & LIFESTYLE CONSULTANCY

- ARTISTIC COLLABORATION, DESIGN, MERCHANDISING, & CREATIVE PACKAGING

- EVENT PRODUCTION

- VIRAL & ALTERNATIVE MEDIA MARKETING, STRATEGY & WEBSITE DEVELOPMENT

- MUSIC SUPERVISION & CLEARANCE
Founder & Contributor

Trash Menagerie

(Online Media industry)

February 2007 — Present (2 years 6 months)

Trash Menagerie is a music culture and lifestyle blog dedicated to delivering its listeners and readers upfront music, artist downloads, features, DJ mixes, news, listings and commentary from around the globe. Trash Menagerie contributors dwell in New York, Chicago, London, Berlin and Tokyo. We aim to strike a balance, featuring new fresh content, and exclusives from both established and up and coming artists and labels, as well rare, retro classics, from music pioneers. Trash Menagerie opens it’s pages to over 80k unique visitor a month and growing.
Co-Owner

Gourmet Recordings/Fresh Meat

(Music industry)

September 1998 — Present (10 years 11 months)

Independent Electronic Record Label
Consultant

Seven Days Entertainment

(Music industry)

December 2007 — January 2009 (1 year 2 months)

Artist & brand partnerships, artistic collaboration, merchandising, and website development for Mos Def, Spank Rock, and Santogold
Founder

MAS Music Culture Agency

(Marketing and Advertising industry)

June 2007 — August 2008 (1 year 3 months)

Mas works with artists, music, and brands to develop progressive new ways of doing business in a rapidly changing music industry. Fusing experience in music with marketing, event production, music supervision, licensing, distribution, promotion, PR, talent buying, new media, and the Internet. Mas has been dedicated and immersed in music culture for 15 years, and work with network of like mined individuals across all disciplines that subscribe to the culture of collaboration.

www.mas-forever.com
Marketing, Promotion, & PR Director

The Hacienda WMC

(Music industry)

January 2008 — March 2008 (3 months)

Peter Hook of New Order & DJ Sasha brought Manchester's legendary Hacienda Party to Miami's WMC 08. Created and executed viral marketing and promotional campaign, developed and built event micro site, secured and managed press requests. www.FAC51WMC.com
Event Producer

Daft Punk / The Rapture / Ed Banger / Throne of Blood

(Entertainment industry)

April 2007 — September 2007 (6 months)

Producer -"Dafter Parties" in 6 major cities. Created deck, secured sponsors. Executed marketing & promotion on all levels, design, copy, print, viral, street teams, tracked RSVP's, guest list, ticket giveaways, generated mailing lists, press, final report.

"Best Party of 2007" - Nylon Magazine
"Nearly 9 people told me it was the best party they've ever been to in New York, which is saying a lot." - Jared Flint, Nylon Magazine
"2007 - Most Memorable Night of Chicago Clubbing" - Time Out
"Our friends at MAS sure know how to throw a good party" (New York) - Anthem
"The "livest" party i've been to this year" (Chicago) - Amy Phillips, Pitchfork
"Legendary Night" (Seattle) - Emily Griffin, Zune
"Congrats on all of your success with this Dafter Party, clearly the hottest!" (New York) - Jason Nichols, Sr. Producer, R/GA
"Great party - you rock! People are still talking about how dope the party was, total success! (San Francisco) - Jeff Fare, Blow Up
Talent Buyer & Music Consultant for Nokia Nseries "Unlock"

GMR Marketing

(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

April 2007 — June 2007 (3 months)

Talent buyer for GMR/Nokia 'Unlock Lunch" event series in New York. The events took place in Central Park, Union Square, and Washington Park. Booked and coordinated performances with the artists, demonstrated the functionality and technical aspects of the Nseries device. Artists booked - The Rapture, The Rub, DJ Language, The Glass, James F!@#$%^ Friedman, Nicolas Matar, and Superfamily,
Music Supervisor & Consultant

R/GA

(Marketing and Advertising industry)

April 2007 — June 2007 (3 months)

Nokia Nseries - Unlock NY Campaign
Consultant for digital marketing agency, R/GA. Worked with producers to streamline their concept and create the musical identity of their innovative pilot Bluetooth campaign for the Nokia Nseries Phone. Mobile phone users were able to download music from strategically placed locations around New York City for 6 weeks of the campaign. Negotiated contracts, cleared track licensing, and secured assets for both bluetooth download and the Nseries micro site. Artists - Aesop Rock, Ben Kweller, Chromeo, Coldcut, Jazzy Jeff, El-P, Gabriel y Rodrigo, Jarvis Cocker, Le Castlevania, Longwave, Matthew Dear, Pink Skull, Pop Levi, Simian Mobile Disco, Spank Rock, The Rapture, The Whigs.

Contract for the project was extended.
Music & Licensing Consultant

Flavorpill

(Privately Held; 11-50 employees; Online Media industry)

January 2007 — February 2007 (2 months)

Redken's Urban Experiment Campaign
Assisted Flavorpill in music supervision, drafted and executed contracts, cleared all licensing and secured musical assets.
Music appeared on 10,000 CD's that were given away as promotional items at Flavorpill Anniversary Event series in New York, Chicago, San Francisco, L.A. and Miami. The music was also featured on Redken's micro site, giving the brand it's musical identity.

Artists: Ada, Arabian Prince, The Glass, Honeycut, Infants, Drop The Lime, Le Castlevania, Monsters Are Waiting, Panthers, Snowden, & Surkin

www.urbanexperiment.com
Agent

TCA/William Morris

(Partnership; 51-200 employees; Entertainment industry)

May 2006 — February 2007 (10 months)

Booking Agent, Artist Development - Managed bookings and tours for - James Murphy/DFA tour, Tommie Sunshine, Princess Superstar, The Rapture, James F!@#$%^ Friedman, Richard Fearless (Death In Vegas), Terry Francis, MSTRKRFT, Audio Soul Project, Chris Fortier, Three
Program Director

XM Radio - Channel 80, The Move, Show -Purefuture

(Public Company; 501-1000 employees; Entertainment industry)

December 2005 — July 2006 (8 months)

Program & Content Director of Purefuture Radio, Channel 80 – The Move

The program aired Saturdays at 12am EST and showcased dance music culture via mixes from various artists, interviews and industry news. Featured artists include Richie Hawtin, James Holden, Jeff Mills, Shit Robot, James F!@#$%^ Friedman, Carl Craig, Druzzi & Mattie, Luke Jenner, Vito Roccoforte, Ivan Smagghe, Matthew Dear, M.A.N.D.Y., Tiefschwarz, Carl Cox, Phonique, Trentmoller, Glimmers, Michael Mayer, Drop The Lime, and label profiles on Fabric, DFA, B-Pitch Control, Get Physical, Gomma, Ghostly, and Throne Of Blood.
Creative Consultant, Artist Development, Production Assistant

SHR/AfterHours Music

(Music industry)

2001 — 2003 (2 years)
Event Producer

Ripe Productions

(Privately Held; 1-10 employees; Music industry)

1995 — 1997 (2 years)

Produced and promoted events throughout the Midwest with attendance ranging from 300 - 4000, artists included: DJ Funk, Farley Jackmaster Funk, Stacey Pullen, Mike Dearborn, Dieselboy, Phantom 45, DJ Trace, Slipmaster J, DJ Ron, Five-O, MC GQ, R ZAC 23, Spiral Tribe, Soulslinger, Reese, Roy Davis Jr., Armando, Paul Johnson, Louis Bell, DJ Dextrous, Rude Boy Keith, Ruffneck, Marcus, JJ Jellybean, Hyperactive, Mike Huckaby, Blake Baxter, Gene Farris, Kevin Saunderson, Robert Armani, ESP Woody McBride, Armando, Derrick Carter, Blake Baxter, D.Wynn, Diz, Mystic Bill, Phantom 45, G-Most, Method One, Atmospheric Audio Chair:Tom Pazen, Miles Maeda, Josh Werner, Doc Martin, Supa DJ Dimitry, Lady Kier, On-E, Danny Breaks, AK1200, DB, Spencer Kincy, Kenny Larkin, Erick Bone, T-1000, Ruffneck, Medicine Muffin, Keoki, Felix Da Housecat

Lori Riegler’s Education

Life

1974 — 2008
Cooking & Hospitality Institute of Chicago

Culinary Arts , Culinary Arts , 2000 — 2001
JB Ross & Associates

Entertianment Law Intern 1995 — 1996

Additional Information

Lori Riegler’s Websites:

Lori Riegler’s Interests:

Music Culture, New Media & Technology, Vinyl, Digital, Artist Development, Tour & Event Production, Concept Development, Brand Strategy & Alignment, Networking, Design & Art