Lori Phillips

Current

Owner at Paper Celebration, www.papercelebration.com

Past

Customer Marketing Manager at Campbell Sales Company

Education

University of Kentucky

Recommended

1 person has recommended Lori

Connections

37 connections

Industry

Consumer Goods

Websites

Lori Phillips’s Summary

Experienced Consumer Products Marketing and Sales Professional. Excellent planning and analytical skills with proven results creating and managing programs that achieve objectives. An entrepreneur with proven success managing a business.

Lori Phillips’s Specialties:

Customer Marketing Manager, Category Manager, Strategic Planning, Program Management

Lori Phillips’s Experience

Owner

Paper Celebration, www.papercelebration.com

(Printing industry)

October 1999 — Present (10 years 3 months)

Created and manage. www.papercelebration.com, an e-commerce invitation site. Mission of Paper Celebration is to offer quality stationery items and outstanding customer service which has helped achieve consistent sales growth and large national base of customers.
Customer Marketing Manager

Campbell Sales Company

(Public Company; Consumer Goods industry)

July 1988 — September 1999 (11 years 3 months)

Customer Marketing Manager 1996-1997
Managed trade execution of Campbell Soup marketing plan for region.
•Customized corporate marketing programs for Central region wholesale and chain customers.
•Managed the annual account planning process.
•Utilized category management knowledge to create sales plans that delivered profitable results.
•Tracked all account spending.
•Worked successfully with direct and broker sales force.

Category Manager 1995-1996
Analyzed data to create strategies for Swanson, Pepperidge Farm and Vlasic brands and categories.
•Delivered category plans to key accounts and presented Campbell category management capabilities.
•Ensured profitable brand growth by utilizing IRI data to understand strengths and opportunities.
•Created system for Account Executives to benchmark sales progress and identify efficiencies.
•Created all new item presentations for sales region.

Manager of Customer Development 1993-1995
Sales Specialist 1988-1993