Lori O'Connell

Current

• Martial Arts Instructor and Owner at West Coast Jiu-jitsu
• Web Marketing Consultant and Writer at Lori O'Connell

Past

• Marketing Communication Consultant at Convert Marketing
• Copywriter, Senior Marketing Developer at CityMax

Education

• University of Ottawa / Université d'Ottawa

Recommended

3 people have recommended Lori

Connections

48 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company

Lori O'Connell’s Summary

Marketing consultant and copywriter with a special focus on online marketing of all kinds. Looking for a full-time or part-time career opportunity with a local company, as well as contract/ retainer relationships with local businesses.

Lori O'Connell’s Specialties:

Online Marketing: SEM, SEO, PPC, content development, social media, blogging, campaign analysis,etc.

Offline Marketing: Press releases, brochures, sales letters, flyers, print ads, ghost writing, etc.

Lori O'Connell’s Experience

• Martial Arts Instructor and Owner

  West Coast Jiu-jitsu

  (Sports industry)

  January 2006 — Present (3 years 11 months)

  West Coast Jiu-jitsu offers adults-only martial arts instruction with smaller classes and greater personal attention. We teach self-development through self-defense without any macho attitudes.

• Web Marketing Consultant and Writer

  Lori O'Connell

  (Marketing and Advertising industry)

  September 2004 — Present (5 years 3 months)

  *Research, develop, and write copy for a range of media including Websites, newspaper ads, brochures, press releases, taglines, flyers, catalogs, sales letters, product packaging, ghost writing, etc.
  
  *Create & manage entire pay-per-click & search engine advertising campaigns. Tasks include keyword research, developing ad groups by categorized keyword phrases, ad writing, & campaign analysis.

• Marketing Communication Consultant

  Convert Marketing

  (Marketing and Advertising industry)

  October 2007 — November 2008 (1 year 2 months)

  *Conceived & executed marketing initiatives for a variety of clients, from start-ups to Fortune 500 companies, including Securit, Intercontinental Hotel, and many more.
  
  *Researched, developed, & wrote copy for Websites, news releases, brochures, banner ads, video scripts, newsletters, landing pages, company names & taglines, flash presentations, etc.
  
  *Created PPC, SEM & social media campaigns. Tasks included keyword research, developing ad groups by categorized keyword phrases, ad writing, & campaign development & analysis.

• Copywriter, Senior Marketing Developer

  CityMax

  (Privately Held; Computer Software industry)

  2005 — 2008 (3 years )

Lori O'Connell’s Education

• University of Ottawa / Université d'Ottawa

  BA , Communication , 1995 — 1999

  Worked as a teacher's assistant for the program's speech communication course.

Additional Information

Lori O'Connell’s Websites:

• My Website
• My Company

Lori O'Connell’s Interests:

martial arts, writing, marketing

Lori O'Connell’s Groups:

Jiu-jitsu BC Society

•    eMarketing Association Network

Lori O'Connell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests