Product Management and Marketing Consultant
Austin, Texas Area
- Current
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- Product Management and Marketing Consultant at Mosasaur
- Web Developer at Rosedale Foundation
- Co-founder and Board Member at Harvest Classic European and Vintage Motorcycle Rally
- Past
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- Marketing Director at Less Networks < Free WiFi
- Product Marketing and Management Director at REAL Software
- Product Manager at Mediatruck
- Product Line Manager at Power Computing
- Sr. Sales Engineer at Macromedia, Inc.
- Various at Altsys Corporation
- Education
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- University of Texas
- Recommended
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11 people have recommended Lorin - Connections
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311
connections
- Industry
- Computer Software
- Websites
Lorin Rivers’s Summary
• Product management and marketing strategist with expertise in the international multimedia, graphics, and wireless hardware, software and internet development industries.
• Technically-astute contributor who brings common sense and change agent mentality, organizational skills and a logical decision-making process to solving time-critical projects.
• Strong communicator who can develop and communicate key messages accurately and convincingly, under deadline pressure, to multiple audiences.
• Proven leader with solid product lifecycle management, requirements development skills and delivering products to specifications on-time.
Lorin Rivers’s Specialties:
branding, positioning, crafting messages, driving products to delivery, Product Marketing/Product Management, marketing program development, media/press relations management, partner program management, developer tools, WiFi/WiMAX
Lorin Rivers’s Experience
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Product Management and Marketing Consultant
Mosasaur
(Privately Held; Myself Only; Information Technology and Services industry)
January 2003 — Present (5 years 5 months)
Extensive experience providing marketing consulting services to technology companies.
• Planned and deployed pilot pre-WiMAX/802.16 network in thirty days from conception to launch.
• Created and grew a new user and provider community from a few to over 18,000 subscribers and 120 venues in 12 months.
• Developed new product messaging, positioning and content for collateral, white papers and product demonstrations. Implemented and integrated new messaging across all marketing channels.
• Created product training presentations and educated sales on how to best deliver information regarding benefits and features in a compelling way.
• Overhauled trade show strategy and logistics during periods of increasing traction, promoting products, fielding questions, and cultivating trust with customer. Reduced costs by 50% versus previous shows.
• Developed corporate identity, messaging, and positioning, using traditional and online methods. -
Web Developer
Rosedale Foundation
(Non-Profit; 11-50 employees; Fund-Raising industry)
January 2003 — Present (5 years 5 months)
<http://rosedaleride.org>
I created the website including complex CSS (Cascading Style Sheets) and also participate in board meetings (though I'm not on the board). The Rosedale Foundation exists to support the Rosedale School, a school for profoundly disabled youth in Austin, TX. Our major fundraiser is a large bicycle ride every spring. -
Co-founder and Board Member
Harvest Classic European and Vintage Motorcycle Rally
(Non-Profit; 11-50 employees; Fund-Raising industry)
May 2002 — Present (6 years 1 month)
<http://harvestclassic.org>
Co-founder of a charity dedicated to raising funds to support Candlelighters <http://www.candlelightersaustin.org/>. The Harvest Classic is a classic and european motorcycle rally in Luckenbach, TX. 2005 will be our third year and we hope donate even more this year than last--which was over $20K! -
Marketing Director
Less Networks < Free WiFi
(Privately Held; 1-10 employees; Computer Software industry)
July 2003 — July 2005 (2 years 1 month)
Recruited by President to launch organization providing software and services for venues offering free WiFi and the customers they serve.
• Grew number of users to 18,000 and number of venues to 120 in first year
• Led community website and content management system development effort
• Created marketing program and assets for Partners in Free WiFi
• Developed partner acquisition program, registration system and hot spot listing -
Product Marketing and Management Director
REAL Software
(Public Company; 11-50 employees; Computer Software industry)
August 1999 — January 2003 (3 years 6 months)
Developer of REALbasic, a cross-platform object-oriented BASIC programming environment.
• Grew sales to $1 million in fifteen months and delivered four major releases of the award-winning product on schedule.
• Created “Made with REALbasic” partner/community program and grew membership from fewer than 100 to over 1,500 in 10 months.
• Introduced formal product management processes into company, integrating structure to gather and prioritize customer feedback and release schedules, improving customer satisfaction by over 50%.
• Wrote marketing requirements documents, product specifications and prioritized new features and bug fixes for development.
• Created “the Cubies” program to recognize outstanding customer creations using the REALbasic framework.
• Developed national marketing campaign including advertising and e-mail direct marketing, resulting in response rates over 4%. -
Product Manager
Mediatruck
(Privately Held; 1-10 employees; Computer Software industry)
November 1998 — July 1999 (9 months)
Startup developing advanced dynamic website authoring tool.
• Planned a customer-centric product launch of R.E.D.D. v1.0, securing dozens of beta partners.
• Introduced product management culture and instituted customer-driven requirements process.
• Championed the new bug tracking implementation process and integrated it into the PM process.
• Created corporate presentation for use with analysts and potential investors, which helped communicate value proposition, ROI and benefits of investing.
• Developed branding and corporate messaging including website, collateral and PR Kit. -
Product Line Manager
Power Computing
(Privately Held; 201-500 employees; Computer Hardware industry)
April 1997 — January 1998 (10 months)
Apple Macintosh “clone” manufacturer.
• Planned and launched PowerTower Pro G3 product to market, the fastest and most expandable Macintosh computer in the industry.
• Defined new bundling packages to maintain competitive pricing and profitability per quarter.
• Collaborated with MarCom to develop collateral, press kits and website content.
• Streamlined the change order process by coordinating with engineering, vendors and procurement to integrate new product components.
• Defined and updated configuration ordering system to align with new offerings.
• Organized extensive press tours with leading publications, securing coverage in magazines such as MacWorld, MacWeek and MacAddict.
• Created sales tools and delivered targeted training to sales, marketing and technical support. -
Sr. Sales Engineer
Macromedia, Inc.
(Public Company; 501-1000 employees; Computer Software industry)
February 1995 — April 1997 (2 years 3 months)
Software company specializing in multimedia, internet and graphics software. Formerly Altsys.
• Selected by management to participate as a Quality Steering Committee Member, representing Texas on a host of industry-related career issues and challenges.
• Created, scripted, and delivered demonstrations for 11 major products, achieving kudos from audiences worldwide.
• Planned logistics for more than 30 large-scale and small-scale tradeshows, ranging from 100 to 100,000 attendees per show.
• Transformed corporate culture to encourage accountability and peak performance while fostering a fun, cohesive and motivational atmosphere.
• Other position held: Beta Test Coordinator/QA -
Various
Altsys Corporation
(Information Technology and Services industry)
1992 — 1995 (3 years)
Acquired by Macromedia
Lorin Rivers’s Education
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University of Texas
BA, Geography, Philosophy, September 1982 — December 1987
I researched the major/minor combination with the greatest earning potential and picked the polar opposite. I actually majored in curiosity.
Additional Information
Lorin Rivers’s Websites:
Lorin Rivers’s Interests:
bicycling, branding, charities, italian motorcycles, meaningful work, motorcycling, positioning, process management, product management, product marketing, wifi, wimax
Lorin Rivers’s Groups:
Macromedian, Macromedia Alumni
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Austin High-Tech member -
Refresh Austin member -
Geek Austin member
Lorin Rivers’s Honors:
Funniest Macromedia Employee, 1995
Rosie Cutrer Memorial Award for contributions to the Rosedale Ride
Lorin Rivers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
