Creative Manager at Digitas
Greater Boston Area
- Current
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- Co-Author at The Age of Conversation 2.0
- Creative Manager at Digitas
- Past
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- Co-Author at The Age of Conversation
- Office of the Governor at Commonwealth of Massachusetts
- Special Assistant to the Chief Legal Counsel at Office of the Governor
3 more...
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Lori Magno’s Experience
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Co-Author
The Age of Conversation 2.0
(Writing and Editing industry)
May 2008 — Present (1 year 8 months)
In 2007 the first Age of Conversation book started as a crazy idea being discussed on a blog. It ended up as a book written by the 100 top marketing/branding/strategy bloggers from all over the world.
Variety Children's Charity is the beneficiary of all profits from the book and has received more than $10,000 in donations.
Thanks to the tireless efforts of editors Drew McLellan and Gavin Heaton, the second, and larger version of the book will be published in Fall 2008.
In addition to nearly tripling the number of authors, the book has been divided into eight topics:
Age of Conversation Manifestos
Keeping Secrets in the Age of Conversation
Moving from Conversation to Action
The Accidental Marketer
A New Brand of Creative
My Marketing Tragedy
Business Model Evolution
Life in the Conversation Lane
Lori Magno contributed a chapter on the topic "A New Brand of Creative" and presents her thoughts on how artists can use social media. -
Creative Manager
Digitas
(Public Company; PUB; Marketing and Advertising industry)
September 2003 — Present (6 years 4 months)
