Lori Dicker

Current

Co-Founder & CEO at KARMA Media Labs

Past

Vice President, Social Media at Fanscape
VP Business Development New Media at Ascent Media Group (Discovery/Liberty Media)
Director/GM West Coast Digital Media & Entertainment Practice; Client Partner 20th Century Fox at Organic Inc. (Omnicom)

Director Online Marketing at LA Sports & Entertainment Commission/Convention & Visitors Bureau
Vice President, Commercial Marketing and Advertising at Union Bank of California
Vice President Global Marketing at ABN AMRO North America/LaSalle Bank

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Education

University of Wisconsin
Loyola Grad School Business Chicago

Recommended

7 people have recommended Lori

Connections

500+ connections

Industry

Entertainment

Websites

Lori Dicker’s Summary

Digital Media, Digital Influence Marketing, Entertainment Marketing, Emerging Platforms, Digital Distribution, Interactive Advertising, Social Media/Grass Roots, Digital Publicity, Blogger Outreach, Account Management

Lori Dicker’s Specialties:

15+ year career in digital media, social media marketing, entertainment and content distribution.

Lori Dicker’s Experience

Co-Founder & CEO

KARMA Media Labs

(Privately Held; Marketing and Advertising industry)

2009 — Present (less than a year)

As Co-Founder & CEO, I lead a team of 19 marketing professionals and oversee all social media initiatives and partner relationships to drive awareness, build brand, and raise visibility through digital media and word-of-mouth marketing channels.

KARMA Media Labs is a full service social media marketing and advisory agency, helping organizations and individuals build awareness around their brand, message or persona through Word of Mouth (WOM) marketing. The agency serves as a partner with their clients to drive visibility through innovative solutions including: digital marketing strategy, blogger and consumer outreach, digital and traditional publicity, creative development, media buying, mobile marketing and events.
Vice President, Social Media

Fanscape

(Privately Held; Marketing and Advertising industry)

2008 — 2009 (1 year )

As head of digital marketing for Fanscape, I led social media marketing and digital publicity teams and campaigns for entertainment properties and brands, including clients MTV (AOR), Samsung, Paramount, and multiple music artists and labels. Tactics included blogger outreach, word of mouth/seeded marketing, fan and consumer outreach, widget/creative development, content integration and promotions. My role was developing, pitching and executing strategies for viral and social marketing that complements traditional online media and helps brands and entertainment reach and engage their audiences. Additionally, I helped clients understand how using tools such as Twitter, Digg, and influencer marketing will help build awareness.
VP Business Development New Media

Ascent Media Group (Discovery/Liberty Media)

(Public Company; 1001-5000 employees; Entertainment industry)

May 2007 — May 2008 (1 year 1 month)

Reporting to CEO, led strategic efforts to drive new media, digital distribution, and online advertising initiatives of Emmy/Academy award winning media conglomerate (parent of Riot Studios, Company 3, Filmcore, ToddAO). Developed strategies for content producers, artists, networks, studios, brands and agencies on ways to incorporate digital media into traditional film, television and advertising businesses. Create multi-platform strategies for long/short form content across all Ascent companies, including Ascent Networks, editorial, creative, post-production and digital services. Worked with owners of digital media I.P. and create relationships between digital entertainment and brands. Partnered with emerging technology companies in driving how content is produced, marketed and distributed.
Director/GM West Coast Digital Media & Entertainment Practice; Client Partner 20th Century Fox

Organic Inc. (Omnicom)

(Public Company; 501-1000 employees; Online Media industry)

2005 — 2007 (2 years )

Director/GM of Los Angeles office of Organic, an Omnicom digital marketing agency. Led the West Coast Media & Entertainment Practice and multi-million dollar Agency of Record (AOR), client and prospect relationships with 20th Century Fox Filmed Entertainment, Fox Searchlight, Fox Broadcast, Fox Mobile, Universal Pictures, Warner Bros. International and Sony Pictures. Developed deep relationships with publisher and media sales reps, rich media providers and ad networks. Pitched new business and negotiated contracts, omnibus service agreements and business terms. Held responsibility for all M&E clients and Los Angeles office. Consulted with studio clients and their filmmakers to guide them in the creation and implementation of short form and custom advertising content within the digital channel. Acted as Executive Producer on several award winning digital video, social networking and commercial productions.
Director Online Marketing

LA Sports & Entertainment Commission/Convention & Visitors Bureau

(Non-Profit; Online Media industry)

2003 — 2005 (2 years )
Vice President, Commercial Marketing and Advertising

Union Bank of California

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

2002 — 2003 (1 year )
Vice President Global Marketing

ABN AMRO North America/LaSalle Bank

(Public Company; 10,001 or more employees; Online Media industry)

1999 — 2002 (3 years )

Lori Dicker’s Education

University of Wisconsin

1994
Loyola Grad School Business Chicago

1999

Additional Information

Lori Dicker’s Websites:

Lori Dicker’s Groups:

Interactive TV Alliance (ITA), Academy of Television Arts and Sciences (ATAS), National Academy of Television Arts and Sciences (NATAS), National Academy of Media Arts and Sciences (NAMAS), National Association of Television Program Executives (NATPE), Women in Film (WIF), Film Independent, AFI, GenArt, Step Up Womens Network, MediaBistro