Group Director at Organic. Digital Marketing Strategy Executive. Social Media Scientist. Business Accelerator.
Greater Detroit Area
- Current
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- Group Director, Strategy + Business Development at Organic
- Past
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- Sr. Vice President, Director Business Development at Campbell-Ewald
- Vice President, Chief Digital Officer at Harte-Hanks
- Sr. Consultant at I*F Consulting
- Account Manager at Ellis Hayward Consulting (now Academee)
- Education
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- New York University
- University of California, Santa Barbara
- Recommended
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20 people have recommended Lori - Connections
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404
connections
- Industry
- Marketing and Advertising
- Websites
Lori Laurent Smith’s Summary
Digital trailblazer, social media architect, global business development leader and marketing expert.
Skilled, versatile, strategic marketer with "A-list" digital, direct and traditional agency experience focused on delivering significant bottom-line results for clients. As a strategy practice leader and business developer working with Fortune 500 companies, I have significant experience working within: Health, Education, Government, Automotive, Travel, Retail, Pharmaceutical, FMCG, IT, Telco and Financial Services.
Having been promoted into a newly created management position, Chief Digital Officer, at age 29 for an agency with more than $1 billion in revenue and 8000 employees worldwide, I built client-centric process where none had previously existed, grew a sales team, exceeded my stretch goals and developed training programs for clients struggling to understand how to incorporate digital marketing into traditional media plans.
As a business accelerator, one project I pitched to a new client netted them nearly $1 billion (with a "B") incremental revenue over 3 years from an annual investment of just over $1 million (with an "m").
Always asking, 'why', I correctly translated a trend a few years ago on health forums about adult children taking care of their parents into a major study of more than 800 Baby Boomers and their aging parents. In addition to being quoted in major publications from USA Today to the NY Times, this important research has been used as the basis of major brand strategy work in the Health sector as well as being cited in 7 business books published in the last 2 years.
My personality type is classic ENTJ: strategic leader driven to successfully organize change. Quick to conceptualize new solutions based on flawless logical reasoning. Extremely articulate, quick-witted and adept at making quick decisions. ENTJ's get things done: http://bitly.com/y74Dx
Mensa certificate available upon request.
Lori Laurent Smith’s Specialties:
Strategic Planning, Social Media, Advertising, Brand Positioning, TV, Radio, Print, Publishing, Digital, Direct Marketing, CRM, Events, Content Strategy, Publishing, Usability, Web 2.0, Marketing Intelligence, Analytics and Thought Leadership around the semantic web | web 3.0.
Well-connected social media expert specializing in Fortune 100 company programs. Community management (moms, youth, small business people) is a specialty.
Lori Laurent Smith’s Experience
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Group Director, Strategy + Business Development
Organic
(Public Company; OMC; Marketing and Advertising industry)
April 2008 — Present (1 year 8 months)
As the lead digital strategist for the Chrysler, Dodge and Jeep account, my role aligns the business goals, marketing challenge and consumer observations/insights into an actionable solution, deeply informed by industry and consumer research. Clients and Omnicom sibling partners from BBDO and PHD seek my guidance on a variety of digital marketing topics: brand and marketing strategy, emerging technology, social media and community development, analytics | econometrics and ROMI, content strategy and creative development.
Successfully cultivated a strong pitch team and secured new business for an office that had done neither in years. Typically lead complex, fully-integrated pitches (strategy, media, technology and marketing) to secure new clients prepared to invest 8 figures or more in the digital medium.
Represent Organic at industry events as a speaker and online as a blogger for Threeminds. -
Sr. Vice President, Director Business Development
Campbell-Ewald
(Public Company; IPG; Marketing and Advertising industry)
January 2003 — March 2008 (5 years 3 months)
Promoted in 2005 to build a digital marketing Health consulting practice to secure new business for the agency.
Co-authored an industry-leading study: "Baby Boomers as Caretakers for their Aging Parents". The Campbell-Ewald Health study has been cited by 7 books since 2006 and was featured in numerous publications including: Pharmaceutical Executive, Pharma Voice, Medical Marketing & Media, Caregiver, and the NY Times.
In 2006, I co-developed a marketing audit tool called "The Digital Diagnosis", that focused on usability and customer-centric web site design for the Pharmaceutical industry.
In 2007, developed another tool called "Brandwidth" that identified key influencers and community eco-systems for brands as well as mapping trends and allowing tracking studies to be developed online.
Introduced 4 new clients in 18 months as well as leading the cross-functional team for one of the agency's top 10 full-service accounts. -
Vice President, Chief Digital Officer
Harte-Hanks
(Public Company; 5001-10,000 employees; HHS; Marketing and Advertising industry)
February 1998 — September 2001 (3 years 8 months)
Promoted into a strategic corporate role developing digital marketing solutions for traditional direct marketing clients. As an Account Leader, responsible for managing large, cross-functional marketing, creative, technology, production and account teams across multiple geographic locations through project delivery. Clients included:
Retail ~ Toys R Us, Petco, Casual Corner, Best Buy, Linens n Things, Neiman Marcus, Rhodes Furniture, The Children's Place, and Kmart.
Pharmaceutical ~ Abbott (Ross), Amgen, Biogen, Procter & Gamble, GSK (Flonase, Flovent, Valtrex, Relenza), Merck (Singulair, Zocor, Propecia), Schering Plough (Claritin, Nasonex) and various others. -
Sr. Consultant
I*F Consulting
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 1996 — November 1997 (1 year 1 month)
Developed and managed new business for Telecom clients including Orange and US West. Created and implemented B2B marketing plan including web site development, direct marketing, emails, press releases and live events.
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Account Manager
Ellis Hayward Consulting (now Academee)
(Management Consulting industry)
September 1994 — November 1996 (2 years 3 months)
Handled business development and client services for a start-up management consulting firm. One of the largest accounts I sold and developed was the Daewoo Cars (part of General Motors) launch in the UK employing an innovative direct-to-consumer retail strategy. The client secured 1st place in JD Power for customer satisfaction in year two of operation based on the program my team created and implemented.
Additional projects included: integrating Lotus and IBM; developing a world-wide training program for InterContinental Hotels; delivering a sales training strategy for Vodafone cellular; various consulting assignments for newly privatized (formerly government run) service providers; various management workshops and coaching assignments.
Lori Laurent Smith’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
