Lori Hlad

Current

Owner at Advertising and Marketing Consultant

Past

Digital Media Director at U.S. International Media
Account Director at Fanscape
Interactive Media Director at Revolution Media Inc.

Sr. Interactive Producer (Project Consultant) at Big Interactive
Sr. Interactive Producer (Project Consultant) at Trailerpark
Intergrated Marketing (Project Consultant) at M&C Saatchi
Account Supervisor at Deutsch
Internet Marketing Manager at American Honda
Account Supervisor at Rubin Postaer

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Recommended

5 people have recommended Lori

Connections

159 connections

Industry

Marketing and Advertising

Websites

My Company

Lori Hlad’s Summary

I LOVE Marketing and Advertising and what I do. It's fast-paced, fun and I've learned so much along the way as I've worked on so many verticals (industries) throughout the years.

My experience has been mostly on the agency side, managing clients and the internal team. Making sure the campaigns I work on generate results that meet (and hopefully exceed) the clients expectations. I make my clients shine and I build relationships with them so the agency is no longer just a vendor, but a trusted partner.

Lori Hlad’s Specialties:

Mediums of expertise: Interactive, Print, Broadcast, Brand identity, CRM, Direct Response, Affiliate, SEM.

Lori Hlad’s Experience

Owner

Advertising and Marketing Consultant

(Marketing and Advertising industry)

August 2009 — Present (4 months)
Digital Media Director

U.S. International Media

(Privately Held; Marketing and Advertising industry)

April 2009 — August 2009 (5 months)
Account Director

Fanscape

(Privately Held; Marketing and Advertising industry)

July 2008 — February 2009 (8 months)

Strategic and tactical development and implementation of Social Media Networking, online and New Media at Fanscape. I work with my team to develop viral buzz, build brands, drive traffic and increase customer relationships for companies such as Intuit, MTV and Samsung.
Interactive Media Director

Revolution Media Inc.

(Privately Held; Marketing and Advertising industry)

November 2007 — March 2008 (5 months)

Spearheaded grass roots marketing efforts for Guitar Center and Sanyo.
Sr. Interactive Producer (Project Consultant)

Big Interactive

(Privately Held; Internet industry)

July 2007 — November 2007 (5 months)

Project consultant. Managed development of FX Network's Nip Tuck Season 5 brandsite, fan portal, widgets and mobile campaigns.
Sr. Interactive Producer (Project Consultant)

Trailerpark

(Marketing and Advertising industry)

April 2007 — August 2007 (5 months)

Project consultant for major brandsite. Managed website development and rich media ads for Capcom's Devil May Cry and Resident Evil brands.
Intergrated Marketing (Project Consultant)

M&C Saatchi

(Marketing and Advertising industry)

August 2005 — February 2006 (7 months)
Account Supervisor

Deutsch

(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)

September 2003 — July 2005 (1 year 11 months)

Strategic and day-to-day management of Pacificare and Secure Horizons Health Care.
Internet Marketing Manager

American Honda

(Automotive industry)

July 2002 — September 2003 (1 year 3 months)

Long-term consultant position. Managed brand site, www.powersports.honda.com and an enthusiast site, www.hondaredriders.com. Worked closely with the agency to develop Interactive marketing campaigns to support new product launches.
Account Supervisor

Rubin Postaer

(Marketing and Advertising industry)

January 1998 — June 2002 (4 years 6 months)

Managed direct response projects for Honda/Acura and Wellpoint (Blue Cross of CA). New car launches, acquisition and retention efforts.