Lori White

Current

• Independent Copywriter and Interactive/Emerging Media Strategist at

Past

• Markeing Coordinator at PerkSpot.com
• Social Media Marketing and Communications Consultant at American Council for Renewable Energy
• New Media Strategist at Majora Carter Group

• New Media Coordinator at Moosylvania Marketing
• New Media Strategist and Chief Copy Writer at Testimoboutique.com
• Independent New Media Marketing and Communications Consultant at Fleishman-Hillard
• English Language Program Assistant at French Department of Education - Lycee la Martiniere Duchere
• Editorial and Marketing Assistant at ALIVE Magazine
• Chairman and Producer at UPenn Quadramics Theatre

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6 more...

Education

• University of Pennsylvania
• KHS

Connections

160 connections

Industry

Online Media

Websites

• My Homepage
• My Blog
• My Resume

Lori White’s Summary

Lori Elizabeth White is an award-winning online marketing manager and social media strategist with a focus on community building, blog outreach and interactive copy writing. A graduate with honors from the University of Pennsylvania, Lori has consulted with international and national public relations firms and advertising and marketing agencies, working with clients that range from St. Louis based startup MealChime.com to national brands Bacardi USA, Papa Johns and AT&T. Her insights into the intersection of the real world and social media (as well as her resume) can be found at her personal website, http://iamlori.com.

And now for the first person:

I work with clients to build their conversations, shape stories and create communities. Fluent in all things internet and interactive, I aim to further serve clients by combining on-point copywriting and creative concepting, sharp project management and insightful and inteligent information design.

I care about my work and I care about the people I am ultimately working for - consumers like me and you. In short - I care.

Lori White’s Specialties:

strategic communications and outreach resulting in relevance within the on and offline community, creation of nuanced marketing materials and copywriting, media relations, new media strategy

Lori White’s Experience

• Independent Copywriter and Interactive/Emerging Media Strategist

  (Internet industry)

  December 2008 — Present (1 year )

• Markeing Coordinator

  PerkSpot.com

  (Privately Held; Human Resources industry)

  February 2009 — September 2009 (8 months)

  - Develops communication strategy to build user-base and maintain solid customer relations for sites PerkSpot.com - an online platform that manages employee benefit programs - and for CouponTweet.com - a viral discount sharing aggregator.
  - Main duties include customer service, communicating with clients, managing site upkeep and database fidelity, generating HTML emails for strategic employee groups, ultimately working to build efficiency and to monetize communication strategies.

• Social Media Marketing and Communications Consultant

  American Council for Renewable Energy

  (Non-Profit; Non-Profit Organization Management industry)

  January 2009 — February 2009 (2 months)

  - Build community outreach plan, generating marketing leads for ACORE’s RETCH2009 conference and trade show in Las Vegas Nevada. Drafted multiple work plans and preliminary blog outreach relationship reports and media outlet targets.
  - Built RETECH09 microsite and blog, optimized for social media outreach, integrating sharable media plan with content management system editing. Supervised every aspect of web content management, drafting interactive copy targeted at key demographics.

• New Media Strategist

  Majora Carter Group

  (Online Media industry)

  2009 — 2009 (less than a year)

• New Media Coordinator

  Moosylvania Marketing

  (Privately Held; Marketing and Advertising industry)

  April 2008 — December 2008 (9 months)

  - Launched web startup, MealChime.com, a dining search engine and relevant coupon distribution application, crafting 360 online media plan.
  - Built web presence from zero to hundreds of users through strategic communications of social network engagement, online newswire and comprehensive editorial strategy.
  - Created customer relations feedback structure as Communications Manager of MealChime.com, drawing traditional and dynamic, community-driven web2.0 site, GetSatisfaction.com.
  - In 1 month, built and coordinated team of 5-10 data strategists to analyze data, building a nuanced search marketing database from 0 to over 100,000 restaurants.
  - Drafted in-depth user-interaction design , collaborating with Account Director and VP of Interactive for clients Dean Foods brand launch and Bacardi USA's Martini-Rossi site relaunch.
  - Coordinated internal account to quickly relaunch agency website, spearheading agency-wide integration of Basecamp software.

• New Media Strategist and Chief Copy Writer

  Testimoboutique.com

  (Writing and Editing industry)

  January 2005 — June 2008 (3 years 6 months)

  - Planned and drafted reports on niche market opportunities online using social media community outreach strategies and online partnership-building with key social media interests and bloggers
  - Executed, dynamic interactive media communications campaigns in the form of keyword rich product descriptions, media buys, e-newsletters, key blog outreach and detailed customer service and relationship management reports.

• Independent New Media Marketing and Communications Consultant

  Fleishman-Hillard

  (Public Company; OMC; Public Relations and Communications industry)

  November 2007 — May 2008 (7 months)

  - Generated strategic online data for national clients Papa Johns and AT&T, leveraging online web tracking and analytics, as well as experiential knowledge of new media community marketing and blog outreach.
  - Drafted comprehensive statistical reports gauging tone and relevance of blogs in relation to media strategy using SEO metrics. In addition to quantitative analysis, contributed significantly to qualitative aspects of community marketing strategy, pinpointing the most effective outreach hubs combining numbers with nuance.

• English Language Program Assistant

  French Department of Education - Lycee la Martiniere Duchere

  (Education Management industry)

  October 2006 — June 2007 (9 months)

  - Primary project encompassed communicating in French and English to designing and executing a professional language and skill-set training program for French-speaking pre-business school candidates, ensuring culturally appropriate, interactive and conversational preparation for the business world.

• Editorial and Marketing Assistant

  ALIVE Magazine

  (Privately Held; Publishing industry)

  October 2005 — March 2006 (6 months)

  - Coordinated marketing campaign for local and national clients, working directly with accounts including Anheuser Bush, Tiffany’s and local retail & restaurants
  - Delivered effective and personalized ad, taglines and editorial copywriting
  - Researching & fact checking ad campaigns to effectively maintain the established marketing strategy of the publication.

• Chairman and Producer

  UPenn Quadramics Theatre

  (Educational Institution; 11-50 employees; Entertainment industry)

  April 2004 — April 2005 (1 year 1 month)

  As Chairman, began overhaul of organizational image and reputation within the theatre community at the University of Pennsylvania, working with small production team to rebuild and refresh the organization. As producer, managed various production and artistic teams, resulting in a theatre production, and creation of a new board, reinforcing the brand and image of the organization.

Lori White’s Education

• University of Pennsylvania

  Comparative Literature - Literary Theory , Feminist Political Theory, French/English Lit and Drama , 2001 — 2005

  Focused on French and American Modern literature, culminating in capstone coursework in Power and Pop Culture in Feminist theory and modern media.
  
  But what did you DO with it?
  Used coursework in media and pop cultural theory as chairperson and producer of various media productions on campus.
  
  Through study and application of principles of course, "Managing People," focusing on theories of management, organizational science, visual and information theory, articulated the steps necessary to overhaul organization and managerial structure within Penn theatre community in form of capstone research paper.
  
  But what did you DO with that?
  Subsequently initiated dialogue, spearheading consequent collaborative outreach to implement plan as such, changing the face and the attitude of student run theatre at UPenn

  Activities and Societies:

  Quadramics, West Philly Swingers, Penn Life Sketches, Student Performing Arts Office

• KHS

Additional Information

Lori White’s Websites:

• My Homepage
• My Blog
• My Resume

Lori White’s Interests:

Project management, Basecamp, Pinko marketing, community building, conversational marketing, visual thinking, creative spaces, coworking, blogging, advertising, all things internet, St. Louis, cities, tap dancing, music scene, travel, languages

Lori White’s Groups:

PennNYC, SXSW, Coworking, New Work City

•    Coworking
•    River City Professionals
•    University of Pennsylvania Alumni
•    Planners Network: The Organization of Progressive Planning
•    Urban Planning Group
•    The New Orleans Connection
•    Sustainable, "Green" Design Group.
•    American Planning Association
•    American Marketing Association - St. Louis Chapter
•    Ivy League Entrepreneurs and Business Owners
•    Ivy League Jobs and Recruiting
•    The Idea Village
•    Linked:Brooklyn
•    ReVitalize St. Louis
•    NYC Marketing Mixer
•    URBAN PLANNER/ ARCHITECTS
•    Ivy League Global Business Incubator
•    Ivy League Global Consultants and Business Alliance
•    504ward

Lori White’s Honors:

52nd City Kick Ass Award Winner - 2008
- One of 10 people per year to receive community advocacy award. Received for online media writing and communications strategy on Mississippi River Valley Girl... and for being a relentlessly positive advocate for the city of St. Louis in a wide variety of media. Awards ceremony covered by all major newspapers in the St. Louis area.

-Graduate with Honors from University of Pennsylvania class of 2005,
- Girls State Flag Bearer 2000
- Sweet Corn Cutie of 1987

Lori White’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch