Lori Ann LaRocco

Lori Ann LaRocco


Greater New York City Area
Broadcast Media

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Lori Ann LaRocco's Overview

  • "Opportunity Knocking" (Agate Publishing) at Author
  • Author of "Dynasties of the Sea" at Marine Money International
  • Author, (Wiley Jan, 2010) at "Thriving in the New Economy"
  • Sr. Talent Producer at CNBC
  • C-Suite Insider Columnist at CNBC NetNet
  • Sr. Segment Producer at CNBC
  • Executive Producer at Mainstreetweek.com
  • Nightside Assignment Editor at WFTV-TV
  • Morning Assignment Editor at KPRC-TV
  • Producer at Instant Video Replay
  • Morning Anchor/ Reporter at KHAS-TV
  • Reporter/ Photojournalist at WWNY-TV
  • Freelance Assignment Editor at News 12 Long Island

369 connections


Lori Ann LaRocco's Summary

American television journalist, Author, mom of three active children :)

Lori Ann LaRocco's Experience

"Opportunity Knocking" (Agate Publishing)


March 2014Present (7 months)

Known as the producer with the trillion-dollar Rolodex, Lori Ann LaRocco knows how to get business leaders and entrepreneurs to talk. Many of the world’s most well-known executives are so trusting of LaRocco, senior talent producer at CNBC, that she consistently gets scoops on billion-dollar deals before anyone else. In her newest book, Opportunity Knocking, LaRocco uses her close relationships with these organizational leaders to tell their stories—many of which have never been previously revealed, but offer brilliant insights into their minds.

In Opportunity Knocking, readers will learn the full stories and secrets of success from some of the world's smartest, most innovative leaders, such as Ford CEO Alan Mulally’s strategy for creating a culture of promise that revitalized the American auto industry. This book provides real-world examples from leaders like Mulally and turns them into actionable, proven strategies for identifying and acting on opportunities.

What makes Opportunity Knocking stand apart is the diversity of individuals who offer real-world strategies and advice instead of just one person’s opinion or vision. From the assembly line to the C-suite, Opportunity Knocking will provide both inspiration and a blueprint for achieving success by recognizing the right opportunity—and seizing it.

Author of "Dynasties of the Sea"

Marine Money International

Privately Held; 11-50 employees; Financial Services industry

November 2012Present (1 year 11 months) http://www.amazon.com/Dynasties-Sea-Shipowners-Financiers-Expanded/dp/0983716366

Lori Ann LaRocco

Publisher: Marine Money, Inc.

Dynasties of the Sea is the first book to examine one of the most powerful forces in global trade and economic development: world shipping and the magnates who drive the industry.

Operating from Monaco to Hong Kong, London to Athens, Singapore to Oslo, shipowners and their financiers have changed the world in every way.

From transporting agricultural products from Brazil to Africa and the Middle East, to delivering Australian iron ore to China, to carrying Middle East crude oil to Asia and the Americas, to carrying almost every article of clothing you are wearing and every electronic device in the world, shipowners have enabled global economic development and helped raise the global standard of living.

While ocean shipping remains one of the most important businesses in the world, it is also one of the most volatile. Affected by such imponderables as weather and political upheaval, shipowning cultures have maintained their commitment to an industry that has endured for centuries - and will continue to endure for centuries to come.

Profiles include Jim Tisch, Loews Corporation; John Fredriksen, Frontline Ltd.; Angeliki Frangou, Navios Maritime Holdings; Peter Evensen, Teekay Corporation; Philippe Louis-Dreyfus, Louis Dreyfus Armateurs Group; Wilbur L. Ross, Jr., WL Ross & Co.; Dagfinn Lunde, DVB Bank; Morten Arntzen, Overseas Shipholding Group, Inc. and more.

The candid and detailed first-person profiles that comprise Dynasties of the Sea provide critical insight into the psychology of today's generation of shipping magnates, from how they view risk - politically, economically and environmentally - to what they see transpiring in the world tomorrow.

Preface by Matthew McCleery, President, Marine Money International
Foreword by Lawrence B. Lindsey, Former Director of the National Economic Council
Afterward by Dr. Martin Stopford, President, Clarkson Research Services Ltd.

Author, (Wiley Jan, 2010)

"Thriving in the New Economy"

January 2010Present (4 years 9 months)

The world's top business leaders help you survive and thrive in today's economy

These are make-or-break times for business leaders and their organizations. Economic contraction and plummeting consumer confidence have made this a defining moment in the new economy. Whether you're a business owner, a manager, or a team leader—in any industry—you face unprecedented conditions and tough challenges daily.

Thriving in the New Economy gives you a unique look at what some of today's best economic and business minds are doing to stay ahead of the pack. Filled with profiles of top industry leaders, the book offers inspirational personal stories, useful advice, and actionable strategies you can use immediately to skirt financial peril, seize opportunities, and flourish in today's economy.

Take a tour inside the heads of some of the biggest names in business, including:

Financial publisher Steve Forbes

Vanguard Group founder Jack Bogle

Former director of the National Economic Council Larry Lindsey

Saks CEO Steve Sadove

Toyota Motor Sales U.S.A. President Jim Lentz

Renowned economist David Malpass

Real estate industry leaders Don Peebles, Richard LeFrak, and Ron Peltier

And many more!

With a Foreword by H. Wayne Huizenga, founder of Waste Management, Inc., Blockbuster Video, and AutoNation and owner of the Miami Dolphins and with an Afterword by former New York City mayor Rudy Giuliani, Thriving in the New Economy offers the kind of business and leadership wisdom you'll find nowhere else. If you're struggling to stay afloat in these rough economic waters, this book offers safe passage—and a competitive advantage.

Sr. Talent Producer


Public Company; 501-1000 employees; CMCSA; Broadcast Media industry

October 2008Present (6 years)

Book high profile CEO's and newsmakers for Squawk Box and the network.

C-Suite Insider Columnist


Public Company; 501-1000 employees; CMCSA; Broadcast Media industry

September 2010January 2012 (1 year 5 months)

Daily column where I interview the rainmakers, CEOs and Politicans that shape the policys and markets.

Sr. Segment Producer


Public Company; 501-1000 employees; CMCSA; Broadcast Media industry

May 2000October 2008 (8 years 6 months)

Coordinate special programming and book high-profile CEO's and leaders of industry.

Executive Producer


19992000 (1 year)

Nightside Assignment Editor


Public Company; 201-500 employees; Broadcast Media industry

19971999 (2 years)

Morning Assignment Editor


Public Company; 51-200 employees; Broadcast Media industry

19961997 (1 year)


Instant Video Replay

19951997 (2 years)

Morning Anchor/ Reporter


19951995 (less than a year)

Reporter/ Photojournalist


Public Company; 51-200 employees; Broadcast Media industry

19931995 (2 years)

Freelance Assignment Editor

News 12 Long Island

Public Company; 51-200 employees; Broadcast Media industry

19921993 (1 year)

Lori Ann LaRocco's Skills & Expertise

  1. Blogging
  2. Breaking News
  3. Communication
  4. Copywriting
  5. Corporate Communications
  6. Digital Media
  7. Economic Development
  8. Economics
  9. Editing
  10. Finance
  11. Interviews
  12. Journalism
  13. Media Relations
  14. New Media
  15. Politics
  16. Public Relations
  17. Public Speaking
  18. Published Author
  19. Research
  20. Social Media
  21. Storytelling
  22. Video Production
  23. Press Releases
  24. Leadership
  25. Social Networking
  26. Broadcast

View All (26) Skills View Fewer Skills

Lori Ann LaRocco's Education

State University of New York College at Plattsburgh

BA, Mass Media Communications & Broadcast Journalism


Activities and Societies: Cardinal Points, Plattsburgh TV, Founding Sister of Sigma Delta Tau

State University of New York College at Plattsburgh

Bachelor of Arts (BA), Double Major: Mass Media Comm & Broadcast Journalism

Activities and Societies: Sigma Delta Tau Founding Sister, PSTV

Lori Ann LaRocco's Additional Information



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