Loretta Rae
Producer at JWT
- Location
- New York, New York (Greater New York City Area)
- Industry
- Marketing and Advertising
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Loretta Rae's Overview
- Current
-
- Producer at JWT
- Past
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- Founder at Creative Instigators
- Associate Producer/ Post-Production Coordinator/ Multimedia Producer at Spin the Bottle Productions
- Freelance Studio Manager at Bathhouse Studios
- Volunteer Staff at Eddie Adams Workshop
- Media That Matters Film Festival Outreach at Arts Engine, Inc.
- Producer / Project Manager at Loreffrey Photography
- Content Consultant for Multimedia Workshop at MediaStorm
- Photojournalist at Jackson Hole News
- Education
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- New York University
- University of Florida
- University of South Florida
- Recommendations
-
4 people have recommended Loretta
- Connections
-
499 connections
- Websites
Loretta Rae's Summary
Specialties
Production, Project Management, Communications, Event Planning, Client/Customer Service
Loretta Rae's Experience
Producer
JWT
Public Company; 5001-10,000 employees; WPP; Marketing and Advertising industry
August 2011 – Present (6 months) New York
As a broadcast producer at JWT, Loretta is many things:
Detective, nag, negotiator, accountant, strategist, babysitter, mediator, detail-oriented spreadsheet maker and master organizer, planner, fortune teller, therapist, rapid responder, presenter and overseer of projects that help brands create cool radio and video spots.
Loretta has worked with Smirnoff, Energizer and spends most of her time on the Macy's account.
Her mantra, "Having fun while getting it done."
Associate Producer/ Post-Production Coordinator/ Multimedia Producer
Spin the Bottle Productions
March 2010 – July 2011 (1 year 5 months)
Travel Channel— “Best Places I’ve Ever Been” –
Associate Producer/ Post-Production Coordinator
Coordinate team to ensure deliverables are sent on time/ on budget while maintaining quality; establish project timelines; handle footage acquisitions (through TC/stock/hiring contractors to shoot/produce shoots); created database for team to manage footage; oversaw return of tapes and media; prepared logs and paper deliverables
Verizon/Fios TV—“Photo ID” -- Multimedia Producer
Recruited participants, edited photographs, recorded and edited audio interviews, and created 3-minute “Photo ID” segments to air on Fios TV
Madison Square Garden Entertainment Network—“TXT MSG” – Photo manager
Selected and licensed photographs for inclusion in show, created database to organize show’s photo needs, coordinated with designers to ensure needs are met
Freelance Studio Manager
Bathhouse Studios
Privately Held; 1-10 employees; Photography industry
January 2007 – July 2011 (4 years 7 months)
Work with producers and clients to ensure smooth operations during high-end events, photo shoots and video productions. Provide customer service and handle client requests; manage bookings, calendar and equipment reservations.
(Clients include: Fuel TV, Porche, Vogue, New York Times Magazine, Heineken, Advertising Photographers of America…)
Volunteer Staff
Eddie Adams Workshop
October 2002 – October 2010 (8 years 1 month)
Invited to attend this prestigious photojournalism workshop in 2001. Working in numerous capacities since 2002 including: event planning, operations at venue, production/coordination/logistics, hospitality, sponsor relationships, distributing goods/name tags/hotel assignments to participants, managing volunteers. Works to create best “user experience” at every level for all participants.
Media That Matters Film Festival Outreach
Arts Engine, Inc.
Nonprofit; 11-50 employees; Media Production industry
December 2009 – March 2010 (4 months)
-Promoted Festival, managed contest entries, screened films and narrowed selection for final judging
-Created outreach strategies based on film topics and themes; researched and developed partnerships with educators, community groups, filmmakers and non-profits; researched and proposed ideal "Take Action Links" to complement films
-Wrote and edited discussion guides for educational outreach; updated news items on website; tracked online coverage of films
Producer / Project Manager
Loreffrey Photography
August 2005 – December 2009 (4 years 5 months)
Provided high-end imagery for editorial and advertising clients
Handled all aspects of running a small business: marketing, creating a brand, communicating with clients, building relationships, delivering on time and on budget while meeting quality expectations, created estimates/budgets/invoices
Other production duties: Location scouting, casting, studio selection, create equipment lists, rent equipment, arrange travel and create itineraries and manage logistics; Hire caterer, assistants, digital techs, stylists—hair, makeup, wardrobe, prop
Plan/produce shoot day experience so things run smooth from start to finish
Clients include: ESPN Magazine, Sports Illustrated, Time Magazine, Parade, TV Guide, Consulting Magazine, Jhane Barnes, Voom Networks/HD TV
Work can be viewed here: http://lorettarae.com/loreffrey/
From August 2002-July 2005 Loretta worked as a photo assistant to Heinz Kluetmeier for Sports Illustrated and The Ringling Bros. and Barnum & Bailey Circus, and assisted Eddie Adams and many other renowned photographers. She worked as an editorial portrait photographer prior to teaming up with Geo Rittenmyer to create Loreffrey.
Content Consultant for Multimedia Workshop
MediaStorm
Privately Held; 1-10 employees; Online Media industry
May 2008 – May 2008 (1 month)
Hired to research and generate story ideas, help with production and act as a resource for workshop participants.
Loretta Rae's Education
New York University
Continuing Ed:, Basic Project Management Class
University of Florida
Masters, Mass Communication/ Journalism
Researched and produced in-depth documentary photo stories for thesis project. Promoted, hung and hosted solo photo exhibition at UF Gallery:
"Body Modifications: Image, Identity and Society"
Contributing writer/photographer for Independent Florida Alligator
Worked as a graduate teaching assistant for a photojournalism professor
Worked as an office assistant for the UF Graduate School of Journalism and Communications
University of South Florida
Bachelor of Arts, International Studies, minor in Spanish
Activities and Societies: USF Women's Soccer team, honored as "Student Scholar Athlete of the Year, 1995-1996" Outdoor Recreation, Staff Supervisor/Trip Leader, chosen "Trip Leader of the Year, 1996-1997" and recipient of scholarship for outstanding service
Loretta Rae's Additional Information
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