Lorena Amarante

Current

• Regional Online Marketing Manager at Despegar.com INC

Education

• Universidad del Salvador
• Universidad del Salvador

Recommended

9 people have recommended Lorena

Connections

500+ connections

Industry

Leisure, Travel & Tourism

Websites

• Despegar
• Google Adwords Case Study
• My Website

Lorena Amarante’s Summary

Lorena E. Amarante holds a Bachelor’s degree in Advertising and she has recently finished an E-Business Management Postgraduate Program at Universidad del Salvador – Georgetown University.

Her first position was as a trainee in the Marketing Area of the Fundación Acindar, as Commercial Services and Communications Assistant. Before working as a free-lance professional, she was in charge of Advertising and Media Relations for Audiotel, a telecommunications company from the Clarín Group.

She worked as Strategic Communication and Marketing Counselor, specialized in Internet Marketing and Web Content Development. She has founded MascotasNet.com, and she was the Marketing and Contents Director of the portal.

At present, she works as Regional Online Marketing Manager of Despegar.com, the leading online travel site dedicated to Spanish and Portuguese-speaking communities worldwide.

Lorena is also co-founder of Online Marketing Latam www.onlinemarketinglatam.com , a social networking site for interactive marketing professionals in Latin America.

Lorena Amarante’s Specialties:

Web Marketing Specialist, SEO - Search Engine Optimization Expert- , Online Marketing, Internet Marketing, SEM Search Engine Marketing, Online Marketing . Web 2.0. , Online travel, Social Media, Social Networking, speaker, panelist.

Lorena Amarante’s Experience

• Regional Online Marketing Manager

  Despegar.com INC

  (Privately Held; Leisure, Travel & Tourism industry)

  August 2005 — Present (3 years 3 months)

  Develop and execution of Online Marketing Strategies, Affiliate Marketing, Major partnerships. SEM management: Paid Search Campaigns and Natural Search optimization, develop and optimize creative messages, and perform trafficking processes.
  
  Implementation of improvement plans of online advertising programs, product integration and technology linkages. Pro-actively assess the success of program strategies and implementing modifications to better enhance Online Marketing Campaigns and ROI.
  
  Online advertising management in several LatAm Countries: Argentina, Mexico, Brazil, Colombia, Venezuela, Uruguay, Chile and United States (US Hispanics)

Lorena Amarante’s Education

• Universidad del Salvador

  PostGraduate, E-Business Management, 2006 — 2006

  USAL - Georgetown University

• Universidad del Salvador

  Bachelor, Advertising,Social Communication, 1989 — 1994

Additional Information

Lorena Amarante’s Websites:

• Despegar
• Google Adwords Case Study
• My Website

Lorena Amarante’s Interests:

affiliate programs,affiliate marketing,blogs,blog,blogging,e-business,viral marketing,paid search,cpa campaigns,travel aggregators,online marketing,sem,seo,search engine optimization,search engine optimisation,natural search,online advertising,adnetworks,travel,tourism,painting,drawing,internet marketing,performance marketing,mobile marketing,viral marketing,buzz marketing,mash up marketing,virtual worlds,google,google.com,yahoo,yahoo.com,msn,msn.com,live,live.com,optimization,adwords,affiliate,cpa networks,cpc,cpm,online campagins,networking,advertising,social networks,social networking, web 2.0, travel 2.0,corporate blogging,social marketing, performance marketing

Lorena Amarante’s Honors:

Google Adwords Case Study - 2006 (Latam)

Lorena Amarante’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch