Loree Stark

Current

Executive Editor/EXPO magazine at Red 7 Media
Freelance Copywriter at Alto Alto
Freelance Copywriter at Toy Wishes/Wizard Entertainment

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Past

Special Projects Editor/Event Marketer magazine at Red 7 Media
Senior Writer/Event Marketer magazine at Red 7 Media
Associate Editor/MeetingNews at VNU Business Media

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Education

Northern Kentucky University—Salmon P. Chase College of Law
Murray State University

Connections

92 connections

Industry

Writing and Editing

Websites

My Company

Loree Stark’s Summary

Writer/editor with a wide range of experience, including:

• Copywriting, including direct mail, interactive, newsletters, catalog-style copy and banner ads
• Feature and news writing, from short-form copy and profiles to magazine-length articles
• Editing for content, accuracy and style
• Creating style guides for copy based on brand/publication standards and audience
• Interviewing executive-level subjects
• Design and layout conception
• Writing and editing for web

Loree Stark’s Specialties:

Particularly knowledgeable in the marketing, event and travel industries.

Loree Stark’s Experience

Executive Editor/EXPO magazine

Red 7 Media

(Privately Held; Publishing industry)

January 2009 — Present (11 months)
Freelance Copywriter

Alto Alto

(Writing and Editing industry)

2006 — Present (3 years )

Responsibilities include copywriting and editing direct mail, newsletters and banner campaigns promoting Starchoice, Starwood’s loyalty program for meeting planners and travel agents. Work commissioned by Alto Alto, an advertising/communications agency in Leuven, Belgium.
Freelance Copywriter

Toy Wishes/Wizard Entertainment

(Privately Held; 201-500 employees; Writing and Editing industry)

May 2005 — Present (4 years 7 months)

Responsibilities include researching, coordinating information and writing descriptive, catalog-style copy for 600-plus toys, games and children’s entertainment products for Toy Wishes. Toy Wishes has a circulation of more than 300,000 nationally.
Special Projects Editor/Event Marketer magazine

Red 7 Media

(Privately Held; Publishing industry)

June 2007 — January 2009 (1 year 8 months)

Responsibilities included writing and editing content for two microsites created for one of our magazine's top clients. I also served as the lead editor and project coordinator for events related to the microsites, such as directing and editing a show daily at trade shows, including the Consumer Electronics Show. I also wrote white papers and handled other editorial projects for clients. In addition, I continued to edit our magazine’s twice-monthly newsletter, as well as contributing articles to the magazine and coordinating web duties.
Senior Writer/Event Marketer magazine

Red 7 Media

(Privately Held; Publishing industry)

June 2005 — June 2007 (2 years 1 month)

Responsibilities included writing and reporting feature and department stories about the event marketing industry, including articles on sponsorships, mobile marketing tours and trade shows. Additional roles included editing and proofing pages before publication, and creating story ideas and packages. I also served as the web editor, posting breaking news and magazine content to our website.
Associate Editor/MeetingNews

VNU Business Media

(Public Company; Publishing industry)

2003 — 2005 (2 years )

Responsibilities included writing and reporting news stories about the meetings and hospitality industry. I proofed pages and represented the magazine at press functions. I also wrote and posted items for misoapbox.com, a meetings and event industry blog for our publication.

Loree Stark’s Education

Northern Kentucky University—Salmon P. Chase College of Law

J.D. , Law , 2008 — 2012 (expected)
Murray State University

BS , Journalism and Mass Communications , 1999 — 2003

Activities and Societies:

The Murray State News