Marketing Director at TSUM - Groupe Mercury Russia
Russian Federation
- Current
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- Marketing Director at TSUM - Groupe Mercury Russia
- Past
- Education
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- ESCP Europe
- ESCP EAP
- Sup de Co Rouen
- Ecole Superieure du Commerce Exterieur
- Transition & changement
- Recommended
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7 people have recommended Vincent - Connections
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385
connections
- Industry
- Consumer Goods
- Websites
Vincent Lootens’s Summary
Over 10 years of proven success in FMCG over various cultural & development background, in both start-up or on-going businesses including business turn-around;
Growth revenue & volume track record in different regions
Excel in strategic analysis and business model implementation including strategic partnership (industry or sales & marketing)
Marketing expertise & understanding of all aspects FMCG marketing & branding in BtoB & BtoC
Recruit field force in Americas, Eastern Europe, Africa, Midde East,...
Excel in team building and personnal development
Senior Management positions in France & Russia
Fluent in English, Spanish, French, intermediate in Russian
Vincent Lootens’s Specialties:
Strategic marketing & brand management, sales & business development to support revenue growth in fierce competition environment.
Success in purchasing, value chain management, people development, partnership management & optimisation under various model (licensing, joint-venture,...)
Vincent Lootens’s Experience
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Marketing Director
TSUM - Groupe Mercury Russia
(Luxury Goods & Jewelry industry)
October 2008 — Present (1 year 3 months)
In charge of the marketing strategy of the company - department store - and its execution throughout the different possible channels - from in-store communication to media and from creation to event. In charge also of the production of the communication, windows settings, loyalty program.
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Consumer & Trade Marketing Director Russia
Altadis
(Privately Held; 10,001 or more employees; Tobacco industry)
August 2005 — October 2008 (3 years 3 months)
Setting up marketing activities in Russian subsidiairy. Developing, upgrading, introducing brands portfolio. Defining price & geo strategy. Defining & getting implemented merchandising & sales actions plan. Driving innovations on processes & products. Co-piloting venture with partner on Russian market and lately worked out the integration plan of Consumer & Trade Marketing department + Business Intelligence into combined entities - covering portfolio strategy, people allocation, budget analysis
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Brand manager
Altadis
(Public Company; 10,001 or more employees; Tobacco industry)
June 2003 — July 2005 (2 years 2 months)
In charge of portfolio of brands - cigarettes & Other tobacco products - contributed to the european development of cigarettes brand as cigarettes or RYO, developed & upgraded brand proposition, issued recommendation on development of OTP.
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Product Manager
Altadis
(Public Company; 10,001 or more employees; Tobacco industry)
June 2002 — June 2003 (1 year 1 month)
Appointed on one of key french brands, did complete brand proposition & finetuned positioning. Developed new packaging, initiated development in surrounding countries, contributed to substantial growth of brand in its markets - from 3 to 5% in France for ex.
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Export Area Sales Director
Altadis
(Public Company; 10,001 or more employees; Tobacco industry)
October 1998 — May 2002 (3 years 8 months)
In charge of Emerging Countries & Americas, my main duties was to develop market shares & profitability of the different partnerships we had in respective countries. Covering 25 countries, I relied on team of 3 Market managers - America, Africa & Eastern Europe. We grew the activities significantly from 6 to 10% of overall company volume and turned it around from loss maker to break-even or profitable
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Export Area Sales Manager
Altadis
(Public Company; 10,001 or more employees; Tobacco industry)
October 1996 — October 1998 (2 years 1 month)
In charge of non-structured markets, I launched portfolio of brands in numerous countries (Romania, Georgia, Yemen, Armenia, Panama,.). Recruitement of sales & marketing team in respective countries, management of partnership, licensing contracting in Canada & Moldova. Grew the turnover in volume by 100%, dropped losses by 3 to break-even.
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African Markets Export Manager
Altadis
(Public Company; 10,001 or more employees; Tobacco industry)
December 1994 — October 1996 (1 year 11 months)
In charge of English & Portuguese speaking countries, I appointed distributors, set-up sales & promotion teams in Nigeria, RDC, Rwanda, Angola & Mozambique. I launched brands & developed business model in respective countries. Did issue recommendations on Eastern African countries implementation. Grew acitvities or recommended withdrawal when conditions of success were no longer met.
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Logistic manager
GYMA
(Privately Held; 201-500 employees; Consumer Goods industry)
September 1993 — October 1994 (1 year 2 months)
In charge of logistic department set-up into start-up company in food business, the core of my activities was the restructuring of logistic department from consolidation of differents entities - such as shipment planning, warehousing, contracting. Saving of 0.100 M€.
Vincent Lootens’s Education
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ESCP Europe
Stege & MDP , General Management & Marketing , 2002 — 2004
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ESCP EAP
MDP , General Management , 2002 — 2003
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Sup de Co Rouen
Master , Licensing, franchising & know How management , 1988 — 1989
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Ecole Superieure du Commerce Exterieur
Master , International Business Development , 1985 — 1988
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Transition & changement
Additional Information
Vincent Lootens’s Websites:
Vincent Lootens’s Interests:
Strategic planning, management training & people development, innovation management, brand equity, running, reading novels & biographies,
Vincent Lootens’s Groups:
International Round Table - RT6 Versailles - France
Club 41 Le Chesnay - France
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CareerLink Network -
Helping Friends Career Network (LI2HF) -
280 Group: Product Management & Product Marketing -
International Export N Import -
Global Worker -
FMCG Professionals (World Wide) -
International Business -
The Recruitment Network -
French Connections -
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community -
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals -
ESC Rouen - Rouen Business School Alumni -
Retail Management -
ESCP Europe (ESCP-EAP) -
biz RUSSIA -
ESCE Business School - Alumni -
Retail Industry Professionals Group -
TOBACCOPEOPLE.COM -
Luxury Recruit for Luxury & Lifestyle Professionals -
France Business and Professional Network -
Russian connection -
Transition (Change management, consultation, migrations) -
Fashion Retailers -
Doing Business in Russia -
Marketing & Communication Network -
Russia Networking Group -
Luxury Business -
Luxury Goods -
Cosmetics and Beauty Network -
Marketing in Russia -
Prestige & Luxury Brands -
SpenglerFox FMCG/RETAIL -
LUXURY, FASHION & LIFESTYLE EXECUTIVES / Sign up for free at www.LuxuryBusinessNetwork.Com -
European Job Opportunities - E.J.O - -
E-Recruitment Group Jobs & Resumes -
Job Seekers Europe -
Bilingual Professionals (French and English) -
Linking Sales Leaders -
Global Jobs Network -
Executives Online | Executive Group -
Recruiters for The Luxury Brand Industry -
FIND LUXURY JOBS -
Department Stores Group -
Email Marketing in Russia -
COMPANIES FOR SALE (Buy or sell a business worldwide) -
BrandsPoint -
Working In France -
Consumer's Engagement Marketing - Russia
Vincent Lootens’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
