Dana Lookadoo . Conversational SEO
Sacramento, California Area
- Current
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- Search Marketing Optimizer at Dana Lookadoo (Sole Proprietorship)
- Past
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- Conversational SEO at Pixel Position
- Director, Marketing & Communications at R3 Media Group, Inc.
- CEO, Web Strategist at uniquefocus, inc.
- Adjunct Faculty at Cal State University, Monterey Bay
- Education
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- California State University-Monterey Bay
- Hartnell College
- Recommended
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3 people have recommended Dana - Connections
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199
connections
- Industry
- Marketing and Advertising
- Websites
Dana Lookadoo’s Summary
Dana Lookadoo is a Search Marketing Optimizer specializing in Conversational SEO, the art and science of ranking in search engines, engaging customers to build relationships, and helping website visitors find what they need. Conversational SEO maximizes the inter-relationship of Search Engine Optimization and Social Media Marketing.
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Dana Lookadoo founded Pixel Position in 2003 and is rebranding Pixel Position to offer hosting-related services only. A new venture to help and train those who are doing SEO on their own is under development.
Dana's passions include:
* Search Engine Optimization & Copywriting
* Social Media Marketing & Engagement
* Landing Page Optimization & Usability
* Information Architecture & Strategic Planning
* Web Development and Graphic Design
* Technical Training & Curriculum Development
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Dana began a career in computing in 1984 and in the Internet in 1996. Internet marketing provided the medium to merge interests in people, writing & technology.
Education:
B.S. (magna cum laude) in Telecommunications, Multimedia and Applied Computing, minor in Instructional Technology
A.A. in Business Administration
Studied Virtual Reality Modeling Language at the Naval Postgraduate School - focus on visual application for instructional design.
Experience:
Adjunct Faculty at Cal State University, Monterey Bay, 1999-2000
Corporate Trainer:
Provided technology curriculum training for Sun Microsystems, Monterey Institute of International Studies, U.C. Santa Cruz Extension, General Colin Powell's Youth Peace Corp, PowerUp - America's Promise, Steve Young’s NFL YET Center. Guest Lecturer at University of Reno, Information Technology.
Author:
Wrote “Traveling the Internet” for Sun Microsystems, a 100-page guide for how to travel safely and securely on the WWW, 2005.
Goal:
Be a Prof Mountain Biker when I grow up. :-)
Dana Lookadoo’s Specialties:
Search Engine Optimization (SEO), Copywriting, Usability and Conversion, Social Media Marketing (SMM), Search Advertising, Ecommerce Development, Design, Web Development & Programming, Analytics, Training...and how all of this helps people!
Dana Lookadoo’s Experience
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Search Marketing Optimizer
Dana Lookadoo (Sole Proprietorship)
(Sole Proprietorship; Marketing and Advertising industry)
February 2009 — Present (6 months)
DanaLookadoo.com is part of a rebranding initiative. This site is a platform through which Dana will share research and findings about search, social media, affiliate marketing...and some personal stuff.
Launching soon is a new venture to help and train those who are doing SEO on their own...stay tuned! -
Conversational SEO
Pixel Position
(Marketing and Advertising industry)
November 2003 — January 2009 (5 years 3 months)
Dana Lookadoo is no longer formally operating as an agency under the Pixel Position umbrella. A rebranding is in process to DanaLookadoo.com. Dana is working as an independent Conversational SEO Consultant.
Previous services provided included:
* Search Engine Optimization & Copywriting
* Social Media Marketing
* Information Architecture & Strategic Planning
* Technical Training & Curriculum Development
* Web Development and Graphic Design -
Director, Marketing & Communications
R3 Media Group, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — January 2006 (7 months)
R3 Media Group took event marketing and training to a new level while demonstrating products in realistic settings, opening horizons for retail partners, vendors and local communities.
The company was passionate about education - working with store associates, customers, students and teachers. The goal was to inspire opportunity through the use of technology. Key clients included Wal-Mart, Sam's Club, Staples, Microsoft, Hewlett-Packard, Linksys and the who's who of technology.
Dana Lookadoo helped them market, develop and implement dynamic retail sales training and educational programs based on the latest in technology – personal computers, home entertainment and consumer electronics.
It was an honor to serve on the management team for 7 months until R3 closed with hopes of a restructure. However, it's been nice to return to helping clients with their online marketing efforts again. -
CEO, Web Strategist
uniquefocus, inc.
(Privately Held; 1-10 employees; Internet industry)
2000 — 2003 (3 years)
Specialized in Web creation and Internet hosting. uniquefocus offered identity branding/logo development, rich-media creation, e-commerce and database programming as well as online promotion.
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Adjunct Faculty
Cal State University, Monterey Bay
(Educational Institution; 51-200 employees; Higher Education industry)
January 1999 — June 2000 (1 year 6 months)
Taught Web Design for 3 semesters. Course included HTML coding, design, site design planning and storyboarding, client project management and more.
Dana Lookadoo’s Education
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California State University-Monterey Bay
BS , Telecommunications, Multimedia, Applied Computing
Minor in Instructional Technology
Studied Virtual Reality Modeling Language at Naval Postgraduate School- Activities and Societies:
- Founder and President, Electric Eels
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Hartnell College
AA , Business Administration
Additional Information
Dana Lookadoo’s Websites:
Dana Lookadoo’s Interests:
Business Passion: Converational SEO - the realm of engaging online with focus on search engine optimization and building relationships with one's audience, Social Media Marketing, conversion / usability / user engagement, Web analytics, link building, e-commerce, training, education...helping others create a buzz about their online businesses. For Play: Cycling - road and mountain bike Health: mind, body and Spirit
Dana Lookadoo’s Honors:
1999 Service Learning Award at Cal State University, Monterey Bay - Telecommunications, Multimedia, and Applied Computing. Exemplary Service Award received for contributions to Women's Resource Network, including non-profit website design, marketing planning, database development, and instructional technology documentation to be used for funding of national franchises.
Dana Lookadoo’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
