Dana Lookadoo

Dana Lookadoo

Conversational Marketer . SEO . Trainer . Writer

Sacramento, California Area

Current
  • Conversational Marketer . SEO. Trainer . Writer at Pixel Position
Past
  • Director, Marketing & Communications at R3 Media Group, Inc.
  • CEO, Web Strategist at uniquefocus, inc.
  • Adjunct Faculty at Cal State University, Monterey Bay
Education
  • California State University-Monterey Bay
  • Hartnell College
Connections
99 connections
Industry
Marketing and Advertising
Websites

Dana Lookadoo’s Summary

Dana Lookadoo founded Pixel Position in 2003. Conversational SEO combines best practices of Search Engine Optimization (SEO) with Social Media & Online Marketing.

Dana's passions include:

* Search Engine Optimization & Copywriting
* Online Marketing, Public Relations and Social Media
* Information Architecture & Planning
* Technical Training & Curriculum Development
* Web Development and Graphic Design

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Dana began a career in computing in 1984 and the Internet in 1996. Internet marketing provided the medium to merge interests in people, writing & technology.

Adjunct Faculty at Cal State University, Monterey Bay, 1999-2000

Corporate Trainer: Provided technology curriculum training for Sun Microsystems, Monterey Institute of International Studies, U.C. Santa Cruz Extension, General Colin Powell's Youth Peace Corp, PowerUp - America's Promise, Steve Young’s NFL YET Center. Guest Lecturer at University of Reno, Info. Technology

Author: Wrote “Traveling the Internet” for Sun Microsystems, a 100-page guide for how to travel safely and securely on the WWW, 2005.

B.S. (magna cum laude) in Telecommunications, Multimedia and Applied Computing, minor in Instructional Technology; A.A. in Business Administration. Studied Virtual Reality Modeling Language at the Naval Postgraduate School - focus on visual application for instructional design.

Goal? Be a Prof Mountain Biker when I grow up.

Dana Lookadoo’s Specialties:

Search Engine Optimization, Copywriting, Online Marketing, Search Advertising, Usability and Conversion, Ecommerce Development, Design, Web Development/Programming, Web Analytics, Training, Social Media and people power in marketing


Dana Lookadoo’s Experience

  • Conversational Marketer . SEO. Trainer . Writer

    Pixel Position

    (Marketing and Advertising industry)

    November 2003Present (4 years 11 months)

    Pixel Position is striving to be an information resource to help others:
    * understand online marketing today;
    * apply best practices for search engine optimization;
    * be involved in social media conversations.

    Dana's passions include:

    * Search Engine Optimization & Copywriting
    * Information Architecture & Planning
    * Technical Training & Curriculum Development
    * Web Development and Graphic Design
    * Marketing, Public Relations and Social Media

    Motto: Listen. Respond. Engage.

  • Director, Marketing & Communications

    R3 Media Group, Inc.

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2005January 2006 (7 months)

    R3 Media Group took event marketing and training to a new level while demonstrating products in realistic settings, opening horizons for retail partners, vendors and local communities.

    The company was passionate about education - working with store associates, customers, students and teachers. The goal was to inspire opportunity through the use of technology. Key clients included Wal-Mart, Sam's Club, Staples, Microsoft, Hewlett-Packard, Linksys and the who's who of technology.

    Dana Lookadoo helped them market, develop and implement dynamic retail sales training and educational programs based on the latest in technology – personal computers, home entertainment and consumer electronics.

    It was an honor to serve on the management team for 7 months until R3 closed with hopes of a restructure. However, it's been nice to return to helping clients with their online marketing efforts again.

  • CEO, Web Strategist

    uniquefocus, inc.

    (Privately Held; 1-10 employees; Internet industry)

    20002003 (3 years)

    Specialized in Web creation and Internet hosting. uniquefocus offered identity branding/logo development, rich-media creation, e-commerce and database programming as well as online promotion.

  • Adjunct Faculty

    Cal State University, Monterey Bay

    (Educational Institution; 51-200 employees; Higher Education industry)

    January 1999June 2000 (1 year 6 months)

    Taught Web Design for 3 semesters. Course included HTML coding, design, site design planning and storyboarding, client project management and more.


Dana Lookadoo’s Education

  • California State University-Monterey Bay

    BS, Telecommunications, Multimedia, Applied Computing

    Minor in Instructional Technology
    Studied Virtual Reality Modeling Language at Naval Postgraduate School

    Activities and Societies:
    Founder and President, Electric Eels
  • Hartnell College

    AA, Business Administration


Additional Information

Dana Lookadoo’s Websites:

Dana Lookadoo’s Interests:

Business Passion: eMarketing - the realm of marketing online with focus on SEO, link building, Web analytics, social media marketing, e-commerce, conversion / usability, training, education...helping others create a buzz about their online businesses. For Play: Cycling - road and mountain bike Health: mind, body and Spirit

Dana Lookadoo’s Groups:

SEOMoz.org, American Marketing Association, IWA/HWG, IEEE, ACM, Velo Bella Women's Cycling Team, Alta Alpina Cycling Club, Velo Club of Monterey, Lakeside Church in Folsom, CSUMB

  •    LinkedSEO
  •    SMX - Search Marketing Expo
  •    Search Engine Strategies Conference & Expo
  •    eMarketing Association Network
  •    Search Marketing Salon
  •    Search Engine Land
  •    JibberJobber - Career Management
  •    Tweeple
  •    Social Media Club
  •    Scary SEO

Dana Lookadoo’s Honors:

1999 Service Learning Award at Cal State University, Monterey Bay - Telecommunications, Multimedia, and Applied Computing. Exemplary Service Award received for contributions to Women's Resource Network, including non-profit website design, marketing planning, database development, and instructional technology documentation to be used for funding of national franchises.


Dana Lookadoo’s Contact Settings

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  • business deals
  • reference requests
  • getting back in touch

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