VP, Online Marketing Director at Blast Advanced Media
Sacramento, California Area
- Current
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- VP, Online Marketing Director at Blast Advanced Media
- Past
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- Search Marketing Optimizer at Yo Yo SEO, LLC
- Conversational SEO at Pixel Position
- Director, Marketing & Communications at R3 Media Group, Inc.
- CEO, Web Strategist at uniquefocus, inc.
- Adjunct Faculty at Cal State University, Monterey Bay
- Education
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- California State University-Monterey Bay
- Hartnell College
- Recommended
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4 people have recommended Dana - Connections
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273
connections
- Industry
- Marketing and Advertising
- Websites
Dana Lookadoo’s Summary
Dana Lookadoo is a Search Marketing Optimizer with a focus on Word-of-Mouth SEO.
Dana’s launching a new brand, Yo Yo SEO, to provide Search Marketing Optimization and Education based on the art and science of SEO and Social Media.
Dana Lookadoo founded Pixel Position in 2003 and is rebranding Pixel Position to serve as an entity that provides hosting services and domain registration.
Dana's passions include:
* Search Engine Optimization (SEO) & Copywriting
* Social Media Marketing & Engagement
* Information Architecture & Planning
* Website Usability & Conversion
* Technical Training & Curriculum Development
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Dana began a career in computing in 1984 and in the Internet in 1996. Internet marketing provided the medium to merge interests in people, writing & technology.
Education:
B.S. (magna cum laude) in Telecommunications, Multimedia and Applied Computing, minor in Instructional Technology
A.A. in Business Administration
Studied Virtual Reality Modeling Language at the Naval Postgraduate School - focus on visual application for instructional design.
Experience:
Adjunct Faculty at Cal State University, Monterey Bay, 1999-2000
Corporate Trainer:
Provided technology curriculum training for Sun Microsystems, Monterey Institute of International Studies, U.C. Santa Cruz Extension, General Colin Powell's Youth Peace Corp, PowerUp - America's Promise, Steve Young’s NFL YET Center. Guest Lecturer at University of Reno, Information Technology.
Author:
Wrote “Traveling the Internet” for Sun Microsystems, a 100-page guide for how to travel safely and securely on the WWW, 2005.
Goal:
Be a Professional Mountain Biker when I grow up. :-)
Dana Lookadoo’s Specialties:
Search Engine Optimization (SEO), Social Media Marketing (SMM), Copywriting, Usability and Conversion, Search Advertising, Ecommerce Development, Design, Web Development & Programming, Analytics, Training...and how all of this helps people!
Dana Lookadoo’s Experience
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VP, Online Marketing Director
Blast Advanced Media
(Privately Held; Online Media industry)
October 2009 — Present (2 months)
Dana’s roll as Online Marketing Director include:
* Execution and management of online marketing campaigns
* Strategic planning and execution of search engine optimization efforts
* Implementation and engagement in social media campaigns
* Collaboration with our usability and optimization efforts
* Oversight of email marketing and pay-per-click services
* Developing media and blogging strategies for clients and for Blast.
* Building out Blast's Online Marketing division. -
Search Marketing Optimizer
Yo Yo SEO, LLC
(Marketing and Advertising industry)
February 2009 — October 2009 (9 months)
YO YO SEO specializes in the art and science of search engine optimization, customer engagement, and helping site visitors find what they need. YO YO SEO serves select clients, and the new site will provide education and training about search and social marketing.
You're not On Your Own in SEO
Join the Conversation. It's Word-of-Mouth SEO!
Word-of-Mouth SEO is where Search Engine Optimization meets Social Media.
Site launch planned for August 2009! -
Conversational SEO
Pixel Position
(Marketing and Advertising industry)
November 2003 — January 2009 (5 years 3 months)
Dana Lookadoo is no longer formally operating as an agency under the Pixel Position umbrella. A rebranding is in process to DanaLookadoo.com. Dana is working as an independent Conversational SEO Consultant.
Previous services provided included:
* Search Engine Optimization & Copywriting
* Social Media Marketing
* Information Architecture & Strategic Planning
* Technical Training & Curriculum Development
* Web Development and Graphic Design -
Director, Marketing & Communications
R3 Media Group, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — January 2006 (7 months)
R3 Media Group took event marketing and training to a new level while demonstrating products in realistic settings, opening horizons for retail partners, vendors and local communities.
The company was passionate about education - working with store associates, customers, students and teachers. The goal was to inspire opportunity through the use of technology. Key clients included Wal-Mart, Sam's Club, Staples, Microsoft, Hewlett-Packard, Linksys and the who's who of technology.
Dana Lookadoo helped them market, develop and implement dynamic retail sales training and educational programs based on the latest in technology – personal computers, home entertainment and consumer electronics.
It was an honor to serve on the management team for 7 months until R3 closed with hopes of a restructure. However, it's been nice to return to helping clients with their online marketing efforts again. -
CEO, Web Strategist
uniquefocus, inc.
(Privately Held; 1-10 employees; Internet industry)
2000 — 2003 (3 years )
Specialized in Web creation and Internet hosting. uniquefocus offered identity branding/logo development, rich-media creation, e-commerce and database programming as well as online promotion.
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Adjunct Faculty
Cal State University, Monterey Bay
(Educational Institution; 51-200 employees; Higher Education industry)
January 1999 — June 2000 (1 year 6 months)
Taught Web Design for 3 semesters. Course included HTML coding, design, site design planning and storyboarding, client project management and more.
Dana Lookadoo’s Education
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California State University-Monterey Bay
BS , Telecommunications, Multimedia, Applied Computing
Minor in Instructional Technology
Studied Virtual Reality Modeling Language at Naval Postgraduate School- Activities and Societies:
- Founder and President, Electric Eels
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Hartnell College
AA , Business Administration
Additional Information
Dana Lookadoo’s Websites:
Dana Lookadoo’s Interests:
Business Passion: Conversational SEO aka Word-of-Mouth SEO - the realm of engaging online with focus on search engine optimization and building relationships with one's audience via Social Media, conversion / usability / user engagement, Web analytics, link building, e-commerce, training, education...helping others create a buzz about their online businesses. For Play: Cycling - road and mountain bike Health: mind, body and Spirit
Dana Lookadoo’s Groups:
American Marketing Association, IWA/HWG, IEEE, ACM, Velo Bella Women's Cycling Team, Alta Alpina Cycling Club, Velo Club of Monterey, Lakeside Church in Folsom, CSUMB
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LinkedSEO -
Inbound Marketers - For Marketing Professionals -
SMX - Search Marketing Expo -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
MarketingExperiments Optimization -
Search Marketing Salon -
Search Engine Land -
Twitter -
SearchEngineWatch.com Forums -
Social Media Marketing -
Searchnomics -
Social Media Mafia -
Tweeple -
Social Media Club -
Future Social Media -
Scary SEO -
Fans of Digsby -
Google Website Optimizer -
Masters of Customer Engagement -
IMbroadcast.com Events -
Search Engine Journal Contributors -
WordStream
Dana Lookadoo’s Honors:
1999 Service Learning Award at Cal State University, Monterey Bay - Telecommunications, Multimedia, and Applied Computing. Exemplary Service Award received for contributions to Women's Resource Network, including non-profit website design, marketing planning, database development, and instructional technology documentation to be used for funding of national franchises.
Dana Lookadoo’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
