Lon Cohen

Current

• Director of Online Communications at ALS Association Greater New York Chapter
• Writer/Journalist at Lon S. Cohen

Past

• Social Media Manager at New York Film Academy
• Regional Sales & Marketing Manager at M&T Bank
• Senior Marketing Design at Hearst Magazines

• Senior Designer at Country Living Magazine
• Marketing & Editorial Designer at Art in America/Brant

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2 more...

Education

• Long Island University, Southampton Campus
• State University of New York College at Buffalo
• State University of New York - System

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Recommended

4 people have recommended Lon

Connections

236 connections

Industry

Marketing and Advertising

Lon Cohen’s Summary

In my award-winning career I have fifteen years of broad-ranging experience including extensive work in strategic multi-channel marketing and communications, journalism, social media, content management, website optimization for design, user-experience and search-engine results, and leadership in management committees and advisory boards. I have strong technical skills and unique mix of nonprofit, banking, magazine publication and editorial experience. My writing has appeared in many national and local publications including Hamptons.com, Long Island Pulse, The Hauppauge Reporter, Mashable.com, Paste Magazine, Geek Monthly, US Banker, and Banking New York.

Clips can be found at: http://www.delicious.com/obilon/writer

Lon Cohen’s Specialties:

Website Management, Social Media, Journalism, Media Pitches, Word, Excel, PowerPoint, Dreamweaver, Adobe Illustrator, Adobe Photoshop, Quark, Apple OSX, Microsoft Windows XP.

Lon Cohen’s Experience

• Director of Online Communications

  ALS Association Greater New York Chapter

  (Non-Profit; Non-Profit Organization Management industry)

  June 2008 — Present (1 year 6 months)

  • Manage a comprehensive online communications and public relations program to advance our mission, support fundraising and increase awareness.
  • Administer entire www.als-ny.org website content, design, user experience.
  • Engage with a significant community on Facebook and Twitter.
  • Curate and edit blog posts from regular and guest writers on chapter’s official blog.
  • Seek out new contributors to enhance blog’s interest to readers and offer a diverse point of view.
  • Ensure our presence on all relevant Social Media Networks.
  • Continually work to improve SEO and track web analytics.
  • Write media pitches resulting in stories and quotes in major news outlets.
  • Produce original bylined articles for a variety of publications.
  • Won The ALS Association’s 2009 National Brand Identity and Public Awareness Award.

• Writer/Journalist

  Lon S. Cohen

  (Writing and Editing industry)

  January 2003 — Present (6 years 11 months)

  • Contributing writer to Mashable.com, Paste Magazine, Geek Monthly, US Banker, Banking New York, Long Island Pulse, Hamptons.com and many more publications.
  * Clips can be found at delicious.com/obilon/writer
  • Significant following and authority @obilon for my expert opinion and articles on Social Media.
  • Blog about Social Media at lonscohen.com/blog.
  • Personal blog at cohenside.blogger.com.

• Social Media Manager

  New York Film Academy

  (Educational Institution; Entertainment industry)

  January 2008 — June 2008 (6 months)

  • Managed all social media efforts engaging students and filmmakers on a variety of websites.
  • Used multiple video and blogging platforms to highlight student films created in film school.
  • Created three blogs about student life, movies and behind the scenes in film industry.
  • Packaged engaging video and editorial content for website.
  • Provided analytic reports for all website traffic.

• Regional Sales & Marketing Manager

  M&T Bank

  (Public Company; MTB; Banking industry)

  December 2001 — December 2007 (6 years 1 month)

  • Directed marketing and sales for Long Island region.
  • Created workflow and procedures for web-based, opt-in lead generation program sustaining superior lead-to-closing ratio of twice closest competing region.
  • Increased net profit contribution per product unit by 197%; reduced expenses by 25%.
  • Maintained budget in excess of $1,000,000.

• Senior Marketing Design

  Hearst Magazines

  (Privately Held; Publishing industry)

  August 1997 — December 2001 (4 years 5 months)

  - Developed influential marketing to sell ad pages and elicit reader response.
  - Responsible for direction, design, production and distribution of all collateral.
  - Translated market research and trend data into appealing visuals.
  - Developed and coordinated means to seek regular input from readers regarding programs and services, and publication’s effectiveness and relevance.
  - Work with internal departments to further develop and produce communications; evaluate message effectiveness and seek opportunities to assist in promotion to clients.
  - Oversaw development and implementation of support materials.

• Senior Designer

  Country Living Magazine

  (Publishing industry)

  August 1997 — December 2001 (4 years 5 months)

  - Managed the Marketing Design Department of Country Living Magazine.
  - Coordinated all internal departments to strategize magazine ad sales.
  - Project Manager for Multimedia presentations and Internet Presence.

• Marketing & Editorial Designer

  Art in America/Brant

  (Privately Held; 11-50 employees; Publishing industry)

  June 1996 — August 1997 (1 year 3 months)

  - Designed editorial, marketing and advertising for Art in America, Antiques
  and Interview magazines.
  - Ensured visual articulation of desired editorial image and positioning.
  - Developed multi-channel advertising plans for major art galleries.

Lon Cohen’s Education

• Long Island University, Southampton Campus

  None , 2005 Writer's Conference , 2005 — 2005

• State University of New York College at Buffalo

  Bachelors , Advertising , 1991 — 1993

  Activities and Societies:

  Graphic Design Club, Sigma Tau Gamma

• State University of New York - System

  Associates , Advertising , 1989 — 1991

Additional Information

Lon Cohen’s Interests:

writing, music, reading, science fiction, fantasy, movies, Apple, design, art,

Lon Cohen’s Groups:

Southampton Writer's Conference 2005, Worldcon 2001

•    Sigma Tau Gamma Fraternity - Official
•    Science Fiction readers, writers, and collectors
•    Journalist and Journalism
•    A Job Needed - A Job Posted
•    Long Island's Most Successful Business People
•    Third Annual Mobile Commerce Summit

Lon Cohen’s Honors:

2009 Brand Identity and Public Awareness Award in Strategic Communications Planning.

Lon Cohen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch