Director of eCommerce
Miami/Fort Lauderdale Area
- Current
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- Director of eCommerce at CompUSA.com
- Past
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- Radio Personality at Into Tommorrow with Dave Graveline
- Consultant at OY9 Media Networks
- CEO at EyeServe Network
- Director of eCommerce at TigerDirect.com
- VP Digital Sales at WorldWidePetSupply.com
- Director of Data Operations at Ron Weber and Associates, Inc.
- Application Developer / Trainer / Site Installation at Source Data Systems, Inc.
- IT Director at Advanced Data-Comm
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- Websites
Lonny Paul’s Summary
Over 20 years in the direct marketing industry I've done it all - including application development, site layout and design, back-office application specification, blog development, web 2.0 strategies, online video strategy and management, video production for online consumption, search engine marketing and relationship management.
I approach each task with a full view of the playing field - looking for every nuance and opportunity to leverage into greatness.
There are many unturned stones.
Lonny Paul’s Specialties:
eCommerce marketing guru, over 20 yrs experience in multi-channel marketing-visionary on internet trends, new channels of development.
In-House Video Productions, Podcast and interactive media extensions to one's operation.
Biggest problem - IDIOTS. People flailing blindly in the dark not realizing they hadn't opened their eyes.
At the center of every problem is a simple, logical solution.
Lonny Paul’s Experience
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Director of eCommerce
CompUSA.com
(Public Company; 1001-5000 employees; SYX; Consumer Electronics industry)
December 2006 — Present (1 year 11 months)
Site development and enhancement
Search Engine Optimization
eCommerce Strategy
Relationship Development
Email Marketing Strategy and Planning
Blog and Resource Site Development
Brand management/monitoring/development
Public Relations
Consult with executive management on new opportunities
Trademark violation monitoring and resolution
Cybersquatting management
Domain development
Process Review and Evaluation
Promotional Project Development
Online media syndication
Video production supervision -
Radio Personality
Into Tommorrow with Dave Graveline
(Privately Held; 11-50 employees; Broadcast Media industry)
November 2006 — February 2007 (4 months)
As myself, I am a resident team member of the 'Into Tomorrow with Dave Graveline' Technology radio show, broadcast weekly on over 120 local affiliates nationwide, plus XM, Sirius and the Armed Forces Radio Network.
Our weekly 3 hour radio show explores all of the current and upcoming technology, computers and other related news and topics with callers and interviews. I am an on-air personality on each weekly show.
Now celebrating it's 12th year, Into Tomorrow is a VIP broadcaster at nearly every electronics trade show in the world - watch for us at CES!
(Due to time constraints I was no longer to uphold this obligation.) -
Consultant
OY9 Media Networks
(Privately Held; 1-10 employees; Internet industry)
July 2006 — December 2006 (6 months)
Provide common-sense solutions to clients for online exposure, natural SEO, concept evaluation and extrapolation, idea generation, cybersquatter elimination, UDRP filing, domain trademark violation recovery, WordPress custom site development, process evaluation and other tasks as contracted. Ad network development, blog network launch, eCommerce implementations.
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CEO
EyeServe Network
(Privately Held; 11-50 employees; Internet industry)
December 2005 — June 2006 (7 months)
Strategy and planning for some of the largest launches the internet space has seen in some time will be a full-time task in addition to negotiation of incredible partner relationships, leveraging the largest names in the business in support of our company mantra.
Coordination of new network launches and specific direction of a new product suite destined to provide comprehensive solutions to the mid-to medium sized online marketer.
Empowering employees to find their way while maintaining an on-schedule primary track will lead to greater creativity, out of the box thinking and should result in the buzz of the year. -
Director of eCommerce
TigerDirect.com
(Public Company; 1001-5000 employees; SYX; Internet industry)
March 2000 — November 2005 (5 years 9 months)
As the Director of eCommerce at TigerDirect, my multi-faceted role has included:
The development of content structure for optimized 're-purposing' of data and optimization for search engine placement.
Management of content team and coordiation with creative for all photography of products;
Negotiation of marketing plans and efforts both internally and with third-party companies for product launch;
product sales promotion; placement on direct response television;
new product category development;
third-party fulfillment agreements;
integrated merchandising plans for services (including domains, cellular services, etc); development of email marketing program;
monitoring of company trademarks, patents and domain-name right infringers/use of non-legal actions to recapture;
appear on national broadcast live talk radio with several shows throughout the month; -
VP Digital Sales
WorldWidePetSupply.com
(Privately Held; 1-10 employees; Internet industry)
January 1999 — April 2000 (1 year 4 months)
Launched WorldWidePetSupply.com one of the first full-line online pet stores; and a pioneering venture which shipped live fish, coral, rock and other aquaria from the site as well.
Without expending a single dollar on advertising, we grossed $1MM in sales, year 1 with 60% profit.
Site was built on YahooStore platform (VIaWeb) and was extremely successful, for nascent Internet days and low-profile retailer. Was featured in several trade publications for search engine optimization articles.
100% site building, day-to-day operations and all over company functions were handled by myself (although I tried not to pack boxes too often.). -
Director of Data Operations
Ron Weber and Associates, Inc.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 1991 — July 1994 (3 years 6 months)
Operation of distributed telecom centers; Primary support provider in absence of software vendor; development of aggregated reporting sytem, polling remote locations for data files in disparate formats for summary from top to bottom of all operations, company wide daily after several failed attempts by primary software vendor; integration of database operations into telephone switches for interface with predictive dialing systems.
Development of marketing programs for MBNA, Philip Morris, AOL, Prodigy and other large national clients.
Overview and supervised overall IT operations nationwide, coordinating all operations with a remote manager at each location to ensure execution of daily operations. -
Application Developer / Trainer / Site Installation
Source Data Systems, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
January 1988 — March 1991 (3 years 3 months)
Source Data Systems developed a multi-user Operating System allowing up to 120 workstations from a single 386-based PC. SDS leveraged this integration into predicative dialing applications integrating Dialogic boards and Sold State telephone switch.
Primary developer of new application development, including utilization of extended ASCII characters on terminals to emulate a windows-like experience for the first time; developed applications for deployment by clients to utilize minimally-trained staff to setup and operate the system, campaigns and reporting.
Lead developer on the Philip Morris account, providing real-time development modifications and distributed code deployment to over 10 call centers in the US.
Lead developer on the TelecomUSA/MCI account, providing on-site development when a corporate takeover required that 20 callcenters get updated applications (developed from scratch); training and deployment within a one week period. -
IT Director
Advanced Data-Comm
(Privately Held; 51-200 employees; Information Technology and Services industry)
1985 — 1987 (2 years)
Coordinated efforts of a multi-channel marketing company's IT department, supporting approximately 70 users on bleeding-edge hardware and proprietary operating system. Provide data updates, exhanges and convert data from an array of formats to a standardized format for writing to tape and input into the system.
Developed customized inbound call processing application for Pepsi-Cola and 3M, outbound call processing applications for capture and validation of data via automated call handers; development of marketing campaigns for clients; output of multi-format campaign direct-mail pieces through coordinated systems in local and remote systems.
Additional Information
Lonny Paul’s Websites:
Lonny Paul’s Interests:
Search Engine Optimization, Customer Usability and Design; Micropayments; Alternative Payment Methods; "MashUPs"; Web 2.0; Micro-targeted marketing; Customer Profiling
Lonny Paul’s Groups:
Web Analytics Association, Advisory Board Member
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MiamiLink.org
Lonny Paul’s Honors:
Resident 'Computer Guru' - 'Into Tomorrow with Dave Graveline' Radio Show broadcast nationwide on over 110 stations, XM, Sirius and the Armed Forces Radio Network weekly!
Lonny Paul’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
