Anthony Sharot [anthonysharot@hotmail.com]

Current

Online Marketing Executive (part-time) at Epoq Group
Search Marketing Director at Market Appeal SEO

Past

Search Marketing Consultant at TrustedPlaces
Search Marketing Consultant at Zubka.com
Online Marketing Consultant at Cyber-Duck

Technical Marketing Assistant at QBS Software - Software Reseller
Owner at WriteCVs
Associate Consultant at Idealpeople
Recruitment Consultant at Sales Link Services
Electronic Engineer at Elmdene International Ltd.

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Education

Brunel University
Brunel University

Recommended

4 people have recommended Anthony

Connections

500+ connections

Industry

Internet

Websites

Anthony Sharot [anthonysharot@hotmail.com]’s Summary

A search marketing specialist who increases websites' traffic, stickiness and sales through the coordinated refinement of search marketing channels (SEO, PPC, Analytics and Convesion Enhancement) in a comprehensive and cost effective manner.

Employing optimised Google AdWords pay-per-click (PPC) campaigns as a short term traffic solution and organic search engine optimisation for cost effective long term lead and sales generation combined with integrated analytics to track and monitor performance and to improve ongoing business intelligence and online ROI.

Clients include:

- Barracuda-Digital
- Pancentric.com
- WebStarsltd.com
- EQCreative.com

- SongKick.com
- TrustedPlaces.com

- InvestecAssetManagement.com

- Zubka.com

Anthony Sharot [anthonysharot@hotmail.com]’s Specialties:

Organic search engine optimisation (SEO), Google AdWords pay-per-click (PPC) campaign creation and management including enticing ad writing and the use of integrated analytics to track each click's value plus meta tag optimisation, structural site SEO for improved search engine visibility, internet recruitment and B2B and B2C buying process psychology.

Anthony Sharot [anthonysharot@hotmail.com]’s Experience

Online Marketing Executive (part-time)

Epoq Group

(Legal Services industry)

October 2006 — Present (2 years)

Web Marketing executive in charge of organic search engine optimisation, pay-per-click marketing, web strategy and web analytics for Epoq Legal's websites including:

www.halifaxlegalsolutions.co.uk
www.natwestriskremedy.co.uk
www.rbsriskremedy.co.uk
www.desktoplawyer.co.uk
www.mylawyer.co.uk
www.epoq.co.uk
Search Marketing Director

Market Appeal SEO

(Marketing and Advertising industry)

May 2006 — Present (2 years 5 months)

A search engine optimisation (SEO), pay-per-click (PPC) and web analytics consultancy dedicated to increasing leads, traffic and sales for e-commerce sites in London, the UK and beyond.

Aside from Epoq, who employ me to manage their online marketing two days per week, all contracts since October 2006 are clients of my SEO company Market Appeal.

A selection of recent clients are listed below. I've lead or assisted with over 50 SEO, PPC and analytics projects over the past two years.

- SongKick.com
- TrustedPlaces.com
- SavoyStewart.com
- InvestecAssetManagement.com
- BibbyFinancialServices.com
- Zubka.com

Agency clients include:

- Pancentric.com
- WebStarsltd.com
- EQCreative.com
- GraphicAppeal.com
- KingBee.com
- Cyber-Duck.co.uk

I'm always on the look out for a new chalenge, so if your site is struggling to reach its full potential then I'd be happy to discuss how I can help.

Please call me on 07956 990 216 or email me at anthony@marketappeal.co.uk
Search Marketing Consultant

TrustedPlaces

(Privately Held; 1-10 employees; Internet industry)

November 2007 — May 2008 (7 months)

Organic and Paid Google Search Specialist co-ordinating in-house search optimisation for TrustedPlaces.com a leading social-local review directory.

Prioritised and oversaw the implementation of SEO recommendations from assorted sources including external agencies and consultants, current industry best practice and cutting-edge competitor search strategy and backlink analysis.

Reconfigured analytics software to improve tracking capabilities and conducted detailed analysis to identify problem processes and highlight promising marketing opportunities.

Search traffic has doubled over the past six months and continues to increase steadily.
Search Marketing Consultant

Zubka.com

(Privately Held; 1-10 employees; Human Resources industry)

February 2007 — September 2007 (8 months)

Assisting with SEO, PPC, email marketing and interpretation of analytics data to guide site conversion improvements and website usability optimisation for Zubka.com a Web 2.0 referral recruitment platform with a profitable new twist.
Online Marketing Consultant

Cyber-Duck

(Privately Held; 1-10 employees; Information Technology and Services industry)

February 2007 — February 2007 (1 month)

Primarily focused on keyword/keyphrase research and selection for SEO optimisation.
Technical Marketing Assistant

QBS Software - Software Reseller

(Privately Held; 11-50 employees; Computer Software industry)

August 2006 — October 2006 (3 months)

Constantly updating the content of the QBS Software e-commerce website to keep track of the version changes to its several hundred software titles, as well as creating including special promotional pages, and the compilation of niche targeted mailshots and the technical monthly newsletter.
Owner

WriteCVs

(Marketing and Advertising industry)

March 2006 — July 2006 (5 months)

CV Writer specialising in Professional Technical and Executive CVs designed to appeal to leading UK employers.

Transforming under-performing CVs into sharpened sales tools that pre-sell, helping clients to secure the interviews they deserved quicker and with less stress.
Associate Consultant

Idealpeople

(Privately Held; 11-50 employees; Staffing and Recruiting industry)

December 2004 — March 2006 (1 year 4 months)

Focused on specialist technology recruitment to the broadcast, embedded, multimedia and e-commerce sectors.

Typical skill sets include software engineering, RF/IC hardware design, testing, marketing/communications and (pre)sales and project/programme management at all levels from graduates to managers and CxOs. Salaries mainly in the £20-80k range.
Recruitment Consultant

Sales Link Services

(Staffing and Recruiting industry)

2004 — 2004 (less than a year)

Specialist long-term and short notice contract recruitment to the New Home Sales industry nationwide.
Electronic Engineer

Elmdene International Ltd.

(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)

October 1997 — June 1998 (9 months)

Nine months working as a Trainee R & D Engineer for a building security systems manufacturer in Portsmouth designing an automated test station for their best selling alarm unit, for clients such as ADT.

Anthony Sharot [anthonysharot@hotmail.com]’s Education

Brunel University

MA, Psychoanalytic Studies, 2002 — 2004

A grounding in psychology, psychoanalysis and academic research focused on the teaching of Freud and Lacan and cumulating in the writing of a 15,000 word thesis on the relationship between speech and psychosis.

Activities and Societies:

Skiing and Jeet Kune Do Kung-Fu.
Brunel University

BEng, Electrical and Electronic Engineering, 2000 — 2002

My final year specialisation was Audio Electronics and Acoustics.

Final year project: "The PSpice analysis and optimisation of a novel differential audio power amplifier".

Activities and Societies:

Skiing Racing Team