Craig Peters

Current

Co-Founder at BuxMont Digital
Founder and President at CKPcreative, LLC

Past

Director, Online Marketing and Communications at kajeet
Manager, Online Marketing at Feld Entertainment
Publisher at Kappa Publishing

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Education

Colgate University

Recommended

9 people have recommended Craig

Connections

315 connections

Industry

Marketing and Advertising

Websites

Craig Peters’s Summary

I've developed and implemented award-winning content and successful online marketing programs for a wide variety of companies -- including some of the best-known entertainment brands on the planet.

My online content has received A and A+ ratings from Entertainment Weekly. My e-mail marketing programs for Feld Entertainment delivered returns that typically tripled industry averages. My online marketing plans are devoid of smoke and mirrors and built to succeed.

I've been living online since Prodigy was hailed as the Next Big Thing. Before that I did everything and then some during my 15 years in newsstand magazine publishing: writing, editing, advertising, marketing and even some on-camera television work that proved conclusively there's nothing left to upload to YouTube.

I've written more copy than I care to think about. Most of it's been published, including about three dozen books (mostly for the grade school market), hundreds of magazine articles, press kits, DVD scripts and a boatload more ... even a bunch of instruction manuals for videogames you've probably played.

As director of online marketing and communications for kajeet I took a ride on the startup rollercoaster. It was definitely an E-ticket attraction and would make a great business case study for someone someday.

In 2004 I founded CKPcreative, an agency specializing in custom editorial, Internet marketing and digital project management. I serve a broad range of clients in a diverse range of industries. Learn more at http://www.ckpcreative.com

I blog daily at http://www.lohad.com and for the last several years have blogged ad:tech New York for Adrants. I've spoken at conferences like Kid Power and Virtual Worlds and have served as a judge for the ad:tech Interactive Awards.

Jerry Seinfeld pretty much nailed it when he said: "Once you start doing only what you've already proven you can do, you're on the road to death."

(last updated: July 2008)

Craig Peters’s Specialties:

(in alphabetical order) blog marketing and communications, branding and identity, content strategies, copywriting, digital project management, DVD marketing and publicity, editorial development, e-mail marketing, keyword advertising, marketing communications, marketing to families, marketing to kids, marketing to moms, marketing to tweens, newsletters, online marketing, search engine optimization, SEO copywriting, social networking, Web content, Web site analytics, Web site architecture. Whew.

Craig Peters’s Experience

Co-Founder

BuxMont Digital

(Marketing and Advertising industry)

June 2009 — Present (6 months)

BuxMont Digital specializes in connecting Bucks and Montgomery County businesses with customers -- and potential customers -- through smart social media marketing and promotions.
Founder and President

CKPcreative, LLC

(Marketing and Advertising industry)

2004 — Present (5 years )

CKPcreative specializes in custom editorial, Internet marketing and digital project management (and more!) for a diverse range of clients from scrappy startups to long-established brands to the proverbial everything in between. (I'm also fleshing out details of a terrific new business idea if you happen to know a VC who might have a million bucks to invest wisely.)
Director, Online Marketing and Communications

kajeet

(Telecommunications industry)

2006 — 2008 (2 years )

Known throughout the company as "the voice of kajeet," I was deeply involved in developing and maintaining this startup company’s brand positioning, corporate and brand voice, online and offline marketing strategies and non-traditional marketing efforts, including blog and podcast advertising, social networking strategies and the proverbial "much more" for this tween-focused MVNO. I continue to provide many of these services through CKPcreative.
Manager, Online Marketing

Feld Entertainment

(Entertainment industry)

1996 — 2005 (9 years )

Developed and implemented online marketing and content strategies for globally known entertainment brands including Ringling Bros. and Barnum & Bailey, Disney On Ice, Siegfried & Roy and others.
Publisher

Kappa Publishing

(Publishing industry)

1992 — 1996 (4 years )

Responsible for production of a sports and entertainment magazine group consisting of nearly 200 releases annually. Managed an internal art and editorial staff of 12 and a freelance staff of 10.

Craig Peters’s Education

Colgate University

B.A. , English, Philosophy , 1976 — 1980

Additional Information

Craig Peters’s Websites:

Craig Peters’s Interests:

Oh, so many (and so little time) ... let's see ... there's music (yes, I have 160 gigs on my iPod!) ... my kids (when did my son get old enough for high school? worse, when did my daughter get old enough to be in college?) ... golf (my handicap? finishing my swing with my weight on the wrong foot) ... great movies (does it get much better than To Kill A Mockingbird or 12 Angry Men or Inherit the Wind or Fail Safe or Dr. Strangelove or Young Frankenstein or -- by the way, I like movies in color, too) (BTW: I am not a LION, so don't feel bad if I don't accept your invitation to connect; I try to keep my network limited to those I know, have done work with in the past, or am working with currently.)