Engineer of Creative Identity, Jeff Fisher LogoMotives • Author: Identity Crisis!/Savvy Designer's Guide to Success
Portland, Oregon Area
Engineer of Creative Identity, Jeff Fisher LogoMotives • Author: Identity Crisis!/Savvy Designer's Guide to Success
Portland, Oregon Area
Jeff Fisher LogoMotives engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on the right track.
Fisher's book, "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands " was released by HOW Books in late 2007. His first book, "The Savvy Designer's Guide to Success," hit bookstore shelves in late 2004.
In addition to providing identity design services to businesses & organizations, Fisher is an author, magazine writer, & lecturer - often speaking to high school & university classes, design organizations, & business groups about identity, design & marketing.
Fisher has been published in HOW, Designer (UCDA), ASMP Bulletin & other publications. Writings have been posted on the sites CreativeLatitude.com, No-Spec.com, Graphics.com, biznik.com, his blog - bLog-oMotives - & elsewhere.
(Graphic Design industry)
September 1980 — Present (28 years 11 months)
Jeff Fisher, the Engineer of Creative Identity for the one-person design shop Jeff Fisher LogoMotives, has been designing logos, creating corporate identity systems and branding organizations, businesses and products for over 30 years. Clients have included one-person entrepreneurial companies, education facilities, non- profit organizations, government agencies, professional sports teams and international corporations.
(Apparel & Fashion industry)
1986 — 1987 (1 year)
(Marketing and Advertising industry)
1984 — 1985 (1 year)
(Non-Profit Organization Management industry)
1982 — 1984 (2 years)
Journalism, Art History, Graphic Design 1974 — 1980
1970 — 1974
Jeff Fisher, the Engineer of Creative Identity, has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in over 100 publications about logos, the business of graphic design, and small business marketing.