Lloyd Melnick

Current

• Volunteer - Strategic Planning at TROSA
• Chief Customer Officer at Merscom LLC

Past

• Founder at Octagon Entertainment
• Analyst at US Government

Education

• Duke University - The Fuqua School of Business
• University of Limerick
• The Johns Hopkins University

see less...

Recommended

27 people have recommended Lloyd

Connections

500+ connections

Industry

Computer Games

Websites

• My Company

Lloyd Melnick’s Summary

I have been involved with publishing and licensing social media (Facebook, MySpace, etc) and casual video games for over 16 years. As Chief Customer Officer of Merscom, I have built Merscom's licensing and co-production relationships with numerous media companies, including Lifetime, Starz Entertainment/Overture Films, Lionsgate, CBS, CAA, Paramount, Showtime, National Geographic and Granada Ventures.

I am currently spearheading the launch of over twenty Facebook games, some using high profile properties for the first time in the social space. These include games based on blockbuster movies and popular television series.

I was responsible for building Merscom’s relationship with Starz Media, which resulted in the first casual downloadable game released concurrently with with a major motion picture release, Righteous Kill starring Robert Deniro and Al Pacino. Righteous Kill generated a 9X ROI for both Merscom and Starz and helped the movie attract a 51% female audience. I also played a key role in the development and launch of Merscom’s number one hit title, Blood Ties, building a relationship with Lifetime Networks, selecting the game’s developer and managing the launch.

Lloyd Melnick’s Specialties:

· Media co-productions and co-financing
· International business development
· Fund raising
· General management
· Recruiting strategies
· Advertising/promotions
· US retail distribution
· Negotiation skills
· Strategic planning
· Licensing strategy
· Start-up operations
· Competitive maneuvering

Lloyd Melnick’s Experience

• Volunteer - Strategic Planning

  TROSA

  (Non-Profit Organization Management industry)

  May 2008 — Present (1 year 8 months)

  As a volunteer at TROSA, I am responsible for investigating and launching new businesses that provide both revenue for TROSA and opportunities for TROSA graduates. TROSA is a comprehensive, long-term, residential substance abuse recovery program located in Durham, North Carolina. Founded in 1994, TROSA is now the largest state-licensed residential therapeutic community in North Carolina and is widely respected for its innovative entrepreneurial approach to the pervasive issue of substance abuse.

• Chief Customer Officer

  Merscom LLC

  (Computer Games industry)

  June 1993 — Present (16 years 7 months)

  Building strategic relationships with media companies, portals, in-game advertising companies and international distributors. Responsible for maintaining and growing Merscom's co-production and licensing arrangements to create games based on movies, television shows and books; placing Merscom's titles on all available on-line channels and arranging distribution and co-publishing throughout Europe and Asia.

• Founder

  Octagon Entertainment

  (Privately Held; 11-50 employees; Computer Games industry)

  June 1993 — October 1999 (6 years 5 months)

• Analyst

  US Government

  (Government Agency; 10,001 or more employees; International Affairs industry)

  July 1987 — August 1990 (3 years 2 months)

  Responsible for analyzing political and economic developments in strategic southern African country. Regularly briefed key policy makers on current situation and future prognosis.

Lloyd Melnick’s Education

• Duke University - The Fuqua School of Business

  MBA , 1991 — 1993

  Semester abroad at Copenhagen Business School

  Activities and Societies:

  Co-President International Business Club

• University of Limerick

  MA , European Integration , 1990 — 1992

• The Johns Hopkins University

  BA , Political Economy and Psychology , 1983 — 1987

  Dean's List

  Activities and Societies:

  Delta Upsilon, News Director WJHU, Model UN

Additional Information

Lloyd Melnick’s Websites:

• My Company

Lloyd Melnick’s Interests:

Business opportunities, management training, food, wine, Duke basketball

Lloyd Melnick’s Groups:

Standard & Poor's Vista Research's Society of Industry Leaders, Casual Games Association, Fuqua School of Business

•    Gaming People - The Gaming People Expert Network (+10.000)
•    Delta Upsilon International Fraternity
•    Duke MBA, The Fuqua School of Business
•    Duke University, The Fuqua School of Business MBA Alumni
•    Online Advertising Professionals
•    Johns Hopkins University Alumni
•    Casual Games
•    World Gaming Executives
•    Social Media Marketing
•    Music and Entertainment Professionals
•    Hooray for Hollyworld!
•    Entertainment Industry
•    Media & Entertainment Professionals
•    University of Limerick Alumni Association
•    virtual goods
•    Chief Customer Officer (CCO) Network
•    DukeGEN - Video Games Entrepreneurship Interest Group
•    Social Game Developers
•    Microtransactions & Virtual Goods
•    Facebook Professional Developers

Lloyd Melnick’s Honors:

In 1989, my analysis and prognosis for the European online sector was published in the Journal of European Business. This article was one of the first pedagogical works to bring attention to the huge potential of this market.

Lloyd Melnick’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch