Lisa Kirschner

Current

• Project Manager and Content Expert at Flair Interactive Services Inc. (Self-employed)

Past

• Senior Content Strategist at divine
• Content Strategist at marchFIRST
• Senior Content Strategist at USWeb

• Technical Editor at John William Roberts & Associates
• Marketing Coordinator at Ellett Brothers
• Technical Writer (internship) at CE Software
• Reporter/Lead Editor at The BOMB Yearbook, Iowa State University

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Education

• Iowa State University

Recommended

7 people have recommended Lisa

Connections

203 connections

Industry

Internet

Websites

• My Website

Lisa Kirschner’s Summary

Project manager and content expert with over 15 years of experience planning, developing and managing projects and content for digital and print media. Currently seeking contract/freelance projects.

Proficient in HTML, XHTML, CSS, Javascript, MS Project, Visio, Photoshop, Fireworks, Dreamweaver, other HTML editors, various e-commerce tools, various content management systems, and more.

Experienced at planning and conducting user research (surveys, interviews, focus groups, shadowing, usability testing); conducting content audits, inventories and migration plans; and conducting heuristic evaluations and usability analyses. Often wear multiple hats and am adept at interfacing with technical resources (front- and back-end), managing large teams of resources and working with senior-level executives.

Lisa Kirschner’s Specialties:

Have published over 200 technical and nontechnical articles in magazines, newspapers, newsletters, Web sites, and other publications.

Lisa Kirschner’s Experience

• Project Manager and Content Expert

  Flair Interactive Services Inc. (Self-employed)

  (Self-Employed; 11-50 employees; Internet industry)

  May 1995 — Present (14 years 3 months)

  -Founded consulting company specializing in content strategy, content management and content development for digital and print projects
  -Plan, develop, migrate, load and manage content for large-scale (10,000-page or greater) Web sites, intranets, extranets and portals, including marketing and product content, instructional text, error messages, forms, email campaigns, promotions, landing pages, microsites, SEO content and PPC campaigns.
  -Plan, write, edit and manage copy for print projects, including magazine and newspaper articles, brochures, direct mail, catalogs, publications, newsletters and other corporate marketing materials.
  -Flair was featured in Business Week and named as one of the Top 100 Women-Owned businesses in IL. Certified as a Women-Business Enterprise (WBE).
  -Clients have included Sears, McDonald’s, Zebra Technologies, Northern Trust, Orbitz.com, Equity Office Properties, the Chicago Tribune, Office.com, and various others.

• Senior Content Strategist

  divine

  (Internet industry)

  2002 — 2003 (1 year)

  -Lead consultant for a software and professional services consulting firm
  -Produced content for public Web sites, corporate intranets, portals, tutorials and Help systems for Fortune 500 companies and start-ups
  -Managed teams of content, information architecture and usability experts to ensure timely and accurate completion of high-quality user experience deliverables
  -Planned, created and reviewed site maps, content asset evaluations, content migration plans, style guides, content gap analyses, wireframes, process flows, focus group deliverables and other user experience deliverables as needed
  -Worked with developers, programmers, visual designers, brand strategists, business stakeholders and other team members on a daily basis

• Content Strategist

  marchFIRST

  (Public Company; Internet industry)

  2000 — 2002 (2 years)

  -My employer, marchFIRST, was bought out by divine
  -See divine description for detailed list of responsibilities

• Senior Content Strategist

  USWeb

  (Internet industry)

  1999 — 2000 (1 year)

  -USWeb/CKS was bought out by marchFIRST, then divine
  -See divine description for detailed list of responsibilities

• Technical Editor

  John William Roberts & Associates

  (Privately Held; Publishing industry)

  1998 — 1999 (1 year)

  -Technical editor for a monthly technical journal, Cutting Tool Engineering
  -Responsible for writing, editing, managing freelancers, working with vendors and editorial planning
  -Key player in development of company Web site

• Marketing Coordinator

  Ellett Brothers

  (Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

  1994 — 1995 (1 year)

  -Marketing communication specialist for a sporting goods distributor
  -Produced catalogs, brochures, press releases and other marketing materials
  -Responsibilities included writing, editing and page layout

• Technical Writer (internship)

  CE Software

  (Privately Held; 1001-5000 employees; Computer Software industry)

  September 1992 — May 1993 (9 months)

  -Technical writer in documentation group at software company
  -Wrote, edited and managed content for multiple pieces (newsletters, instruction booklets, manuals, technical documentation and more)
  -Proofread software manuals for various software products
  -Created indices for various software manuals
  -Interviewed subject matter experts in various departments for news stories, articles and newsletters

• Reporter/Lead Editor

  The BOMB Yearbook, Iowa State University

  (Educational Institution; 11-50 employees; Publishing industry)

  August 1991 — May 1993 (1 year 10 months)

   Wrote feature articles for large university yearbook
  -Conducted face-to-face and phone interviews for various stories
  -Lead editor for two years in a row
  -Developed story ideas with other editors
  -Scheduled and assigned stories to other writers
  -Reviewed proofs and galleys as needed
  -Completed other administrative duties as required

Lisa Kirschner’s Education

• Iowa State University

  1989 — 1993

Additional Information

Lisa Kirschner’s Websites:

• My Website

Lisa Kirschner’s Interests:

Writing, editing, travel, cooking, scrapbooking

Lisa Kirschner’s Groups:

eMarketing Association, Society for Technical Communiation (STC), National Association of Women Business Owners (NAWBO),

•    e-BIZ
•    eMarketing Association Network
•    Web Content Mavens
•    Chicago Technology Network
•    Marketing Leaders by Lyris HQ

Lisa Kirschner’s Honors:

-Flair was featured in Business Week magazine and named as one of the Top 100 Women-Owned businesses in IL in 2005
-Certified as a Women-Business Enterprise (WBE), making us eligible for large government & corporate contracts

Lisa Kirschner’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• business deals
• getting back in touch