
founder and lecturer at Web Journalism School, head of marketing at Strength of Serbia Movement, author at Global Voices
Serbia and Montenegro

founder and lecturer at Web Journalism School, head of marketing at Strength of Serbia Movement, author at Global Voices
Serbia and Montenegro
Ljubisa Bojic is a journalist from Serbia. He promotes analytical news writing and actively contributes to the "future of the press" by articulating a Balkan blogosphere for Global Voices Online. He founded the first Serbian Web Journalism School in the Journalists Association of Serbia. Ljubisa was involved with Hong Kong's Vodafone Smartone 24 hour news during the summer of 2006, as he pioneered the area of mobile phone live reporting. Bojic was one of a hundred people worldwide invited to take part in the Young Democratic Leaders Network summit in Istanbul, Turkey in April 2007, where he presented a talk on political/media positivism theory. He is member of the General Assembly and co-founder of the International Forum for Democracy and Peace. He took charge of a PR team for an EU scientific project at the University of Kragujevac Faculty of Mechanical Engineering from 2005-2007, with the task of explaining how important the use of alternative energy sources is for people from rural areas. Bojic has dealt with political advertising, team leadership and election PR since 2004. During the 2007 parliamentary campaign in Serbia, his press announcement title, "Corruption is fought on TV screens only" set the theme of the election. Bojic earned his master's degree in the Department of Journalism of the Faculty of Humanities Science at the Novi Pazar International University. He plans on continuing on to his PhD, focusing on new media or political communication. Together with artists Alison Hui, Ted Hung, and Steve Lei, Bojic exhibited "Photos of Hong Kong" in March of 2007 in his mission to bring the East and West closer together. From 2002, he has been working as a writer and host of an IT Online TV show. Now, he is a supervisory board member for RTK. Bojic is the author of numerous TV documentaries about the people of Hong Kong and Japan. He was nominated for the CNN News Blog Award in June of 2007.
web journalism, political communication, press relations, educations and seminars (motivation and team building), branding and identity, web 2.0 marketing, promotion, copywriter
(Education Management industry)
December 2007 — Present (2 years )
Founder, head and lecturer of the first Serbian Web Journalism School which is part of the Journalists' Association of Serbia. Preparation of curriculum and other work started in December of 2007. Lectures for the first generation of students started in March of 2008.
(Public Relations and Communications industry)
May 2007 — Present (2 years 7 months)
(Marketing and Advertising industry)
January 2006 — Present (3 years 11 months)
Member of Executive Board and Head of Marketing- Strengths of Serbia Movement (political organization) in charge of communication, promotion and copywriting (leaflets, advertisements, blog, website), press relations, event planning, consulting, team motivation, leadership, etc. (since January 2006).
(Non-Profit; 11-50 employees; Online Media industry)
2006 — Present (3 years )
He is the author of Global Voices online contributing from the Balkan Peninsula since 2006. GV is an ambitious and futuristic project founded by the Berkman Center for Internet and Society by Harvard Law School research fellows, Ethan Zuckerman and former CNN's correspondent Rebecca MacKinnon.
(Marketing and Advertising industry)
January 2007 — October 2007 (10 months)
Author of the cultural exchange photography exhibition showcased in Kragujevac SKC (20th March of 2007). Some pictures were published online as well. IN Television covered the event. Video can be viewed online, here (Serbian langugage).
(Marketing and Advertising industry)
February 2007 — March 2007 (2 months)
Four documentary movies titled "Doors to an Unexpected City" broadcast on “Kanal 9” television in January of 2007. This TV station has a regional broadcasting license. Two of the documentaries were republished online, one about the Media in Hong Kong and another about Serbs in Hong Kong.
(Marketing and Advertising industry)
January 2006 — December 2006 (1 year )
December 2006, Link - Serbian magazine for media professionals: Online journalism, World Voices. Interview with Harvard research fellow and former CNN correspondent Rebecca MacKinnon. The English version is here. The interview was cited by PJnet (Public Journalism Network).
November 2006, Link - Serbian magazine for media professionals: "Hong Kong – Burning Information Flow". Interview with Professor Ying Chan, head of Journalism and Media Studies Centre. Part of the interview can be read in English here.
(Marketing and Advertising industry)
July 2006 — July 2006 (1 month)
Special feature set of articles about Hong Kong published in the daily newspaper Danas (27-28.07.2006).
(Public Company; 1001-5000 employees; Telecommunications industry)
July 2006 — July 2006 (1 month)
He underwent a three week internship at the Smartone-Vodafone 24 hour live News. It was a great experience to be part of a team aiming to quickly bring video-format information to 3G mobile phone users. Vodafone is first cellular telephone provider in the world to offer such a service. (03-21.07.2006, Hong Kong).
(Public Relations and Communications industry)
December 2004 — June 2006 (1 year 7 months)
PR manager of an F6 European Union science project for Serbia & Montenegro. The project was about energy consumption. (2004 - 2006).
(Marketing and Advertising industry)
February 2002 — 2004 (2 years )
Author and presenter of IT Online TV show that was broadcasted on RTK Television (2002-2004).
(Marketing and Advertising industry)
October 1997 — January 2002 (4 years 4 months)
Founder and editor of a web site about the tennis player Jelena Dokić (1999). Freelance journalist and associate of different media since 1997 which includes “Pink” TV and “Svet” magazine. During his travels to Japan, Hong Kong and other destinations, Ljubiša made short documentaries which got published by the mainstream media.
Master , Journalism , 2002 — 2005
Students of the Faculty of Humanities Science expressed themselves by drawing graffiti on a huge canvas in downtown Belgrade. Ljubisa Bojic who emerged as a leader of a spontaneously gathered student crowd, condemned the decision to push BK television off the air as well as other quality broadcasters who lost their national frequencies. Reports about the event can be viewed here. This event, which was held on 8th of May 2006 in Belgrade, was covered by numerous media and some press clipping citations are available in the folder “grafiti-performans” (Serbian).
During his study time, Bojić was often asked to be a lecturer assistant. He prepared the workshop "Advertising and PR in modern organizations“ with the case study “TV maniac clinic“ that was held in marketing class at university (2005, Belgrade).
Secondary School Diploma , High School , 1999 — 2002
He organized a round table in the Serbian Federation of Journalists headquarters. Media students, communication professors, reputed anchors and TV editors discussed about education for media practice with the main focus on decisions made by the national broadcasting agency. (30.05.2006, Belgrade) He was a participant in a five days seminar given by the advertising agency Pixel about politics and media. (2005, Rača) He was a participant in a five weeks course of the Kelly Support group entitled "Peer Helper Program" about counseling services. (2002, Hong Kong) Participant of the "How to give an effective speech“ seminar by award-winning communication expert and journalist Ms. Anjali Rao, who currently co-anchors a news show from the Hong Kong CNN regional production centre. (April 2002, Hong Kong).
Member of the Journalists Association of Serbia which is associated with IFJ (International Federation of Journalists).
Co-founder and member of the General Assembly of International Forum for Democracy and Peace (Istanbul, April of 2007). Bojić’s short biography is placed on the organization’s website, here. The provided document is “IFFDP_bio.html”. Roots of the organization are in the Young Democratic Leaders Network. The list of YDLN members is in the file “participants.html”. At the congress of the IFDP, Bojić presented hisPolitical Positivism theory which is documented in “Political_positivism.html”. Before this event took place, “Opozicija” daily newspaper reported that Ljubiša was invided to represent Serbia.
He received a MVP (Most Valuable Participant) medal of the Student Newspaper Club for the year of 2001-2002. (30.05.2002, Hong Kong).
Nominated for CNN News Blog Award (June, 2007).