Junior Research Analyst at Moxie Interactive
Greater Atlanta Area
- Current
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- Junior Research Analyst at Moxie Interactive
- Past
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- Public Relations and Marketing Intern at Spanx
- Public Relations and Marketing Intern at Jackson Spalding
- Founding Executive Board Member at IABC
- President, Drewry Chapter at Public Relations Student Society of America
- Marketing Intern at The Georgia Club
- Media Relations Intern at Jeff Rutherford Media Relations, LLC
- Education
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- The University of Georgia
- Recommended
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8 people have recommended Lizzie - Connections
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345
connections
- Industry
- Marketing and Advertising
- Websites
Lizzie Azzolino’s Summary
With a background in marketing communications and PR strategy, my passion is for campaigns that unite traditional and new media to adapt to media's changing landscape. I enjoy actively monitoring the trends in social media, marketing and advertising. My passion for social media is unavoidable - I'm a self-confessed Twitter addict, and Google Reader is a close friend of mine!
The obvious next step as I begin my career at Moxie Interactive is to contribute these skills and passions to advancing this forward-moving company, to which I am eager to commit myself 110%. Incredibly self-motivated, I work well independently but also love being part of a great team. Above all, I make it a goal to learn and grow every day. I am always interested in meeting and networking with professionals in any field of business.
On a personal level, I am a fitness fanatic (cycling, running, yoga), movie trivia buff, and love decorating my loft in Atlanta. Dream vacation: a bike tour through Italy to explore my Italian roots!
Lizzie Azzolino’s Specialties:
social media (blogging, Twitter, Flickr, Facebook, YouTube), Web analytics, online conversation analysis, writing, organizational leadership, event planning, creative brainstorming
Lizzie Azzolino’s Experience
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Junior Research Analyst
Moxie Interactive
(Public Company; Marketing and Advertising industry)
September 2009 — Present (4 months)
• Active member of the Participant Insights team, a division of Moxie's Sunao Department. Sunao provides Moxie clients with rich marketing intelligence by understanding participant marketing, processing research and feedback, identifying emerging trends and incubating areas of potential new-media opportunity.
• Interpreting data from a variety of online research resources and tools including audience rating reports, consumer product usage databases, marketplace advertiser data, ad effectiveness data and buzz metrics
• Monitoring, analyzing and reporting online conversations, in turn providing insights for clients' digital tactics, creative messaging and channel strategy
• Staying up-to-date on existing and emerging social sites, blogs and apps to recommend new ways to engage in conversation
• Creating online audience profiles
• Monitoring competitive activity to make recommendations based on strategy and trends -
Public Relations and Marketing Intern
Spanx
(Privately Held; Apparel & Fashion industry)
June 2009 — September 2009 (4 months)
• Served as event coordinator for New York Market Week, overseeing logistics for 4-day PR event for 350+ media
• Planned, shaped and implemented social media strategies, substantially increasing marketing reach and engagement though use of Twitter, Facebook, Flickr and YouTube
• Collaborated with PR team to plan, design and create content for online pressroom
• Engaged in blogger outreach, resulting in 50+ social media mentions -
Public Relations and Marketing Intern
Jackson Spalding
(Privately Held; Public Relations and Communications industry)
May 2008 — January 2009 (9 months)
• Produced social media wiki for internal use, including overview of tools, marketing tips and best practices
• Wrote agency's first social media press release, resulting in 10+ television, radio and print placements
• Constructed complete communications plan for area nonprofit and successfully pitched to board of directors
• Served on two-person account team for master-planned real estate community, pitching local/national news items, generating status reports and budgets, serving as social media and day-to-day client counsel -
Founding Executive Board Member
IABC
(Non-Profit; Public Relations and Communications industry)
May 2006 — May 2008 (2 years 1 month)
• Established student chapter of 35+ members, recognized as 2009 IABC Student Chapter of the Year
• Created logo, Web site and promotional materials -
President, Drewry Chapter
Public Relations Student Society of America
(Public Relations and Communications industry)
April 2007 — April 2008 (1 year 1 month)
• Increased membership by 18 percent to direct active chapter of 250+ and executive board of ten
• Planned and hosted PRofessional CONNECTION 2007, a professional development conference for 30+ professionals and 170+ students
• Developed and implemented social media tools, including a blog, Twitter, Flickr and Google group
• Planned and coordinated bi-monthly chapter meetings, agency tours, awards banquet and workshop for new graduates -
Marketing Intern
The Georgia Club
(Real Estate industry)
May 2007 — August 2007 (4 months)
• Coordinated and wrote weekly electronic newsletter for 300+ members and monthly prospect newsletter for 3,000+
• Implemented Web site optimization by selecting keywords, rewriting and frequently updating content, working with SEO firm
• Co-planned and executed special events, including inaugural 5K race and inaugural holiday tour of homes for 800+
• Collaborated regularly with marketing agency, Web site design firm and graphics company -
Media Relations Intern
Jeff Rutherford Media Relations, LLC
(Public Relations and Communications industry)
December 2006 — July 2007 (8 months)
Lizzie Azzolino’s Education
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The University of Georgia
ABJ , Public Relations , 2004 — 2009
Related Coursework: Social Media, Graphic Design, Word-of-Mouth Marketing, Rich Media Production/Design/Special Topics, Organizational and Personal Leadership, Public Relations Communications/Research/Administration, Digital Marketing/Measurement
New Media capstone project: http://mynmi.net/Tech4Turn/Neighborhood.pdf; http://www.mynmi.net/neighborhood/- Activities and Societies:
- Grady College Ambassador; Grady College Alumni Board; Grady College Public Relations and Social Media Conference/Connect 2008 committee; New Media Institute Interdisciplinary program; Public Relations Student Society of America Drewry Chapter President (2007-2008); International Association of Business Communicators Executive Board (2006-2008); Sigma Kappa; Terry College of Business Institute for Leadership Advancement program
Additional Information
Lizzie Azzolino’s Websites:
Lizzie Azzolino’s Interests:
spinning, yoga, working out and staying active, blog reading, all things social media, interior decorating, seeing movies, meeting new people
Lizzie Azzolino’s Groups:
Grady College Ambassador; Grady College Alumni Board; Grady College Public Relations and Social Media Conference/Connect 2008 committee; New Media Institute Interdisciplinary program; Public Relations Student Society of America Drewry Chapter President (2007-2008); International Association of Business Communicators Executive Board (2006-2008); Sigma Kappa; Terry College Institute for Leadership Advancement
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University of Georgia Grady College of Journalism and Mass Communication Alumni -
Women of UGA -
Atlanta Interactive Marketing Association -
Social Media Marketing -
Future Trends -
New Media Alumni -- UGA -
Moxie Interactive
Lizzie Azzolino’s Honors:
Outstanding Senior PRSSA Member (2008); William I. Ray, Jr. Scholarship recipient (2008); Presidential Scholar/Dean's List (2004-2009); HOPE Scholarship recipient (2004-2008)
Lizzie Azzolino’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- reference requests
- getting back in touch
