Liz O'Donnell

Current

Marketing Director at ReachLocal

Past

Kiva Fellow at Kiva.org
Director, International at LinkedIn
International Merchant Services Marketing at PayPal Inc., an eBay Company

Head of Marketing at PayPal Australia (an eBay company)
Marketing Manager, International at PayPal, an eBay company
Consultant at Marakon Associates
Associate, Global Relationship Bank at Citibank
Business Analyst at Coca-Cola (Japan) Co, Ltd.

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Education

Stanford Graduate School of Business
Princeton University
Phillips Exeter Academy

Recommended

16 people have recommended Liz

Connections

500+ connections

Industry

Internet

Websites

Kiva Fellows Blog

Liz O'Donnell’s Summary

Data-driven strategic marketer with international experience living and working in North America, Europe, Australia, Asia, and Africa. Combines hands-on experience across a range of online and offline marketing channels along with a broader cross-functional business orientation. Business athlete with good left-brain/right-brain balance and many years of experience growing and monetizing highly successful consumer internet products in new markets.

Straight-talking, sharp-shooting, and leads with integrity. Strategic and creative thinker with the ability and propensity to roll up sleeves and get things done, and the discipline to analyze it once it's finished.

Liz O'Donnell’s Experience

Marketing Director

ReachLocal

(Internet industry)

2009 — Present (less than a year)

I'm responsible for marketing (and other tangential functions) a service that hasn't even launched yet. Some job, no?
Kiva Fellow

Kiva.org

(Financial Services industry)

2009 — 2009 (less than a year)

Working with Kiva and its local field partner, Caurie Microfinance, to grow microfinance, encourage entrepreneurship, and reduce poverty in Senegal.

"A desk is a dangerous place from which to view the world."
- John Le Carré
Director, International

LinkedIn

(Privately Held; Internet industry)

2007 — 2008 (1 year )

Managed a team doing a wide range of things on the business side (marketing, partnerships, PR, research, analysis) to grow LinkedIn outside the US. Created the first multi-channel integrated marketing campaign. Developed & managed LinkedIn's first API-based partnership. Helped set up the European organization then moved on to other geographies including Latin America and Asia. Spokesperson for LinkedIn internationally, as well as conference speaker & panelist. Some classic marketing & biz dev techniques, some web 2.0 tricks, some old-fashioned pounding the pavement.
International Merchant Services Marketing

PayPal Inc., an eBay Company

(Public Company; ebay; Internet industry)

2005 — 2007 (2 years )

A mix of structural (setting up infrastructure & reporting, best-practice sharing) and hands-on marketing work (paid search, SEO, partner marketing, channel marketing, lead generation, sales support, product marketing, developer marketing) to acquire merchant services customers for PayPal and help scale the international organization
Head of Marketing

PayPal Australia (an eBay company)

(Internet industry)

2004 — 2005 (1 year )

Launched and ran marketing for PayPal Australia, based in Sydney. Responsible for the whole range of marketing activities: product marketing, onsite marketing, paid search, email marketing, promotions, channel marketing, brand, PR, research, community management.
Marketing Manager, International

PayPal, an eBay company

(Public Company; ebay; Internet industry)

2003 — 2004 (1 year )

Responsible for the marketing launches of the first nine of PayPal's international sites. Trained & supported global marketing team members in European & Asian offices. Ran marketing for PayPal Canada. Worked way too much.
Consultant

Marakon Associates

(Privately Held; 201-500 employees; Management Consulting industry)

2001 — 2002 (1 year )
Associate, Global Relationship Bank

Citibank

(Public Company; 10,001 or more employees; C; Banking industry)

1997 — 1999 (2 years )
Business Analyst

Coca-Cola (Japan) Co, Ltd.

(Public Company; 10,001 or more employees; KO; Food & Beverages industry)

1994 — 1996 (2 years )