Liz Micik

Current

SEO Copywriter at Lab Safety Supply
SEO Copywriter at W.W. Grainger

Past

Marketing Consultant at lizmicik.com (Self-employed)
Member Relations Manager at Rock Energy Cooperative
Call Center Trainer at Servicom LLC

Owner & Senior Internet Consultant at WSI Stateline WebWorks & Power Presenters

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Education

Northern Illinois University

Connections

26 connections

Industry

Internet

Websites

Liz Micik’s Summary

Liz has more than 28 years experience successfully planning and executing strategic marketing plans and budgets in a variety of industries, company sizes and types. She's spent the last 10 years learning new ways and keeping up with the changing waves of what marketing works best online as well.

"I love the constant challenge of the Internet. I love the speed of change and the ways you can combine, test, refine and redefine a marketing campaign or a whole business online. It's addictive,"she says. "But I hate the fact that so many people confuse that flexibility with easiness. It's not free and it's not that easy."

She's currently working mostly with small and medium sized businesses who need her in-the-trenches experience and help keeping their websites, newsletters, and blogs updated with fresh and engaging content. She also reaches out from there to draw in the right audience using a customized mix of proactive marketing such as article marketing, social bookmarking and more.

Liz Micik’s Specialties:

Website content creation, design and development using CSS, XHTML, AJAX, online video/audio, some PHP/MySQL, etc., and most importantly, a solid command of everyday English

Liz Micik’s Experience

SEO Copywriter

Lab Safety Supply

(Public Company; Business Supplies and Equipment industry)

2009 — Present (less than a year)

Conducting SEO research and writing optimized copy for online catalogs, landing pages, emails and newsletters for Lab Safety Supply and the other eight specialty brands owned by WW Grainger.
SEO Copywriter

W.W. Grainger

(Internet industry)

2009 — Present (less than a year)
Marketing Consultant
lizmicik.com (Self-employed)

(Self-Employed; Myself Only; Internet industry)

2008 — 2009 (1 year )

I act as an external/virtual marketing department for small and medium sized companies strapped for internal resources. I draw on more than 28 years experience (10+ online) to assist companies with all phases of marketing from strategic planning and budgeting to executing single projects (and measuring their success).
Member Relations Manager

Rock Energy Cooperative

(Non-Profit; 11-50 employees; Utilities industry)

September 2007 — May 2008 (9 months)

I kept 15,000 members up to date on news and information that affects their cooperative through:
-- complete redesign and rewrite of the cooperative website to include dynamic and fresh information
-- writing and editing monthly magazines for members in two states and bill inserts that helped them manage energy usage
-- producing events for members including the annual meeting and banquet attended by more than 700 members and guests.
Call Center Trainer

Servicom LLC

(Privately Held; 201-500 employees; Marketing and Advertising industry)

2006 — 2007 (1 year )

-- Promoted to Trainer for all call center programs including product specifications and sales procedures for a new TV service
-- Wrote technical documents for online help service for sales agents
-- Provided superior telephone customer service for approximately 25 cell phone owners needing technical, software and warranty repair help each day.
Owner & Senior Internet Consultant

WSI Stateline WebWorks & Power Presenters

(Internet industry)

2002 — 2006 (4 years )

- Planned, budgeted and acted as project manager overseeing the design and development of client websites through a worldwide network of programmers
- Taught the international Internet Consultants community how to help clients achieve success using Internet marketing vehicles such as video, email, search marketing, etc.
- Created a monthly multimedia newsletter for one client that grew from 200 views per month to more than 102,000 views internationally in 22 months.
-Wrote two books on online presentation creation using Powerpoint and online video