Liz Kroboth

Current

• Project Director at Socratic Technologies

Past

• Research Associate at Danya International

Education

• University of North Carolina at Chapel Hill

Recommended

2 people have recommended Liz

Connections

116 connections

Industry

Research

Websites

• My Company

Liz Kroboth’s Summary

I am the senior project director for my company's Financial Services team at Socratic Technologies, where I am responsible for all stages of the project life-cycle for market research studies. Using internet surveys and web boards, I work with clients to evaluate branding, messaging, and product concepts. I also work with clients to explore other topics such as consumer awareness, perceptions and behavior. For example, one of my current projects tracks perceptions of the housing market and its effects on future home-buying behavior.

In my previous position at Danya International, a health communications firm, I developed and evaluated multimedia educational products to be used in a school setting. These products included computer and board games, videos, and curricula. Our work focused on the science of drug use and was funded primarily through grants from clients such as the National Institute on Drug Abuse' science education initiative. While in this position, I managed and contributed to each step of product development, specializing in product conceptualization, content writing, and quality assurance.

Ultimately, I would like use my experitise in research and communications to work with organizations that are focused on social or environmental issues to optimize their marketing and branding efforts.

Liz Kroboth’s Specialties:

project management, quantitative and qualitative research, product design, content writing, quality assurance, usability testing, marketing, branding, science and health education

Liz Kroboth’s Experience

• Project Director

  Socratic Technologies

  (Privately Held; 51-200 employees; Market Research industry)

  August 2007 — Present (2 years)

  *Develop and manage research studies that explore consumer perceptions and behaviors as they relate to existing or proposed products, branding, and messaging.
  *Diagnose problem areas and recommend solutions to increase customer satisfaction and improve overall experience.
  *Mentor junior project directors and research staff to build knowledge base in research methodologies, operational processes, and data analysis.
  *Clients include Bank of America, Motorola, Verizon Wireless, NVIDIA, and Toyota Financial Services.

• Research Associate

  Danya International

  (Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

  September 2004 — April 2007 (2 years 8 months)

  *Led and contributed to all aspects of design, development, and evaluation of educational products for children and teens (e.g., videos, CD-ROMs, games, curricula).
  * Coordinated a multi-site usability evaluation of a CD-ROM game. Trained participants and ensured they met deadlines, and conducted focus groups, interviews and surveys.
  * Managed all aspects of the development of the teacher's guide for an educational website, including product conceptualization, content writing, layout, QA, budgeting, and client relations. (note: can download this from my page)
  * Conducted detailed quality reviews during each phase of the development of several multimedia programs.

Liz Kroboth’s Education

• University of North Carolina at Chapel Hill

  B.A. , Psychology , 2002 — 2004

  Graduated with Highest Distinction
  Additional coursework in A/V media production, art and design, communications, research, and statistics.

  Activities and Societies:

  Dialectic and Philanthropic Literary and Debate Societies (held positions of Critic and Treasurer), Phi Beta Kappa, 24 Hour Plays

Additional Information

Liz Kroboth’s Websites:

• My Company

Liz Kroboth’s Interests:

Technology, current events, community involvement, volunteering, film-making, creating 2-D art media, independent music and movies, pottery, tai chi, pilates, hiking, camping

Liz Kroboth’s Groups:

Phi Beta Kappa, Phi Theta Kappa, Dialectic and Philanthropic Societies, Arstechnica

•    Market Research Global Alliance (MRGA)
•    UNC Alumni
•    Ars Technica Readers
•    Socratic Technologies, Inc. Employee & Alumni

Liz Kroboth’s Honors:

Appalachian State University Chancellor's Scholarship
UNC Charlotte Colvard Scholarship
Girl Scout Gold Award
College of Charleston Math Meet T-Shirt Design
Zephyr's Touch Art School First Place Art Portfolio Award

Liz Kroboth’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch