LinkedInLiz Heron
Liz Heron

Liz Heron

Head of News Partnerships at Facebook

Location
Greater New York City Area
Industry
Online Media
Current
  1. Facebook,
  2. The Wall Street Journal
Previous
  1. The New York Times,
  2. ABC News,
  3. The Washington Post
Education
  1. Oberlin College
Recommendations7 people have recommended Liz
Websites
500+connections

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Facebook

Facebook

Head of News Partnerships

– Present

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Background

Summary

I am a journalist who has spent my career in digital strategy and innovation. Currently, I manage the news partnerships team at Facebook. Previously, I was a senior editor at The Wall Street Journal in charge of news for mobile, social media, audience development and multimedia. Prior to that, I was Social Media Editor at The New York Times. Before that, I was on ABCNews.com's audience development team, increasing traffic, interactivity and engagement through SEO, social media and blogs. Before that, I spent five years at the Washington Post as an editor on the Foreign, National Security and Local desks, developing strategies to cover the news using social media, curation and interactivity; running multimedia projects, live-blogging major international news events, and developing new blogs and partnerships.

Specialties: Social media, mobile journalism, multimedia, public speaking, community engagement, reporting and writing for the web, management and development of multimedia projects, search engine optimization (SEO) strategy, video editing and reporting, multi-platform journalism, international affairs, national security, politics, investigative reporting, education, environment, religion, immigration.

Experience

Head of News Partnerships

Facebook
– Present (7 months)Greater New York City Area

I manage a team at Facebook dedicated to partnerships with media organizations and journalists.

Editor, Emerging Media and Audience Development

The Wall Street Journal
– Present (10 months)

I am a senior editor at The Wall Street Journal in charge of digital news and innovation for mobile, social media, multimedia and SEO. I run a team of journalists focused on developing an audience using analytics and new forms of storytelling on digital platforms.

Editor, Emerging Media

The Wall Street Journal
– Present (1 year 6 months)New York

I lead a team in The Wall Street Journal newsroom dedicated to social media, mobile journalism/technology, and multimedia innovation. Our mission is to find new ways of telling stories on the most cutting-edge platforms.

Director of Social Media and Engagement

The Wall Street Journal
– Present (2 years 7 months)New York, NY

I ran a tam of journalists focused on using social media for news-gathering, community engagement and innovating on new platforms.

Social Media Editor

The New York Times
(1 year 3 months)

I develop overall social media strategy for the Times newsroom, look for opportunities to incorporate the social web into our coverage and reporting, and evaluate possibilities to use new platforms.

Social Media Producer

The New York Times
(7 months)

Reporter/Producer, Trends and Audience Development

ABC News
(7 months)

Write about web trends and viral news for ABCNews.com; track and analyze search trends and site metrics; develop search engine optimization (SEO) and social media strategies to grow page views and engage repeat users; collaborate with product managers and outside partners to marry editorial strategy with site traffic goals.

Foreign Innovations Editor

The Washington Post
(10 months)

Managed overall web, social media and mobile strategy for The Washington Post’s Foreign desk, in close collaboration with the National Security staff. Oversaw direction and development of multifaceted, multi-platform editorial products and looked for opportunities to use the latest online communication tools to effectively deliver the news, engage our audience and drive deep, repeated traffic. Oversaw daily international coverage on washingtonpost.com, including breaking news, multimedia projects, interactive features and other new media components. Assured that the highest journalistic standards of accuracy and objectivity were applied to web coverage. Monitored metrics to ensure editorial products are meeting traffic goals, and partnered with marketing and public relations teams to drive traffic and promote the Washington Post brand.

World Editor

washingtonpost.com
(1 year 5 months)

Managed international coverage on the Washington Post website, including breaking news, multimedia projects, interactive features and other new media components.

Senior Producer

washingtonpost.com
(2 years 3 months)

Produced local news, religion, education and immigration content, including blogs. Published breaking and daily news, edited wire copy, wrote headline and photo captions. Directed student journalism blog project involving local high school newspapers. Launched online Religion news section; consulted on content for panel blog On Faith. Coordinated with Live Online, Post editors and reporters to nurture user participation in Metro, Education and Religion coverage. Held primary responsibility for Religion and Education content, including major projects, multimedia and live chats.

Text/Caption Editor

National Geographic Society
(5 months)

Copy-edited educational and marketing materials produced by the National Geographic Society. Wrote and edited photo captions for retail products in coordination with award-winning photographers.

Research Director

Indonesia-America Ventures
(7 months)

Independently acquired unique folk art throughout eastern Indonesia for fair trade firm. Conducted research using face-to-face interviews, online and print media, and museum visits. Wrote background reports and provided documentary photography. Managed logistics, accounts and budgets, and recommended optimal business locations.

Environment/Energy Reporter

Inside Washington Publishers
(2 years 5 months)

Reported, wrote, edited and copy-edited breaking environmental news and long-form analytical pieces, including coverage of the White House, Congress, Supreme Court, Energy Department, EPA and state regulators. Cultivated inside sources and obtained sensitive government documents leading to exclusive reports. Initiated coverage of international environment and energy issues.

Stringer

Associated Press (Santiago, Chile)
(8 months)

Covered breaking news and wrote long-form features in several Latin American countries. Translated articles from Spanish to English, and copy-edited English-language articles.

Editorial Intern

Roll Call
(4 months)

Covered legislation, political issues and personalities in the U.S. Congress.

Languages

  1. Spanish

Skills

  • Investigative Reporting
  • Politics
  • International Relations
  • Community Engagement
  • National Security
  • Journalism
  • Online Journalism
  • New Media
  • Storytelling
  • Breaking News
  • Editorial
  • Content Development
  • Editing
  • Blogging
  • AP Style
  • Newspapers
  • Copy Editing
  • See 2+  See less

Education

Oberlin College

BA, Latin American Studies

Activities and Societies: Editor-in-chief, Oberlin Review: Managed 30-plus employees to produce weekly print and online college publication.

Honors & Awards

Project Editor for Fixing D.C.'s Schools (washingtonpost.com/dcschools), which won these awards in 2008: Scripps Howard National Journalism Award for Web Reporting, Online News Association's Knight Award for Public Service, Casey Medal for Multimedia; recognized in several categories by the White House News Photographers Association and National Press Photographers Association.

Contributed online reporting and production to coverage of the Virgina Tech shootings (http://www.washingtonpost.com/shootings), which won the Pulitzer Prize for Local Breaking News in 2008.

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