Liz Fischbeck

Current

Account Manager at Facebook

Past

Sales Planner / Account Manager (TripAdvisor Media Group) at VirtualTourist.com
Sales Coordinator at VirtualTourist.com
Research Assistant at University of Southern California

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Education

University of Southern California

Recommended

9 people have recommended Liz

Connections

261 connections

Industry

Internet

Websites

My Company

Liz Fischbeck’s Summary

Scale, innovation, and efficiency are all words that I am drawn to, which makes online media an appropriate and enjoyable place for me to be. I'm passionate about social networking and web connectivity, which has led me to work at two community-based sites: popular travel site VirtualTourist.com (TripAdvisor family) and social networking giant, Facebook.

I'm a forward thinking contributor who enjoys developing new ideas and processes, and seeing them develop over time. As an Account Manager specifically, I enjoy being on the front line of communication with our advertisers to help maximize ROI and drive product changes. Because the platform is still relatively new (2 years in November), the environment is fast-paced and full of new product releases.

Within the next few years, I would like to attend a top MBA program and apply my knowledge at a new or private company, or help found an organization.

Liz Fischbeck’s Specialties:

Online Media: Knowledge of entire online campaign process. Proposal generation, account management, optimization techniques.

Experienced with CPM and CPC-based pricing models for display ads.

My skills also include copy writing and editing (online ads, travel editorial content, buy rationales, product releases and FAQs), product development and sales efforts.

Other: Familiar with Adobe PhotoShop and InDesign.

Highly proficient in Spanish (speaking, reading and writing).

Liz Fischbeck’s Experience

Account Manager

Facebook

(Privately Held; Internet industry)

April 2009 — Present (8 months)

• Manage, proactively optimize and grow ad campaigns for premiere CPG, Health and Entertainment advertisers, including re-targeting, writing ad copy and research.
• Identify high-spend and potential high-spend advertisers through the Online tool.
• Lead optimization workshops for the self-service verticalized team.
• Collaborate with cross-functional teams to provide input on product roadmaps.
• Produce documents for client distribution highlighting new ad features and product updates.
• Write monthly Entertainment advertiser newsletter.
• Working to create best practices for CPG, Health and Entertainment advertisers on Facebook.
Sales Planner / Account Manager (TripAdvisor Media Group)

VirtualTourist.com

(Public Company; EXPE; Internet industry)

January 2008 — April 2009 (1 year 4 months)

• Provide pre and post sales support for Online Sales efforts to ensure team meets and exceeds quarterly revenue goals.
• Generate responses to all RFPs out of the Southwest, Midwest, Southeast and the UK. Clients include online agency representatives for Fortune 500 companies in over 10 verticals.
• Schedule and oversee implementation of custom campaign executions.
• Optimize existing online ad campaigns on a weekly basis to enhance performance and conversions for clients; identify ad performance and inventory trends.
• Train new sales support staff in proposal creation, customer correspondence and client billing.
• Helped conceptualize and implement custom account management modules within SalesForce to monitor campaign deliverables and account history.
Sales Coordinator

VirtualTourist.com

(Public Company; EXPE; Internet industry)

April 2007 — December 2007 (9 months)

• Gathered materials and deliverables for all campaigns worldwide.
• Assisted with generating proposals including ComScore research and inventory reports.
• Provided delivery reports to sales representatives and clients.
• Updated media kit on a consistent basis to ensure accuracy and reflect new products / site improvements.
Research Assistant

University of Southern California

(Educational Institution; Higher Education industry)

January 2005 — May 2005 (5 months)

Research assistant for Dr. Kim Lindsey.

Data input for research study on different aspects of bilingual language acquisition in Spanish-speaking children in Brownsville, TX.

Liz Fischbeck’s Education

University of Southern California

BA , Spanish, Psychology , 2003 — 2006

Activities and Societies:

Magna cum laude, Alpha Phi - Beta Pi Chapter, Alpha Lambda Delta Honors Society, Pepsters student ambassadors.