Liz Citron

Current

User Experience consultant at Citron Ltd

Past

Associate Lecturer at Open University Business School
Head of User Experience at Syzygy Ltd
User Experience consultant (Self-employed)

MD / Founder at arehaus Ltd
Designer/ Design manager, New Media Lab at The Guardian
Production coordinator at Wired UK

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Education

University College London, U. of London
The Open University
University of the Arts London

University of the Arts London

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1 more...

Recommended

1 person has recommended Liz

Connections

161 connections

Industry

Online Media

Websites

My Website

Liz Citron’s Summary

Over 12 years experience planning content heavy, high profile projects that increase efficiency and profitability through ease of use and appropriate content and functionality.

Trained designer with an excellent new media pedigree and an MBA; aware of the range of issues that influence and dictate appropriate solutions.

At home with the full range of user experience tools: requirement capturing, content analysis, usability evaluation, scenario modelling, site/product planning, prototyping and user testing.

Good communicator and creative problem solver: passionate, persuasive and enthusiastic.

Personal goals: to make things work better, creating effective solutions, making life easier.

Liz Citron’s Specialties:

requirement capturing, content analysis, usability evaluation, scenario modelling, site/product planning, prototyping and user testing

Liz Citron’s Experience

User Experience consultant

Citron Ltd

(Privately Held; 1-10 employees; Online Media industry)

December 2006 — Present (2 years 8 months)

Working with small to medium sized organizations to help them develop positive and consistent digital customer experiences and manage their brands online. Skills used: business audit, strategic planning, site analysis [usability, accessibility, design, content, structure and functionality], site planning [information architecture] and user testing.
Associate Lecturer

Open University Business School

(Educational Institution; 501-1000 employees; E-Learning industry)

November 2003 — June 2008 (4 years 8 months)

Tutoring first year MBA students, making sure they understand the basic foundations of business
Head of User Experience

Syzygy Ltd

(Public Company; 51-200 employees; Marketing and Advertising industry)

September 2005 — December 2006 (1 year 4 months)

Responsible for relaunching and standardizing the usability servces (user testing / eye tracking) of the company as well as energizing and improving the user experience offering and working with other in-house services like planning and analytics to develop robust user experience strategies and ongoing improvements. Manage a permanent and freelance team of IAs and usability consultants.
User Experience consultant

Self-employed

(Self-Employed; Online Media industry)

October 2001 — September 2005 (4 years)

Worked with small to medium sized organizations to help them develop positive and consistent online customer experiences and manage their brands online. Skills used: business audit, strategic planning, site analysis [usability, accessibility, design, content, structure and functionality], site planning [information architecture] and user testing.
MD / Founder

arehaus Ltd

(Privately Held; 11-50 employees; Online Media industry)

October 1997 — October 2001 (4 years 1 month)

Built a strong design/publishing client list by delivering successful, appropriate solutions. The agency tripled in size and doubled its turnover year on year. Demonstrably improved clients online brand through improving their customers experience of their business
Designer/ Design manager, New Media Lab

The Guardian

(Privately Held; Newspapers industry)

1995 — October 1997 (2 years)

Planned and developed in-house and co-branded projects: developed the digital direction of the newspapers online communication, commissioned and managed supplier relationships and managed the design and technical teams. Sole online designer for 18 months before hiring three-strong design team. Involved in the conception, development and management of projects that were conceptual ‘firsts’.
Production coordinator

Wired UK

(Publishing industry)

1995 — 1995 (less than a year)

Wide array of responsibilities from production management to design.

Liz Citron’s Education

University College London, U. of London

Msc , HCI with Ergonomics , 2004 — 2007
The Open University

MBA , 1998 — 2001
University of the Arts London

BA (Hons) , 3D Design , 1979 — 1982
University of the Arts London

Diploma , Advanced Typographic Design