Liz Caradonna

Current

Senior Analyst at Zocalo Group

Past

Account Executive at March Communications
Account Executive at Sinclair Broadcast Group
Sales Lead at Bath & Body Works

Teaching Assistant at Johns Hopkins Center for Talented Youth
Technical Writer at ActivMedia Robotics

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Education

University of Massachusetts, Amherst

Recommended

1 person has recommended Liz

Connections

142 connections

Industry

Public Relations and Communications

Websites

Liz Caradonna’s Summary

Multidiscipline PR and word-of-mouth marketing consultant, specializing in technology and business service clients.

Liz Caradonna’s Specialties:

campaign strategy, project management, social media relations, blogging, technical writing, copywriting and editing, HTML/CSS, video production

Liz Caradonna’s Experience

Senior Analyst

Zocalo Group

(Privately Held; Marketing and Advertising industry)

September 2009 — Present (4 months)
Account Executive

March Communications

(Privately Held; Public Relations and Communications industry)

April 2007 — May 2009 (2 years 2 months)

Coordinated public relations and marketing activities for a group of 4-7 accounts on both a strategic and practical level. Specialized in integrating online and social media with traditional PR and marketing strategy.
• Designed and executed individualized social media campaigns that delivered clients increased visibility while strengthening and supporting their overall media relations, marketing and lead generation strategy.
• Sourced, planned and created written materials across a variety of media, including articles (print and online), press releases, case studies, website copy, direct marketing pieces and media pitches.
• Continuously expanded knowledge of clients’ markets and media landscapes while developing relationships with analysts, bloggers and journalists and regularly pitching based on news, issues-based features and editorial calendar items.
• In an agency corporate role, developed proposals and presentations for new business pitches, managed the process of refining the agency’s own messaging, and led the review and revision of the agency’s website, blog, and marketing collateral.
Account Executive

Sinclair Broadcast Group

(Public Company; SBGI; Broadcast Media industry)

September 2006 — March 2007 (7 months)

Managed a group of 30-50 advertising accounts at a local ABC affiliate station. Maintained and increased revenue share from existing accounts through attentive client service and relationship-building.
• Generated new business through attention to other local media, continual networking within the local business community, and creating solutions that address the unique concerns of businesses that have never advertised on television.
• Collaborated creatively with clients, advertising agencies, and WGGB’s Production and Promotion departments to produce commercial content and promotional campaigns.
Sales Lead

Bath & Body Works

(Public Company; LTD; Retail industry)

May 2004 — August 2006 (2 years 4 months)

Acted as operational manager, with a concentration on ensuring flawless operational execution simultaneously with excellent customer service.
• Provided ongoing coaching to a diverse team of 8 to 10 associates. Designed and implemented a supplemental program in October 2005 to certify all store associates in merchandise flow procedures.
• Analyzed business results in order to develop dynamic sales strategies on a daily basis. Was frequently ranked in the top 30% of managers district-wide for segment sales success. Helped store achieve #1 rank in the Connecticut/Western MA district during the fourth quarter of 2005 and first quarter of 2006.
Teaching Assistant

Johns Hopkins Center for Talented Youth

(Higher Education industry)

June 2002 — August 2003 (1 year 3 months)

Assisted in developing and teaching a philosophy curriculum in summer program for exceptional high school students. Worked closely with course instructors and academic advisors to develop solutions for fostering the academic and personal development of students from a variety of backgrounds and learning styles. Provided consistent feedback and communication with instructors and students through one-on-one conferences and written evaluations.
Technical Writer

ActivMedia Robotics

(Computer Hardware industry)

May 2002 — August 2002 (4 months)

Wrote and revised technical documentation for the Pioneer 2-H8 intelligent mobile robot and related products. Designed an HTML-based tutorial on basic assembly and operation of the Pioneer 2-H8. Through assembly of training and marketing materials, acted as a liaison between developers and users in order to bring ActivMedia’s products to more institutions worldwide.