Online Brand Monitoring & Sentiment Analysis
San Francisco Bay Area
- Current
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- Manager at Scout Labs
- Past
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- Producer at Whuffaoke.com
- Manager, Corporate Relationships & Marketing / Launch Strategy at The Siebel Foundation, First Virtual Group
- Partner / Co-Founder, Marketing, Investor Relations & Business Development at Fortuno Capital Fund, LP
- Business Analyst for the Managing Partner/Portfolio Manager at Maverick Capital, LLC / MCL Corp
- Associate in Private Wealth Management at Morgan Stanley
- Analyst at Morgan Stanley
- Education
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- Duke University
- Management Center Innsbruck
- Isidore Newman School
- Recommended
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10 people have recommended Liza - Connections
-
500+
connections
- Industry
- Information Technology and Services
- Websites
Liza Sperling’s Summary
SCOUT LABS, San Francsico, CA: Growing client base, establishing sales pipeline and new leads and managing social media presence.
THE SIEBEL FOUNDATION, Palo Alto, CA: Corporate fund raising and global marketing strategy for an energy initiative
FORTUNO CAPITAL FUND, Jackson Hole, WY: Co-founded the Fund & raised approx. $20 million in seed capital
MAVERICK CAPITAL / MCL CORP, New York, NY: Sole Business Analyst to Managing Partner / Portfolio Manager, Lee Ainslie
MORGAN STANLEY, New York, NY: Associate and Analyst in Private Wealth Management on top-producing team
Liza Sperling’s Experience
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Manager
Scout Labs
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (3 months)
*Create new pipelines/outreach and opportunities to grow Scout Labs' customer base
*Establish direct outreach effectiveness metrics
*Track all sales process activity to establish metrics for sales effort effectiveness
*Monitor, measure & engage in events and social media to drive traffic to the Scout Labs' site
*Manage corporate social media presence to optimize online interaction and engage new and existing customers -
Producer
Whuffaoke.com
(Internet industry)
June 2009 — August 2009 (3 months)
As Producer of Whuffaoke, a 14 city cross country tour to promote Whuffie and Karaoke, I was hired by Tara Hunt, author of "The Whuffie Factor" to:
-Coordinate local ambassadors, sponsors and logistics for each city's events and promote news coverage and online social media coverage
-Manage the Whuffaoke social media outreach to create and leverage online presence, create viral messaging on and ensure maximum exposure throughout the scope of the tour on multiple social media networks
-Serve as the on the ground point person & troubleshooter while the crew was in transit to identify and solve technology and communication problems -
Manager, Corporate Relationships & Marketing / Launch Strategy
The Siebel Foundation, First Virtual Group
(Non-Profit Organization Management industry)
June 2008 — 2009 (1 year )
-Hired to create the multi-year, global marketing strategy and corporate partnership plan for a not yet public energy initiative
- Developed the corporate partnership structure: defined participation tiers, related benefits and marketing strategy
-Identified target companies and decison makers within each company
-Initiated C-level relationships and meetings
-Built and maintained a pipeline of high-level corporate contacts to market corporate partnerships -
Partner / Co-Founder, Marketing, Investor Relations & Business Development
Fortuno Capital Fund, LP
(Partnership; 1-10 employees; Investment Management industry)
November 2004 — March 2008 (3 years 5 months)
-Partner in Charge of Business Development, Investor Relations & Marketing
-Co-managed start-up responsibilities, including developing and executing the marketing and investment strategies, identifying potential partners and service providers and setting up in house technology
-Created reporting and analytics tools to track and monitor performance, risk and other relevant metrics
-Set up secure online portal for investors to monitor their performance
-Raised initial seed capital & served as the point person for all Investors
-Created and managed marketing materials, including the pitch book, quarterly letters, industry overviews and one page tear sheet
-Developed a database in excess of 500 individuals of potential investors and communicated regularly with many of the contacts to market and discuss the Fund Strategy -
Business Analyst for the Managing Partner/Portfolio Manager
Maverick Capital, LLC / MCL Corp
(Privately Held; 51-200 employees; Investment Management industry)
2001 — 2004 (3 years )
-Sole Business and Investment Analyst / Generalist to the Managing Partner of an $10B+ Long/Short Equity Hedge Fund
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Associate in Private Wealth Management
Morgan Stanley
(Public Company; 10,001 or more employees; Financial Services industry)
1999 — 2001 (2 years )
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Analyst
Morgan Stanley
(Public Company; 10,001 or more employees; Investment Management industry)
1998 — 1999 (1 year )
Liza Sperling’s Education
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Duke University
B.A. , Political Science , 1994 — 1998
- Activities and Societies:
- Cum Laude
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Management Center Innsbruck
N/A , Business, Economics , 1996 — 1996
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Isidore Newman School
High School , High School , 1984 — 1994
Additional Information
Liza Sperling’s Websites:
Liza Sperling’s Interests:
Social Media, E-Commerce, Productivity Technology, Charlie Rose, Documentaries, Hiking, Horseback riding, Community Volunteerism, Reading and Writing Non-Fiction
Liza Sperling’s Honors:
Duke University, Cum Laude
