Hands-on creative director / consultant
United Kingdom
- Current
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- Creative Director at Masters of Cinema (Eureka Entertainment Ltd.)
- Past
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- Creative Director at Nascent Form Ltd
- Art Director at Amaze Ltd
- Freelance Artist at Tate Gallery Liverpool Education Dept
- Demonstrator, 'Connect' postgraduate Multimedia Technology at University of Liverpool
- Residential Social Worker at Nugent Care Society
- Education
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- Liverpool John Moores University
- University of Liverpool
- University of Central England in Birmingham
- Recommended
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6 people have recommended Liza - Connections
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connections
- Industry
- Online Media
- Websites
Liza Lemsatef’s Summary
I have been working as a professional creative for ten years, leading interdisciplinary teams on large and long-term blue chip accounts within an agency environment, and providing niche consultancy in a client setting.
My extensive record of leadership and hands-on user-focused design has resulted in successful delivery of a range of large-scale blue-chip marketing, e-learning and public sector solutions, for web, mobile, print and further platforms. Clients include Lexus Europe, Toyota Europe, Volkswagen, Price Waterhouse Coopers.
From conception and pitch through to testing, delivery and development strategy I have had solid experience of all aspects of the project workflow. I have been responsible for leading teams to successfully deliver solutions which constantly exceed client expectations.
I am passionate about working with people to get to the heart of a solution, moving easily between client liaison, requirements capture and presentations, to running user focus groups and accessibility tests and leading and inspiring production teams to achieve stunning results.
I enjoy designing with versatility and aesthetic sophistication, and a strong focus on usability.
My skills include creative strategy, branding, interface design, information architecture, consultancy for marketing strategy and information visualisation, absorbing complex material and transforming this into engaging solutions.
I have an aptitude for picking up new skills, a thirst for knowledge and enthusiastic commitment to life-long learning.
My consultancy work is informed by my wide-ranging interests, covering such areas as cultural and design theory, art history, pedagogical and andragogical theories of learning, social networking, accessibility, usability, web standards and cybernetics.
Liza Lemsatef’s Specialties:
branding consultancy, web and print design, user interface design, graphic design, print design, photography, design consultancy, information architecture, consultancy, client and inter-agency liaison, user experience, youth and young professional target markets
Liza Lemsatef’s Experience
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Creative Director
Masters of Cinema (Eureka Entertainment Ltd.)
(Entertainment industry)
April 2009 — Present (4 months)
The Masters of Cinema Series of auteur-focused DVD, Blu-ray and theatrical releases. From silent masterpieces to the very best of new work from across the globe, highlighting the artistry of film-makers.
http://www.eurekaentertainment.co.uk
http://www.mastersofcinema.org -
Creative Director
Nascent Form Ltd
(Online Media industry)
November 2005 — February 2009 (3 years 4 months)
In a principal consulting role added value to projects for industry-leading Management Consultants in Zurich, and City of London start-ups enabling them to secure millions in funding, and roll out branding across print and web media.
Led design and developed IA for innovative mobile phone application aimed towards elderly and disabled users. -
Art Director
Amaze Ltd
(Privately Held; 51-200 employees; Internet industry)
November 1999 — November 2005 (6 years 1 month)
Provided design leadership and information architecture for commercial blue chip client and government projects including:
· Comprehensive e learning programmes for postgraduate auditors for Price Waterhouse Coopers
· UK and pan European premium site conception and development for Lexus, instrumental from pitch to delivery
· Extensive youth portal for Volkswagen
· Knowledge base lexicon, and localised marketing sites for Toyota
· DfES projects inc. Academies online project space for collaborative working
· PortCities project providing online exploratory context for archive materials from museums and galleries of 5 UK cities
Managed interdisciplinary teams and responsible for client liaison -
Freelance Artist
Tate Gallery Liverpool Education Dept
(Non-Profit; 501-1000 employees; Museums and Institutions industry)
January 1997 — November 1999 (2 years 11 months)
Delivered workshops and lectures, working with public, including young people, families and community groups in gallery and outreach contexts. Encouraged inquiry, communication and engagement with modern and contemporary art and ideas. Developed a Young Tate workshop facilitators' course, still in use today.
Contributed a chapter to Liverpool University / Tate book 'Testing the Water - Young People and Galleries'.
Created innovative Young Tate website in collaboration with internet visionary Roy Stringer, based at Amaze Ltd.
Built on six years' previous voluntary work at the gallery working with young people in a peer-led education context. -
Demonstrator, 'Connect' postgraduate Multimedia Technology
University of Liverpool
(Educational Institution; 1001-5000 employees; Higher Education industry)
June 1998 — January 1999 (8 months)
Demonstrated software and hardware tools and techniques to post-graduate multimedia students on the Multimedia Technology Course. Provided technical and creative problem solving, support and direction.
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Residential Social Worker
Nugent Care Society
(Non-Profit Organization Management industry)
1997 — 1998 (1 year)
Worked as member of a team of professional R.S.Ws in a residential school for young people with emotional and behavioural difficulties. Further developed excellent interpersonal, organisational and administrative skills. Devised and implemented individual care plans. Liaised with number of agencies, prepared reports for, and participated in case conferences and educational reviews and worked directly with young people.
Liza Lemsatef’s Education
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Liverpool John Moores University
Master of Arts , Multimedia Arts , 1998 — 1999
Enquiry into networked media from a fine art perspective. Dissertation project explored conceptual art and ‘psychogeographical’ concepts of the psychology of personal space in relation to experimental navigational systems.
- Activities and Societies:
- Exhibited online work as part of Liverpool Biennial fringe festival.
Became active member of 'Spark Collective' multidisciplinary art group and exhibited further work combining video, movement and programming to trigger random events. Toured the show 'Strange Attractor' as part of Liverpool Biennial, and Bluecoat Arts Centre, to Manchester 'Digital Summer' etc. Gained week long art residency in Bluecoat Arts Centre.
Performed in Unity Theatre as part of 'Sense of Sound' singing group.
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University of Liverpool
Multimedia Technology 1998 — 1998
Intensive postgraduate vocational training over 9 months in a range of new media skills, design and programming for web and CDROM delivery
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University of Central England in Birmingham
B.A. (Hons) 2:1 , Fine Art , 1994 — 1997
Painting and sculpture with strong emphasis on historical, critical and theoretical studies. Introduced interactive new media elements in installation and performance art in several art shows and events such as the Live Art festival at The Oval, London.
Additional Information
Liza Lemsatef’s Websites:
Liza Lemsatef’s Interests:
Photography, Samba drumming, dancing, painting, drawing, reading, all things Mac, visiting galleries and museums, learning new languages, travelling, art history, cultural theory, singing in a band
Liza Lemsatef’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
