Lixin Cheng

Current

Founder and Principal Consultant at ALA Group, Inc.
Board of Director at San Diego World Trade Center

Past

President and Chief Sales Officer at Axesstel, Inc.
Director of Business Development at Ericsson Wireless Communications Inc.
VP Sales and Supply at Nanjing Ericsson Panda Communications Co., Ltd.

Various at Ericsson

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Education

International University of America
Zhejiang University

Connections

153 connections

Industry

International Trade and Development

Websites

Lixin Cheng’s Summary

With the mission of "Linking America with Aisa", I founded ALA Group, Inc. to provide strategic consulting, business development and financial advisor services to companies whose activities are focused primarily in the wireless and internet sectors.

Lixin Cheng’s Specialties:

I have 20 years experience in telecommunication industry with expertise in the areas of international business development, sales, marketing, product and R&D management, supply chain management, joint ventures establishment, M&A and executive management in joint venture, start-up and public companies.I have extensive business experience and contacts in 50 countries all over the world including the most dynamic markets such as Brazil, China, India, Russia,Sweden, USA, Venezuela, Vietnam,…

Lixin Cheng’s Experience

Founder and Principal Consultant

ALA Group, Inc.

(Privately Held; 1-10 employees; International Trade and Development industry)

August 2006 — Present (3 years 4 months)

As a long-time telecomm veteran, I founded ALA Group, Inc. to provide strategic consulting and business development services to companies whose activities are focused primarily in the wireless sector. With respect to our strategic consulting services, ALA Group concentrates on such areas as strategic planning, sales marketing planning, business case development, product evaluation and product marketing guidance. Relating to our business development, ALA Group, Inc., continues to have success bringing wireless equipment into the world most dynamic markets such as Bangladesh, Brazil, China, India, Indonesia, Korea, Kazakhstan, Mexico, Nigeria, Pakistan, Philippines, Russia, Sri Lanka, Sweden, USA, Uzbekistan, Venezuela, Vietnam,… ALA Group, Inc. is headquartered in San Diego, California provides service directly or through a number of associates in Beijing, Miami, Mumbai, Shanghai and Shenzhen.
Board of Director

San Diego World Trade Center

(International Trade and Development industry)

May 2004 — Present (5 years 7 months)

As an active member on the board and sponsor of the Asia Desk, I provide guidance and support to local small and medium size companies to develop import and export business.
President and Chief Sales Officer

Axesstel, Inc.

(Public Company; AFT; Telecommunications industry)

January 2004 — July 2006 (2 years 7 months)

Joined Axesstel in January 2004 as President of Axesstel Inc. (California), and then serves as Chief Sales Officer and President of the Fixed Wireless Group of Axesstel Inc.(Nevada), overseeing research and development, product management, marketing and sales.
Axesstel’s sales were 6 folded in 2004 to $62M and the company’s revenue from 25 countries reached $95M in 2005. I have been instrumental for the company transition from a NRE service provider to the leader of fixed wireless terminals, from an OTC company to an AMEX company in May 2004, and the company’s $32M secondary public offering in February 2005.
Director of Business Development

Ericsson Wireless Communications Inc.

(Public Company; ERIC; Telecommunications industry)

September 2001 — January 2004 (2 years 5 months)

Served as Director of Business Management at Ericsson Wireless Communications Inc., a San Diego-based affiliate of Telefon AB Ericsson LM (NASDAQ: ERCY), a global provider of wireless systems. In such role, I was responsible for developing Ericsson CDMA business in various markets including Japan, South Korea, Europe, Middle East, Central Asia and Africa.
VP Sales and Supply

Nanjing Ericsson Panda Communications Co., Ltd.

(Telecommunications industry)

January 1998 — September 2001 (3 years 9 months)

Before moving to the United States in 2001, I held the position of Vice President of Sales and Supply at Nanjing Ericsson Panda Communications Co., Ltd., a China-based Joint Venture of Ericsson and Panda Electronics Company Ltd. (0553.HK). Within three years, the annual sales tenfold to 1.6B USD while localizing the supply chain.
Various

Ericsson

(International Trade and Development industry)

September 1992 — January 1998 (5 years 5 months)

Project Manager, Engineering Manager, Sales Manager