Lise Brende

Current

• Director of Marketing Analytics, Bing at Microsoft

Past

• Director of Marketing & Analytics at HL2
• Manager, Marketing Communications & Analytics at Expedia, Inc.
• Campaign Analyst, Partner Marketing & Integration at Expedia, Inc.

• Senior Manager, Interactive Marketing at Engine Interactive
• Sr. Marketing Systems Manager, Northwest Region at Wyndham Worldwide
• Marketing Manager at Aptimus, Inc.

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Education

• University of Washington

Recommended

7 people have recommended Lise

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• HL2

Lise Brende’s Summary

Seasoned Marketing Professional with proven ability to develop marketing programs, promote products and services, and improve profitability through brand development, project management, media and strategic planning. Consistent contributor to bottom line in highly competitive markets. Skilled at recruiting and leading effective teams.

Lise Brende’s Specialties:

* Social Media Marketing Programs & Analysis
* Corporate Vision and Brand Strategy
* Brand Identity Development and Management
* Fully Integrated Marketing Planning & Execution
* Award-Winning Campaign Initiatives
* Department Organization, Goal Setting, and Management
* Agency/Marketing Partner Selection and Management
* Budget Setting & Accountability
* Marketing Campaign Analysis & ROI
* Project & Product Management
* SEO & SEM Strategy

Lise Brende’s Experience

• Director of Marketing Analytics, Bing

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  2009 — Present (less than a year)

• Director of Marketing & Analytics

  HL2

  (Privately Held; Marketing and Advertising industry)

  2008 — 2009 (1 year )

  Lise Brende is Director of Search and Analytics at HL2, heading a team whose goal is to help clients to improve their marketing strategies through data-driven analysis and optimization. In this position, Lise advises clients on how to maximize ROI utilizing a number of advanced marketing techniques, including AB and multivariate testing, development of brand and engagement tracking, social media metrics, behavioral targeting and custom designed performance scorecards. With over 10 years of experience in online advertising, interactive marketing, search engine marketing and optimization and interactive business strategy, Lise has delivered online and offline solutions for leading companies such as Ford, Precor, and Harley Davidson.

• Manager, Marketing Communications & Analytics

  Expedia, Inc.

  (Public Company; EXPE; Leisure, Travel & Tourism industry)

  2006 — 2008 (2 years )

  • Marketing Program Management: Led the development of the overall Media Solutions marketing communications strategy, analytics and comprehensive identity program.
  • Brand: Responsible for both developing creative and acting as the internal brand consultant.
  • Communications: Developed messaging/communication plans to deliver against the brand goals and ensured alignment with overall brand strategy.
  • Leadership: Built the entire marketing communications & analytics organization from the ground up: Recruited staff and conducted reviews, hired and managed agency partners.

• Campaign Analyst, Partner Marketing & Integration

  Expedia, Inc.

  (Public Company; EXPE; Leisure, Travel & Tourism industry)

  2006 — 2007 (1 year )

  • Analysis: Led Media Solutions efforts to track and report results for partner campaigns, in-store media placements and related merchandising. Created new industry standard for compiling and communicating advertising and in-store campaign results.

• Senior Manager, Interactive Marketing

  Engine Interactive

  (Privately Held; Internet industry)

  2004 — 2006 (2 years )

  • Project Management: Managed projects through all phases: proposal writing, presentation, cost estimates, site outline, project timeline, site flow, requirements definitions, staging, testing, billing and budget tracking.
  • Marketing: Created and implemented custom tailored marketing promotions that included email-based campaigns, SEO plans, sitelets, viral marketing, press releases, advertising promos and media-buys.
  • Leadership: Managed an internal staff of 3+ marketing, design and analytics professionals.

• Sr. Marketing Systems Manager, Northwest Region

  Wyndham Worldwide

  (Public Company; CD; Leisure, Travel & Tourism industry)

  2002 — 2004 (2 years )

  • Marketing: Initiated, managed, planned, designed, and implemented all online, email, SEO and print activities within the NW region including campaigns with the Mariners, the Seahawks, Harley Davidson and Ford.
  • Lead Generation: Wrote online lead generation strategy and implementation plans which resulted in the identification of several new online revenue sources (co-registration and search engine marketing).
  • Leadership: Managed the online lead generation, analytics and database systems teams (13 employees) within the NW Region (Washington, Oregon, Idaho, Alaska & Canada).

• Marketing Manager

  Aptimus, Inc.

  (Public Company; APTM; Internet industry)

  1999 — 2002 (3 years )

  • Marketing: Developed marketing plans, business & sales proposals, contracts, tradeshow collateral, competitive analysis, & RFP’s.
  • Results: Increased response rates & reduced production costs on email programs through rigorous testing, cost effective media & list buys and tiered vendor CPM pricing model.

Lise Brende’s Education

• University of Washington

  BA , Political Science , September 1995 — June 1999

  Minor: Statistics

Additional Information

Lise Brende’s Websites:

• HL2

Lise Brende’s Groups:

•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    eMarketing Association Network
•    Expedia Inc - Alumni and Employees
•    Expedia Expatriates
•    Customer Analytics Group

Lise Brende’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch