
Director of Marketing Analytics, Bing at Microsoft
Greater Seattle Area

Director of Marketing Analytics, Bing at Microsoft
Greater Seattle Area
Seasoned Marketing Professional with proven ability to develop marketing programs, promote products and services, and improve profitability through brand development, project management, media and strategic planning. Consistent contributor to bottom line in highly competitive markets. Skilled at recruiting and leading effective teams.
* Social Media Marketing Programs & Analysis
* Corporate Vision and Brand Strategy
* Brand Identity Development and Management
* Fully Integrated Marketing Planning & Execution
* Award-Winning Campaign Initiatives
* Department Organization, Goal Setting, and Management
* Agency/Marketing Partner Selection and Management
* Budget Setting & Accountability
* Marketing Campaign Analysis & ROI
* Project & Product Management
* SEO & SEM Strategy
(Public Company; MSFT; Computer Software industry)
2009 — Present (less than a year)
(Privately Held; Marketing and Advertising industry)
2008 — 2009 (1 year )
Lise Brende is Director of Search and Analytics at HL2, heading a team whose goal is to help clients to improve their marketing strategies through data-driven analysis and optimization. In this position, Lise advises clients on how to maximize ROI utilizing a number of advanced marketing techniques, including AB and multivariate testing, development of brand and engagement tracking, social media metrics, behavioral targeting and custom designed performance scorecards. With over 10 years of experience in online advertising, interactive marketing, search engine marketing and optimization and interactive business strategy, Lise has delivered online and offline solutions for leading companies such as Ford, Precor, and Harley Davidson.
(Public Company; EXPE; Leisure, Travel & Tourism industry)
2006 — 2008 (2 years )
• Marketing Program Management: Led the development of the overall Media Solutions marketing communications strategy, analytics and comprehensive identity program.
• Brand: Responsible for both developing creative and acting as the internal brand consultant.
• Communications: Developed messaging/communication plans to deliver against the brand goals and ensured alignment with overall brand strategy.
• Leadership: Built the entire marketing communications & analytics organization from the ground up: Recruited staff and conducted reviews, hired and managed agency partners.
(Public Company; EXPE; Leisure, Travel & Tourism industry)
2006 — 2007 (1 year )
• Analysis: Led Media Solutions efforts to track and report results for partner campaigns, in-store media placements and related merchandising. Created new industry standard for compiling and communicating advertising and in-store campaign results.
(Privately Held; Internet industry)
2004 — 2006 (2 years )
• Project Management: Managed projects through all phases: proposal writing, presentation, cost estimates, site outline, project timeline, site flow, requirements definitions, staging, testing, billing and budget tracking.
• Marketing: Created and implemented custom tailored marketing promotions that included email-based campaigns, SEO plans, sitelets, viral marketing, press releases, advertising promos and media-buys.
• Leadership: Managed an internal staff of 3+ marketing, design and analytics professionals.
(Public Company; CD; Leisure, Travel & Tourism industry)
2002 — 2004 (2 years )
• Marketing: Initiated, managed, planned, designed, and implemented all online, email, SEO and print activities within the NW region including campaigns with the Mariners, the Seahawks, Harley Davidson and Ford.
• Lead Generation: Wrote online lead generation strategy and implementation plans which resulted in the identification of several new online revenue sources (co-registration and search engine marketing).
• Leadership: Managed the online lead generation, analytics and database systems teams (13 employees) within the NW Region (Washington, Oregon, Idaho, Alaska & Canada).
(Public Company; APTM; Internet industry)
1999 — 2002 (3 years )
• Marketing: Developed marketing plans, business & sales proposals, contracts, tradeshow collateral, competitive analysis, & RFP’s.
• Results: Increased response rates & reduced production costs on email programs through rigorous testing, cost effective media & list buys and tiered vendor CPM pricing model.
BA , Political Science , September 1995 — June 1999
Minor: Statistics