
Director of Marketing & Analytics at HL2
Greater Seattle Area

Director of Marketing & Analytics at HL2
Greater Seattle Area
Seasoned Marketing Professional with proven ability to develop marketing programs, promote products and services, and improve profitability through brand development, project management, media and strategic planning. Consistent contributor to bottom line in highly competitive markets. Skilled at recruiting and leading effective teams.
* Corporate Vision and Brand Strategy
* Brand Identity Development and Management
* Fully Integrated Marketing Planning & Execution
* Award-Winning Campaign Initiatives
* Department Organization, Goal Setting, and Management
* Agency/Marketing Partner Selection and Management
* Budget Setting & Accountability
* Marketing Campaign Analysis & ROI
* Project & Product Management
* SEO & SEM Strategy
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2008 — Present (less than a year)
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
2006 — 2008 (2 years)
(Public Company; 5001-10,000 employees; EXPE; Online Media industry)
2006 — 2007 (1 year)
(Privately Held; 11-50 employees; Design industry)
2004 — 2006 (2 years)
(Public Company; 10,001 or more employees; WYN; Leisure, Travel & Tourism industry)
2002 — 2004 (2 years)
(Public Company; 11-50 employees; APTM; Marketing and Advertising industry)
1999 — 2002 (3 years)
BA, Political Science, September 1995 — June 1999
Minor: Statistics