Lisa Young

Current

• Manager Organic Search at Outrider

Past

• Search Marketing Consultant at SEO Gateway
• Web Designer at Softdisk
• Newspaper Copy Editor at Gannett - Shreveport Times

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Education

• Louisiana State University in Shreveport
• Texas Christian University

Recommended

5 people have recommended Lisa

Connections

260 connections

Industry

Marketing and Advertising

Websites

• Twitter (@naturalwoman)
• My Google Profile
• JediMom Blog

Lisa Young’s Summary

I have over 12 years experience in search marketing and have the unique perspective of working as a consultant, in-house and agency SEO. Professionally, I delight in finding synergies between organic search, paid search and social media. Personally, I am passionately engage in social media and serve as the Operations Director of Social Media Club of St. Louis.

I have experience executing organic search campaigns in many verticals including heavily-regulated industries such as pharmaceutical, finance and for-profit education.

My search expertise makes me the "go-to" resource for audits and new business pitches. I deliver insight into client pain points and potential business opportunities. I also relish training clients and staff about best practices and the potential of search.

Lisa Young’s Specialties:

search engine optimization, SEO, SEM, social media marketing, social media optimization, organic search, natural search, internet marketing, link building, web analytics, trainer, training, auditing, new business, best practices, finance, pharmaceutical, pharma, education, consumer electronics, cpg, telecommunications, b2b

Lisa Young’s Experience

• Manager Organic Search

  Outrider

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  April 2007 — Present (2 years 4 months)

  Provides organic search and social media strategies to Fortune 500 clients to produce tangible results. Over a decade of experience in the search industry. My toolbox includes search engine optimization (SEO), social media marketing (SMM), social media optimization (SMO) and paid search (PPC/SEM).
  
  Specific experience in the following industries: automotive, pharmaceutical, telecommunications, e-commerce, travel, cpg

• Search Marketing Consultant

  SEO Gateway

  (Privately Held; 1-10 employees; Internet industry)

  April 1998 — May 2007 (9 years 2 months)

  Provided search engine marketing strategy and services for businesses in both B2B and B2C spaces. Offerings included organic Search Engine Optimization (SEO), paid Search Engine Marketing (SEM) campaigns, web analytics, PPC optimization, and link building.

• Web Designer

  Softdisk

  (Privately Held; 11-50 employees; Computer Software industry)

  November 1996 — May 1998 (1 year 7 months)

  Web development for local businesses, in-house online marketing campaigns for software titles

• Newspaper Copy Editor

  Gannett - Shreveport Times

  (Public Company; 5001-10,000 employees; Newspapers industry)

  January 1993 — October 1996 (3 years 10 months)

  copy editing, headline writing and page design.

Lisa Young’s Education

• Louisiana State University in Shreveport

  Bachelor's Communication , Communication: Journalism , 1991 — 1993

• Texas Christian University

  Communication: Journalism 1987 — 1989

Additional Information

Lisa Young’s Websites:

• Twitter (@naturalwoman)
• My Google Profile
• JediMom Blog

Lisa Young’s Interests:

Search marketing, (SEO / SEM), social media, networking, reading

Lisa Young’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch