
Search and Social Media Strategist | SEO | SEM | SMO
Greater St. Louis Area

Search and Social Media Strategist | SEO | SEM | SMO
Greater St. Louis Area
I have over 12 years experience in search marketing and have the unique perspective of working as a consultant, in-house and agency SEO. Professionally, I delight in finding synergies between organic search, paid search and social media. Personally, I am passionately engage in social media and serve as the Operations Director of Social Media Club of St. Louis.
I have experience executing organic search campaigns in many verticals including heavily-regulated industries such as pharmaceutical, finance and for-profit education.
My search expertise makes me the "go-to" resource for audits and new business pitches. I deliver insight into client pain points and potential business opportunities. I also relish training clients and staff about best practices and the potential of search.
search engine optimization, SEO, SEM, social media marketing, social media optimization, organic search, natural search, internet marketing, link building, web analytics, trainer, training, auditing, new business, best practices, finance, pharmaceutical, pharma, education, consumer electronics, cpg, telecommunications, b2b
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2007 — Present (2 years 4 months)
Provides organic search and social media strategies to Fortune 500 clients to produce tangible results. Over a decade of experience in the search industry. My toolbox includes search engine optimization (SEO), social media marketing (SMM), social media optimization (SMO) and paid search (PPC/SEM).
Specific experience in the following industries: automotive, pharmaceutical, telecommunications, e-commerce, travel, cpg
(Privately Held; 1-10 employees; Internet industry)
April 1998 — May 2007 (9 years 2 months)
Provided search engine marketing strategy and services for businesses in both B2B and B2C spaces. Offerings included organic Search Engine Optimization (SEO), paid Search Engine Marketing (SEM) campaigns, web analytics, PPC optimization, and link building.
(Privately Held; 11-50 employees; Computer Software industry)
November 1996 — May 1998 (1 year 7 months)
Web development for local businesses, in-house online marketing campaigns for software titles
(Public Company; 5001-10,000 employees; Newspapers industry)
January 1993 — October 1996 (3 years 10 months)
copy editing, headline writing and page design.
Bachelor's Communication , Communication: Journalism , 1991 — 1993
Communication: Journalism 1987 — 1989
Search marketing, (SEO / SEM), social media, networking, reading